B2b Lead Case Study

Quite often Sainsbury’s would have sales representatives in store to discuss what the customer wants. The sales department would work closely with a few other departments such as marketing so they can find out what customers want so that they can improve their advertising, Finance as they will handle all the money from sales. The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably.

For example, business to business typically target business owners, managers and decision makers. This could come in the form of training, consulting or actual products. The marketing plan would vary based on the product or service sold; however, the goal of the marketing would be to increase efficiency, productivity and overall profitability. Often, B2B organizations work diligently to build a relationship and report with clients as part of their marketing strategy. This relationship can often be the deciding factor when partnerships are made.

Information from client transactions can be used to determine customer preferences, needs, as well as activities or events the client has attended. This information can be used when making decisions on how to best optimize sales with that client in the future. The Architectural Components of a CRM To understand the structure of a CRM solution one must consider the business model it is designed to support. As mentioned previously, marketing and sales departments are increasingly relying on relationship marketing as a means to more effectively acquire and retain clients. In short, in order to say competitive, companies must operate based on a customer-centric business model.

In small businesses where the proprietor has direct link with the staff, a written policy is sometimes unnecessary and a plain statement of your anticipations of conducts at work may suffice. There is also a need to have a procedure to take care of any complaints. Competitors, profitability and market Share Market share is a major pointer of market competitiveness. This implies to how well a business is doing beyond its competitors. This metric, enhanced by alterations in sales revenue, enables managers to assess both selective and primary demand in their market.

Instead of offering discounts Kudler has teamed with other stores and businesses such as airlines, gift shops, etc…offering points to its customers that can be redeemed at said stores. The database will need to uniquely track individual customer purchases so the points will accumulate on the correct customer account. Information from the purchases will also be extracted by purchasing, and marketing to more effectively place ordering, keeping costs down, and marketing to better provide the customer with the specialty products they demand. Human Resources Human resources currently uses Excel spreadsheets, and for some instances a paper trail that is under lock and key. Using the same database with security privileges set so only authorized personnel will be able to access this portion of the database.

Some types of marketing research could be studying product usage, corporate image, and customer satisfaction through surveys. Consumers can be asked to trial new concept products or get feedba... ... middle of paper ... ...ting research to stay in touch with their customers. They understand that to maintain a leader in their industry they must stay connected to the people that shop in their stores. Works Cited Customers still place value on value. (2011).

 Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries.

It is information which is already available both inside and outside the business. When using secondary research, a company can study its own sales figures to examine possible trends in the market, or even analyse product requests from potential or existing customers. An organisation can also investigate their competitor’s products to aid them in designing more improved products at their own price which would generat... ... middle of paper ... ... There advantages and disadvantages to both types of market research. Primary research provides data that is up to date, relevant and specific to your products.

Nowadays, customer databases are used by most organizations to help collecting and analyzing consumers’ information in an easier and flexible way. Identifying target clients, reinforcing competitive advantage, and improving product development are three benefits of using a customer database. The first benefit of using customer databases is recognizing target customers. When an organization is selling products or providing services without knowing the type of consumers they are dealing with, they may face a lot of problems such as having unclear marketing plans for expansion. In addition, marketing processes may be difficult for companies if there is lack of market segmentation, the process of dividing customers into groups that have similar needs, which can lead organizations to have a high risk of wasting time, money, energy or losing business.

Market research is a process which companies, industries and organisations carry out to gather, analyse and interpret information gathered from the market. Market research can research about a new product that is going to sell on the market or an existing product and get to know existing and future customers spending habits and their preference. Besides, market research also involves research on competitors business owner face. A successful market research is a market research that can collect accurate information from the market because accurate information help business owner to make the right decisions and thus it helps them to make more profit. Basically market research can be identified into four main class of study.