Baby Boomers

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Outline I. The Babyboomers in Sheer Numbers a. Generation Explosion i. The signicance of 1946 ii. Amazing Multiples b. The Pharmaceutical Industry and the Boomers i. Viagra ii. Celebrex II. The Younger Baby Boomer A. Beating the Boomer Rush i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In’s and Out’s with Baby-Boomer Buying B. Boomer Economics v. Retail Stores and Party Stores are Having a Blast vi. Online Boomer Shopper vii. Cruiseline Boomers III. Baby Boomer’s Retirement A. 77 million will retire by 2010 i. Strain on nation’s retirement system ii. Planning for retirement iii. After work iv. Long – term care IV. Long – Term Care A. Medicare is not enough i. Nursing home costs ii. Overwhelming costs iii. Long – term care insurance iv. Self Pay v. Medicare V. Long – Term Care Insurance A. Not always what you pay for i. When does it come in effect ii. Buyer beware EXECUTIVE SUMMARY Thesis Statement What make the baby boomer generation a marketer's dream and Medicare's nightmare? Purposes of the Report The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 be... ... middle of paper ... ...are having a blast.” Business Week 22 June 1998: p103. Swinyard, William R., Rinne, Heikki J. “The six shopping worlds of baby boomers.” Business Horizons Sept-Oct 1994 v37 n5 p64(6) Chura, Hillary, Goetzl, David. “Royal Caribbean christens new baby boomer effort; Cruise line aims young, shows exotic ports of call.” Advertising Age 17 Jan 2000: 3. Bram, Karen. “Bringing boomers back to class.” American Fitness Sept-Oct 1998: p42-43. Begley, Sharon & Check, Erika. (2000). When You're Nobody's Child. Newsweek, 135 (14), 75. No Author. (2000). ACLI Studies Focus Attention on Baby Boomers' Long-Term Care Needs. Association Management, 52 (10), 26. The Editors. (2000). Making the Most of Midlife. U. S. News & World Report, 129 (11), 20. Lilienthal, Heather. (2000). “Insuring for the later years.” Des Moines Business Record. 16 (36), 2. Goebel, Brian. (2000). “Preparing Taft-Hartleys for the 21st Century : Health Care Leads List of Challenges for plan Administrators.” Employee Benefits Journal. 25 (2), 4. U.S. Special Committee on Aging. The Cash Crunch: The Financial Challenge of Long-Term Care for the Baby Boomer Generation. Washington

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