Automotive Industry In Indi Auto-Liberalization Of The Indian Non-Liberalization

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Automotive Industry
Pre Liberalization
Till the 1940s, the Indian auto industry was non-existent, since automobile were imported from General Motors and Ford. In early 1940s, Hindustan Motors and Premier Auto started, by importing know-how from General Motors and Fiat respectively. Since the 1950s, a few other companies entered the market for two-wheelers and commercial vehicles. However, most of them either imported or indigenously produced auto-components, till the mid-1950s, when India had launched import substitution program, thereby resulting in a distinctly separate auto-component sector. Indian automobile firms saw three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalization (1991-92 to 1995-96). The 1980s saw the establishment and rise of Maruti Udyog Limited (MUL) which was a …show more content…

Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia via different brands. The company has acquired various companies (such as Jaguar, Land Rover, Daewoo Commercial Vehicles Company) as well made joint ventures (such as Tata Marcopolo, Tata Hitachi construction Machinery) over the years to expand & strengthen its position in the market. The company has 6 manufacturing plants in India which are spread across the country.
While the details of the other segments have been discussed, we are mainly focusing on the passenger car business of the company in this project.

Step 1: PEST- Environment Analysis of Automotive Industry

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