Auto Zone Industry Case Study

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The Auto Zone industry responded very well with change in its macroenvironment. According to Parnell, “macroenvironment is the general environment that affects all business firms in an industry and includes political-legal, economic, social, and technological forces” (Parnell, p. 93). Auto Zone industry did not have a tremendous downfall. The do-for-me business gave AutoZone gave an increase in the industry’s growth rate. Auto Zone is immune to threats associated with economic downturns. According to AutoZone Incorporation, it has already overcome intense competitions from other auto part businesses. And the company also goes through goods that has a recall that will drop revenues (AutoZone Incorporation, p. 1).

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