Australia's Retail Industry Essay

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The development of Australia’s retail industry has been driven by a range of factors, including technological advances, changing consumer preferences and competitive pressures, with many innovations in Australia’s retail history.

Woolworths and US-based Lowe’s that started the big box ‘Masters’ hardware stores in 2009 is to compete head to head with Australia’s largest household hardware giant with stores all over in Australia and New Zealand. A ‘Big Box Retailer’ is a retail store that occupies an enormous amount of physical space and offers a variety of products to its customers. These stores achieve economies of scale by focusing on large sales volumes. Because volume is high, the profit margin for each product can be lowered, which results in very competitively priced goods. Masters was the first Home …show more content…

With 45 Masters’ locations to date, Woolworths now sees losses widening in the DIY venture. Masters lost $139 million in 2013 which was well ahead of the hardware group’s original estimate of $80 million. Back in Year 2013, Woolworths was hoping for the losses to stop in 2015 and is looking forward to breakeven in 2016 but recent news broadcasted that Australia’s Woolworths Ltd said its ‘Masters’, its home improvement business would miss its guidance, posting a bigger loss this year than last year and not breaking even until after 2016. Even though to date, Masters Home Improvement is continuing to slope downhill, the company still forecast and assume moderate growth in sales per store for a start up business, improvements in gross margin as the sales mix stabilises, efficiencies in store and increased fractionalisation of costs in the distribution and support

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