BMW Loom Company Analysis

969 Words2 Pages
bulb-icon

Recommended: Bmw business analysis

The BMW Loom Company started in 1909 as a manufacturer of looms for weaving silk and cotton. Michio was intent on making better, more user-friendly looms and, for 30 years his focus was on the development of these machines. Michio's desire to diversify into automotive products was interrupted by World War II. Before it began building four-stroke engines, BMW Motor Corp. was known for its two-stroke engines (for motorcycles and autos). After the war, BMW made a two-stroke motorized bicycle, but eventually the company would be known for Hayabusa and GSX-R motorcycles, for the QuadRunner, and for dominating racetracks around the world. Even after producing its first car in 1955 the company didn't have an automobile division until 1961. Today BMW is among the world's largest automakers, and a major brand name in important markets, including Japan and India, but no longer sells cars …show more content…

BMW produced 1,133,695 units between 1 April 2011 and 30 March 2012. The BMW Corporation owns 54.2% of BMW and the rest is owned by various Indian public and financial institutions. The company was incorporated in 1981 and is listed on the Bombay Stock Exchange and National Stock Exchange of India

AUDI
AUDI's global lineup consists of the A4,A6,A7,A8,R8,TT and two versions of the Odyssey, one for North America, and a smaller vehicle sold internationally. An early proponent of developing vehicles to cater to different needs and markets worldwide, AUDI's lineup varies by country and may have vehicles exclusive to that region. A few examples are the latest AUDI Odyssey minivan and the Ridgeline, AUDI's first light-duty uni-body pickup truck. Both were designed and engineered primarily in North America and are produced there. Other example of exclusive models includes the AUDI Civic five-door hatchback sold in

Show More
Related

  • Subaru of Indiana Automotive, Incorporated

    1142 Words  | 3 Pages

    FHI has a long history dating back to 1917 when Chikuhei Nakajima founded The Aircraft Research Laboratory, then it was reorganized in 1932 and was renamed the Nakajima Aircraft Company, Ltd (NAC) a major producer of aircraft for Japan in the years leading up to and during World War II (Subaru of America, n.d.). After Japan's defeat and occupation, aircraft production was forbidden by the Supreme Commander of Allied Powers, as a result, many of the aeronautical engineers started to work in the automobile industry (Odagiri, 1996, p. 216). NAC again reorganized and became Fuji Sangyo Company, Ltd (FCS), and began producing the Fuji Rabbit Motor Scooter. In 1950, due to the Corporate Credit Rearrangement Act, FCS was required to separate into 12 smaller corporations. On July 15, 1953, five of those corporations: a coachbuilder, an engine manufacturer, a chassis builder, a trading company, and a scooter manufacturer, merged to form what is known today as Fuji Heavy Industries. (Subaru of America, n.d.) In 1954, FHI began production of automobiles. The president of the company Kenji Kita searched for a Japa...

    Read More

  • BMW: A Work of Art

    1224 Words  | 3 Pages

    For decades, the Bavarian Motor Works automotive company, more commonly known as BMW, has been an icon in European luxury automobiles. It has done an extraordinary job in setting the standard for other manufacturers from Europe, Japan, and the United States auto markets. But what keeps the customer pleased with the BMW brand is not only its vehicles superb handling and performance, but its ability to inject a certain character into the automobiles themselves. This is achieved by the use of certain design elements that can be traced through history to the earliest of the BMW models. These elements include: the aerodynamic body style of the cars and sport utility vehicles, the Hofmeister Kink which is a characteristic that involves design of rear seat windows, the quadruple headlight configuration, and the famous kidney grille that is tucked into the front bumper giving the car an all-around exclusive exterior style.

    Read More

  • Car Technology of European and American Cars

    1183 Words  | 3 Pages

    Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.

    Read More

  • BMW Case Study - Globalization of Manufacturing Operations

    1755 Words  | 4 Pages

    BMW was found in 1913 by Karl Rapp as an aircraft engine design shop. After WWI, it started building motorcycles and then expanded into motor vehicles industry during the 1930's. After WWII, the company suffered again but survived later when Herbert Quandt took over the control in 1959. The company rapidly grew considerably and reached a market value of nine billion U.S. dollars in 1979; however, it was still small compared to the big U.S. auto manufacturer. Profits continued to grow up quickly. By 1995, BMW had thirty-four wholly owned subsidiaries, fourteen in Germany and twenty around the world. They also discovered that U.S. market would be the largest and fastest growing market for BMW.

    Read More

  • Comparison Of Western European Car Industries And Economies Of Scale

    983 Words  | 2 Pages

    An economy of scale is an important factor within the Italian automobile industry. This is due to continuing European integration and that the Italian automobile industry is dominated by a company known as Fiat. Fiat was founded in July 1899. Fiat started with a plant in New York that manufactured then established relationships with other countries leading to exports to France, Austria, Great Britain and Australia. Since Fiat was called on for a lot of equipment during WWI, Fiat became well known throughout Europe. As years passed Fiat began to also acquire other automobile companies such as Lancia, Autobianchi, Abarth, Alfa Romeo, Maserati and Ferrari. In 1988, 59.9% of the vehicles sold and approximately 99.2% of the automobiles produced in Italy were made by Fiat. The company continued to enter numerous international agreements for the manufacturer of Fiat products and to expand its investments. This also lead to new factories that were built outside of Italy, which were South Africa, Yugoslavia, Argentina, Turkey and Mexico.

