Avon Marketing Channel

947 Words2 Pages
bulb-icon

Recommended: Avon products:scope and de limitation

History of Avon

Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self.
In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed on New York Stock Exchange.

The company changed its name to Avon products, Inc., in 1939 by the new president of the company the son of the founder after the river that runs through Stratford-On-Avon in the English Midlands. The name is a tribute to McConnell's favorite playwright, William Shakespeare, who hailed from the town.
From only $500 revenues a day, which was recorded for the first time in December 1897, in 1920 the company’s revenues reached $1 million a year and by 1972 it reached $1 billion for the first time. In 2004 the total revenue of Avon was $7.7 billions!!
In 1999Avon names its first-ever female CEO with the appointment of Andrea Jung in November and in 2001Avon’s Board of Directors elected her as the company’s first female Chairman of the Board. She is one of five female chief executives of Fortune 500 companies, and is one of three holding the titles of chairman and chief executive.

Facts about Avon:

Avon is the world's leading direct seller of beauty and re...

Show More
Related

  • Case Study Of Ben And Jerry's

    1520 Words  | 4 Pages

    Ben & Jerry’s Homemade Holding Inc., commonly known just as Ben & Jerry’s, produces ice cream, frozen yogurt, and sorbet. Founded in Burlington, Vermont in 1978, the company is a subunit of the Unilever mega-company. Founders Ben Cohen and Jerry Greenfield created the company after completing an ice cream making course at Pennsylvania State University’s Creamery. In May of 1978, with a small investment totaling a little over ten grand, the two business partners opened an ice cream store in Virginia. Two years later, the two took their talents and started packing their ice cream into pints. In 1981, the company became a franchise, opening their second store in Shelburne, Virginia. Today, Ben and Jerry’s locations have expanded across the globe.

    Read More

  • Taking a Look at Barbie Millicent Roberts

    1105 Words  | 3 Pages

    Barbie was created by Ruth Handler, whose husband co-founded Mattel, the world's largest toy company. She noticed a gap in the market as she saw her daughter, Barbra, playing with adult paper dolls. At the time, the market for young girls was focused on baby dolls, but Barbra and her friends preferred to play with a grown-up version, dressing them up in outfits and pretending they were the grown up women they were playing with. Ruth then thought to create a 3- dimensional fashion doll that she would name Barbie after her daughter, Barbra. When presenting the idea to executives at Mattel, she was shot down, being told that they were too expensive to make for the amount of detail Ruth ...

    Read More

  • Marketing At The Vanguard Group

    1998 Words  | 4 Pages

    Marketing at the Vanguard Group. In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers. SITUATION ANALYSIS Highlighted SWOT Strengths Low fees strategy - a good idea.

    Read More

  • What Makes Aveda’s Products Sustainable and Organic

    877 Words  | 2 Pages

    Horst Rechelbacher founded Aveda in 1978. Aveda started with one product shampoo that Rechelbacher had created in his kitchen sink leading to the development of conditioners and all other products. Aveda is now a successful business with 5000 employees, and has store locations in 33 different countries and 7231 beauty shops. All of Aveda’s products are manufactured in their factory in Minnesota; the Estee Lauder Company now owns Aveda. Estee Launder purchased Aveda in 1997 for $350 million, since then Aveda has doubled their annual sales.

    Read More

  • Executive Summary of Proctor and Gamble

    4495 Words  | 9 Pages

    Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the company was started to compete with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing altogether to focus on soap production. By 1890, Proctor and Gamble had increased their production to over 30 different types of soap.

