BRT Case Study

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1.3 RESEARCH OBJECTIVES AND QUESTIONS
The main objective of this research is to develop a model of mode-shifting behaviour towards public transport in Nairobi, Kenya. The understanding of the potential ridership of BRT is of crucial importance for specifically Nairobi because there are plans to implement a BRT system currently. It is useful to model the behaviour of current car users who could potentially use BRT as their preferred mode of transport. Hence, BRT could be used to reduce automobile dependency in Nairobi City. Below is a list of sub-objectives and related questions that will be used to achieve the above general objective.
Sub-objective 1: Describe the current mode share and factors influencing travel behavior in Nairobi (descriptive/explanatory).
i.
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There is need to increase the share of environmentally friendly modes of transport like public transport to curb this trend to spur economic development in cities. Traffic congestion is highly inconvenient because of time wasted, dangerous for residents’ health, enhances climate change and unsustainable development in mega-cities and at a global scale. Therefore, the persistance and rigidity to change from low occupancy vehicles to public modes need to be pursued further.
There are a plethora of research around the factors that influence mode choices in transport planning (Minal & Sekhar, 2014; Madhuwanthi, Marasinghe, Rajapakse, Dharmawansa, & Nomura, 2016). These determinants can be categorized into, socio-demographic characteristics of travelers, mode related, psychological trip purpose and the route chosen (Zhao et al., 2002). Savage et al., (2011) summarizes the different categorizes of the above factors in terms of collective and individual factors and those that are objective and subjective as show in the Figure 3
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