Automobile Company Case Study

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Sustainable Management Practices in select Automobile Companies
Abstract:
The concept of sustainable management has drawn worldwide attention in present times due to degradation of environment. There is a growing necessity felt among policy makers, governments, non-governmental organizations and corporations to shift to sustainable management practices. Sustainable management is the intersection of business and sustainability. It is the practice of managing a firm’s impact on the three bottom lines—people, planet, and profit—so that all three can prosper in the future. Sustainable management supports a business’s long-term viability, because it’s preventative rather than reactive. It can take many forms including investing in fair-trade products, …show more content…

Globally corporations are changing their operational and strategy and aligning towards sustainable management practices to achieve their top line and bottom line targets. Sustainable practices have emerged as a significant business strategy and unique selling proposition for firms to position themselves in a highly competitive market place. Environmentally conscious companies have demonstrated increased customer satisfaction, profitability and corporate goodwill. In this back drop, the study attempts to highlight sustainable management practices by automobile companies in India with reference to Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Hyundai and Honda …show more content…

SUSTAINABLE PRACTICES AT MARUTI SUZUKI
Maruti Suzuki has been working with its dealers for improving the environmental performance of its service stations. Maruti Suzuki has an elaborate network of service stations all over India that service over 1.7 crore vehicles in a year. Maruti Suzuki’s over 3,300 authorized service workshops, spread across nearly 1,600 cities, have embraced new technology enabling them to increase energy efficiency, save paper and reduce water consumption. Some of the recent initiatives undertaken include:

Dry wash systems: In this system the final water wash process has been replaced with vehicle cleaning using special eco-friendly wash chemicals. The Company uses a special bio-degradable dry chemical wash that has helped reduce washing time and water consumption by over 216 Million liters per annum. In 2016-17, nearly 2.28 Million vehicles were cleaned using the dry wash system against 5.7 lakh vehicles on 2015-16, over three-fold increase. This system has been implemented in 1,130 workshops across the service

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