Axis Bank Case Study

5136 Words11 Pages

Introduction
About the company:
Axis Bank started its operations in 1994 and now it is the third largest among the private sectors bank in India. Its registered office is located in Ahmedabad. It provides services to large corporates, mid-sized corporates, MSME and Retail Businesses. Some of its main competitors are HDFC Bank, ICICI Bank, Kotak Mahindra Bank, etc. Its net income is Rs.6217crores which is after ICICI Bank and HDFC Bank.
Its current interest income is 4,640,649 USD. Its current capital adequacy ratio is 25.99% and core tier 1 ratio is 18.03%. Its corporate wholesale banking offers services to mainly corporates, syndicates and placements, corporate advisory services. It also offers credit funds project appraisals, cash management …show more content…

This includes several classes of funds such as Diversified Equity funds, Index or sector funds.

3) Nature of income Distribution: Dividend or Growth

Dividend-Investor who chose to receive dividends may chose this option. The periodicity and quantum is at the discretion of the fund.

Growth-The number of units remain constant whereas NAV would move according to underlying.

Life Insurance Company:

It is key to good financial planning. On one hand, it safeguard’s clients’ money and on the other it ensures its growth and provide with complete financial well-being .These are categorized into two types traditional plans and Unit Linked Plan (ULIPs).

Axis is registered agent of Max Life Insurance Company Ltd for distribution of life insurance product via IRDA (Insurance Regulator and Development authority).

The income varies depending on the product in each category, tenure and the amount of premium and premium paying terms. The product offering include

• Max Life Forever Young pension Plan
• Max Life Fast Track Super Plan
• Max Life super Term Plan
• Max Life Guaranteed Lifetime Income Plan
• Max Life Life perfect Partner Super
• Max Life Life Gain …show more content…

A 10 question questionnaire is given to the customer and each question has a weight attached to it the sum total of the weight will give the final score of the profiler based on the score the customer will be classified into conservative, moderate and aggressive.

Now based on the category into which customer is allocated he/she will be given a model portfolio. It all basically depends on the risk appetite of customer that he will be recommended to own either more of equity or debt in the portfolio customer’s investment will be done.
Research Objective and Scope
Research Objective
To know the investment perception of Semi – Urban Areas Investors, their preference and psychology towards mutual funds.
Other Objectives:
• To know how the investment perception of Semi – urban areas Investors is differ from Urban Areas Investors on the basis of : o Preference of the portfolios o popular Saving/Investment tool used by

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