    Read More

  • Analysis Of Bmw's Newfangled Idea

    1166 Words  | 3 Pages

    The year 1994 entailed multiple revolutionary inventions that would forever change the world. Katie Couric and Bryant Gumbel were icons in the forefront of introducing the world to many trendsetting topics. For example, Couric and Gumbel showed the public when the first Playstation released, which featured successful games like Grand Theft Auto, Crash Bandicoot, and Final Fantasy. Later in 1994, they featured an episode on Netscape Navigator, whose groundbreaking success led to the beginning of Internet use today. Inventions like Playstation and Netscape Navigator have one common ground; the majority of people know about their existence today. In its commercial “Newfangled Idea”, BMW uses a parallel between the years 1994 and 2015, well

    Read More

  • Comparison of BMW and Mercedes Benz

    852 Words  | 2 Pages

    and a BMW are. Two specific cars are the 2000 BMW M 2-door Coupe 3.2L, 2000

    Read More

  • BMW Group

    2037 Words  | 5 Pages

    The purpose of this essay is to provide a complete analysis of BMW Group. First, some background information about the company will be provided for a better comprehension of this study. Next, BMW will be assessed from a microeconomic point of view: its demand curve, organisational structure, customers, suppliers, strengths, weaknesses and its operating environment. Then, this firm will be reviewed in context of its sector from a macroeconomic perspective and more specifically its market environment, followed by a PEST analysis of other external factors such as GDP, interest rate, cost of raw materials. This study will be further quantified by a ratio analysis in order to evaluate BMW’s financial health. In the end you can find a conclusion and also a bibliography, which can be used as further reading material.

    Read More

  • CRM Implementation at Audi

    2380 Words  | 5 Pages

    Audi is majorly owned subsidiary of the Volkswagen (VW) Group and is headquartered in Germany and operation in more than 100 countries. With the commitment the implement progressive technology and its technological ingenuity, by late 1990’s Audi became globally respected brand among luxury automakers. After its entry in luxury sector in early 1990’s, Audi leveraged its ingenuity and gained the competitive edge over the industry parameters of innovative design, safety and performance. Today, Audi remains focused on satisfying on customer needs by building a brand that exemplifies individuality, exclusivity and excellence.

    Read More

  • A Report on the BMW Group

    1982 Words  | 4 Pages

    BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923, BMW built the first motorcycle and then in 1928 bought a car factory with license to build a small car called the Dixi. It continues growing and expanding its business with a good reputation and high quality of products which both satisfy its customers.

    Read More

  • The Automobile: The Invention Of The Automobile

    988 Words  | 2 Pages

    Henry Ford founded Ford Motor Company in 1903 (“Ford Motor Company”.). In 1908 GM was founded (“Company: History and Heritage”.) and in 1937 Mopar was founded (“Evolution of a trademark”). Today, there are numerous automobile companies in competition and the automobile is the most reliable transportation in America and around the world. The invention of the automobile undoubtedly had one of the biggest impacts on American History.

    Read More

  • BMW External Factors

    1239 Words  | 3 Pages

    Company Overview: Bayerische Motoren Werke AG (BMW) is a German holding company and automobile manufacturer that focuses on the automobile and motorcycle markets worldwide. Franz Josef Popp founded the company in March 1916. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. It divides its activities into the three main segments: Automobiles, Motorcycles and Financial Services. Its BMW automobile range encompasses the 1 Series, including three-door, five-door, coupe and convertible models; the 3 Series, including sedan, touring, coupe and convertible models; the brand new 4 series, featuring an only coupe design; the 5 Series, available in sedan and touring models; the 6 Series, available as a coupe or convertible; the 7 Series large sedan; the Z4 roadster and coupe; the sports utility vehicles, X3, X5 and X6 and M models, such as M3, M5 and M6. It has producing, assembly, service and sales subsidiaries throughout the world. For the sake of this project, I will be focusing on BMW’s automobile range mentioned above but specifically the 3 series line. The BMW 3 series proves to be the most profitable line due to its relatively low cost and affordability whilst featuring the thrill and power of a German engineered vehicle.

    Read More

  • Saturn Case Analysis

    1538 Words  | 4 Pages

    BMW- differentiation strategy, high price, breadth of product line is moderate, known for their cars being in the shop constantly and high maintenance bills.

    Read More

  • Market Segmentation, Positioning and targeting for BMW

    1338 Words  | 3 Pages

    Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.

    Read More

  • Product Mix: Toyota ZARA

    780 Words  | 2 Pages

    Toyota offers for sale a full line of cars, from family and sportive ones, to minivans and trucks. The product mix of Toyota consists of sedans, coupes, hybrids, vans, SUVs and trucks. The width of Toyota’s product mix is quite substantial. Product line length is a number of different models in a product mix: Prius, Avalon, Corolla, Camry, Lexus, RAV4, Land Cruiser, Tacoma, Tundra, Scion and others. An example of a depth of Toyota’s product mix could be the possible variants of Lexus model (ES300, ES 350, IS Series).

    Read More

More about BMW Loom Company Analysis

Open Document