BHP Billiton's Global Success

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BHP Billiton is a global leader in mining and resource companies with around 100,000 employees in over 25 countries worldwide.BHP was founded in 1885 as the broken hill proprietary company having three main operations such as minerals, petroleum and steel. In case of minerals and petroleum market it includes the production of iron ore, copper, nickel, silver, diamonds, oil and gas and other natural resource. It also produces other services like transport and logistics, corporate services, strategy and legal. In The Hague,Netherlands Billiton PLC was formulated in 1860 where it started its first extraction. Earlier focus of this company was on tin mining in Indonesia on the Island of Billiton. Then in 1997 it will joins the membership with FTSE (Financial Time and The London Stock Exchange) 100 index. Some of the main conditions of the market prior to the merger were: • The global financial markets have been more selective. • Customers and consolidation have become much more effective. • The uncertain financial situations with most major economies in the world. • Faced with a period of slow or no growth. Prior to the emerging, BHP Billiton is among the world's largest producers who engage in the production of zinc aluminium, copper, manganese, iron ore, uranium, nickel, silver, oil, gas and titanium. For further expansion of organization it opened two new mine companies: • Queensland, the Canning ton silver, zinc, lead, crinum coal mine and • Canada, the Ekati Diamond Mine. Then BHP was formed a dual listed company in JUNE 29, 2001 as a result of consolidation between two companies broken hill proprietary (BHP) and BHP (PLC). Thereafter it becomes a one of the world's biggest diversified resource companies. Its main ... ... middle of paper ... ...companies who are competing with BHP in steel industry are: Arcelor Mittal Nippon Steel and Amp JFE Holding inc Tate Steel Europe Company Arcelor Mittal and POSCO are the two main companies who are running with same market approach and market capital value is 24.97B and 20.70B. CONCLUSION: In a nutshell, it can be said that BHP can be evaluated by using the several methods; it includes PESTEL analysis which allow measuring the external environmental factors, whereas ENVIORNMENTAL scanning helpful to know about the strength and weaknesses of BHP. Moreover, STRATEGIC GROUP MAPPING technique describes that BHP is holding the highest position in the market and also illustrate about close and distant rivals. However, they are not only meant to earn money, but putting emphasis on the growth and development of their local communities as well.

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