BMW External Factors

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Company Overview: Bayerische Motoren Werke AG (BMW) is a German holding company and automobile manufacturer that focuses on the automobile and motorcycle markets worldwide. Franz Josef Popp founded the company in March 1916. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. It divides its activities into the three main segments: Automobiles, Motorcycles and Financial Services. Its BMW automobile range encompasses the 1 Series, including three-door, five-door, coupe and convertible models; the 3 Series, including sedan, touring, coupe and convertible models; the brand new 4 series, featuring an only coupe design; the 5 Series, available in sedan and touring models; the 6 Series, available as a coupe or convertible; the 7 Series large sedan; the Z4 roadster and coupe; the sports utility vehicles, X3, X5 and X6 and M models, such as M3, M5 and M6. It has producing, assembly, service and sales subsidiaries throughout the world. For the sake of this project, I will be focusing on BMW’s automobile range mentioned above but specifically the 3 series line. The BMW 3 series proves to be the most profitable line due to its relatively low cost and affordability whilst featuring the thrill and power of a German engineered vehicle.

Buyers: Consumers of a BMW 3-Series vehicle include anyone in an average income middle-class to high-class household. This line of automobiles will run a MSRP starting at $32,750 for the base 320i up to $60,00+ for a fully equipped 335i xDrive Gran Turismo. Due to the great amount of information on manufacturing costs and pricing of these vehicles that is easily ...

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...ring system. Due to these recalls, concerns may be raised about the quality of its vehicles, affecting its brand name. Moreover, manufacturing replacements may drive up its production costs.
In conclusion, BMW is a well-known and respected international company. The company has been reporting record sales year after year, which proves the stability of the company and its growth potential. The recall hiccups on the new 3-Series line will soon stabilize. BMW is a brand with strong consumer loyalty and group of enthusiasts who market and advertise their vehicles to family and friends in order to share their love for these fantastic vehicles; this would inadvertently increase’s BMW’s new client base.

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