    Read More

  • Brown V. Board Of Education Case Study

    874 Words  | 2 Pages

    The case Plessy v. Ferguson (1896) was the nations’ deciding factor making racial discrimination legal. The courts ruled that segregation was not a constitutional violation as long as black and white facilities were equal to each other (612). However, black facilities were completely substandard when compared to white facilities. Even state funding for African American schools was substantially less than funding provided for white schools; while the white schools received new books and materials while the blacks got used materials. Civil rights groups began to challenge racial segregation cases. Inside these cases, the court required concrete aspects of segregated schools to be equal. It made several schools to immediately improve their black students’ schools (history.com). NAACP lawyers brought lawsuits on behalf of black children and their families seeking courts to force school districts to let black students attend the white public schools. It was cases from Kansas, Delaware, DC, South Carolina and Virginia that all challenged the constitutionality of racial segregation in public schools (nps.gov). But all those cases came into one big case Brown V. Board of Education of

    Read More

  • Viacom

    1072 Words  | 3 Pages

    Viacom formed when FCC rules had forced CBS to spin off some of its cable TV and program operations, this happened in 1971. Viacom then buys WAST-TV in 1979, in 1985 Blockbuster Video is founded, in 1981 the NAI buys majority interest ( Sumner Redstone owns this), in 1994 Viacom announces multi-transponder, multi-satellite agreement with PanAmSat. Also in 1994 Viacom and Paramount announces 8.4 billion dollar merger, Viacom then sells its 33% share of Lifetime. In 1995 Viacom spins off its cable systems for Tele-communications, in 1999 Viacom bought CBS for 50 billion dollars. There are other acquisitions and selling’s through which Viacom became so large, but I did not include every little thing.

    Read More

  • Case Study: NARS Cosmetic

    1406 Words  | 3 Pages

    NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.

    Read More

  • Brown V Board Of Education Essay

    558 Words  | 2 Pages

    On May 17, 1954, the Supreme Court outlawed segregation with their ruling in Brown v. Board of Education (Kashatus, 2004). The intent in Brown was to provide minority students with access to quality education, based on the belief that predominantly White schools offered students better educational opportunities (Harris, 2006; Orfield & Lee, 2006; Kashatus, 2004). The intent of Brown v. Board of Education was to assure that black students received high levels of quality education. Brown v. Board of Education had required integration of public schools “with all deliberate speed,” in 1969 the Supreme Court in Alexander v. Holmes County Board of Education ruling requires school districts to end segregation. The Civil Right Act of 1964 and the Alexander decision, gave the authority of the United States Justice Department to bring lawsuits against segregated districts, resulting in a rapid increase in school

    Read More

  • L'Oreal Case Analysis

    1716 Words  | 4 Pages

    L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.

    Read More

  • L’Oreal And The Globalization Of American Beauty

    1340 Words  | 3 Pages

    L’Oreal was started in 1907 by French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole. By 1912 his hair products were sold in France, Netherlands, Austria and Italy. In the mid-1930s, Schueller moved into the hygiene and toiletry sectors of the cosmetic market with great success. L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products.

    Read More

  • Republic Of Nigeria Essay

    968 Words  | 2 Pages

    In 1971 Nigeria joined the Organization of the Petroleum Exporting Countries . This allowed Nigeria to enter into the world of Foreign relations(pbs.org). As the need for oil grew Nigeria largely relied on OPEC to support their economy. Nigeria is the seventh largest petroleum exporter which hives them much more access to Foreign countries than most(pbs.org). This is a direct example of globalization.

    Read More

  • Exploring the Top 4 Gucci Colognes for Men

    719 Words  | 2 Pages

    When it comes to men's colognes, there can be no doubt that Gucci is one of the leaders on the market. Founded in 1921, the Gucci company initially focused on exquisite leather goods; however, after founder Gucchio Gucci's death, his sons decided on expanding the brand's horizons. Before long, their offerings included luxurious colognes and perfumes.

    Read More

  • The Scotts Company: Transforming The European Supply Chain

    843 Words  | 2 Pages

    The Scotts Company started selling hardware and seeds in Marysville, Ohio in 1868. It specializes in seeds, fertilizers, peat, potting soils and other organic materials. By 1995, Scotts was the world’s #1 marketer of lawn and garden products. European operations were launched in 1993, with HQ in Lyon, France, and additional five European businesses acquired in UK, France, Germany, Austria and Benelux.

    Read More

  • Media Influence On Public Policy

    1843 Words  | 4 Pages

    ... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the media’s role in policymaking within our democracies.

    Read More

More about Avon Marketing Channel

Open Document