Effective communication in the business world must be mastered to be successful in the competitive market. Individuals will need to learn about their audience to know the best way to convey their messages effectively. If individuals do not analyze their audience first, then their messages will be lost to some of the audience who may not understand the level of language. With diversity in the business environment, individuals must ensure that when they speak to an audience that they gear their message to everyone. When addressing a situation in which diversity is present, speakers must always design communication with the audience in mind.
To achieve effective communication in a diverse audience, speakers must consider the characteristics of their audience. One characteristics of the audience is the audience’s education background. Knowing that the audience includes a group of stakeholders, including managers, salespeople, and customers will help speakers determine how to approach them appropriately. Some of the customers may not have the knowledge and experience level as the other audience so individuals need to use simple language with simple sentences and common words that are appropriate. In addition, some of the audience may have English-language ability. English may be their second language and they may not comprehend the higher vocabulary words (Routledge, 2000).
Choosing the appropriate communication channels will help the audience walk away with the understanding of the information presented. A face-to-face meeting that involves verbal and oral communication would serve the purpose when presenting quarterly sales information. This will allow the audience to hear the message, sense the speaker’s tone of voice, and watch h...
... middle of paper ...
...st choose the communication channel that is appropriate for their audience’s needs. A diversity audience from different backgrounds and educational levels will have different levels of understanding; consequently speakers must choose simple everyday language so the whole audience can comprehend. If speakers want their audience to walk away retaining the information, there must be feedback from the audience to complete the communication cycle.
Works Cited
United States Department of Labor. (1996, May). Retrieved March 5, 2011, from Osha: http://osha.gov/doc/outreachtraining/htmlfiles/traintec.html
Locker, K., & Kienzler, D. (2008). Business and Administrative Communication. New York, NY: McGraw-Hill.
Routledge, P. (2000, November 3). Science and Technical Writing: A Manual of Style. Retrieved March 4, 2011, from http://core.ecu.edu/engl/henzeb/5780/audanal.htm
Listening and responding to others has a major role to play in good communication and as such, satisfy their own purposes in life. People communicate with each other for getting information across, for learning and evaluating purposes, for listening and observation purposes or for mere enjoyment or recreation. However, it is a well known fact, that no two people listen, communicate or respond in the same way, and we know that it is true because research in the field has proved that it is so. According to
People need to be understood. Being misunderstood leads to communication barriers. People need to be able to express themselves so that the message reaches the receiver. Different cultures have different ways of doing this, so it is important to realize that communication can be interpreted differently.
..., and direct and control, conversations leads us to the multitude of methods we can utilize in teaching the art of communication. Each of us has a different foundation from which to start, but as we teach this art we will see the minds of our students expand as they develop more interest and take a more active role in their learning. These students will invariably have a richer, more fulfilling life as well as be more productive contributors in our world.
In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is effective?
Communication is the foundation of any society. Humans are interactive beings that must communicate in order to survive. Humans develop communication skills as infants; learning to yell when something is needed, cry when something is painful, and smile when feeling happy. As babies age they learn words; eventually learning to compose sentences allowing them to express their feelings or desires. Humans finally learn to communicate within different parts of their life with different forms of communication such as letters, spoken, visual, and more. As one ages, they become aware of the different rules of communication used with certain people and situations; such as learning to speak to a teacher in a different manner than how one talks to their friends. While doing this, people are unconsciously starting to learn how to conform in the different discourse communities. Discourse communities are an essential part of life, and learning to communicate in those communities is just as vital.
Miscommunication is a struggle that lives within the world everyday. Being able to understand what another person is trying to convey is an essential part of the way humans interact with one another. When a message is not translated correctly from person to person conflict arises and heated battles rage within a relationship; whether it is a mother and daughter, or two quarreling lovers, or strangers upon the street. All humans are created differently, with diverse upbringings, perspectives, and mindsets. Particular forms of communications may mean different things to various people. When talking about the concept of miscommunications, one must also address the concept of communication itself.
Hybels, Saundra, and Richard L. Weaver. Communicating effectively. 4. ed. New York [u.a.: McGraw-Hill, 1995. Print.
In its most basic form, communicating involves a sender who takes his or her thoughts and encodes them into verbal and non-verbal messages that are sent to a receiver. The receiver than decodes the messages and attempts to understand what the sender meant to communication. The communication is completed when the receiver transmits verbal and nonverbal feed back to indicate his or her reception and understanding of the message. This process takes place within a context; also know as rhetorical situation, which includes all that affects the communication process such as the sender-receiver’s culture, the sender-receiver‘s relationship, the circumstances surrounding the sender-receiver’s interaction, and the physical environment of the interaction.
Effective business communication is central to the success of an individual’s career and consequently to that of the overall business entity. It would be imaginable therefore that there is some form of correlation between effective communication skills and such success. To put this into context, University of Kent (2011) has placed Verbal Communication at the top of the ten skills that employers most commonly look for. On the same note, anything that hinders effective communication is bound to have a negative effect not only on the specific message delivery, but also on the overall success of a career. In this paper, some of the barriers to effective business communication are discussed, with a few examples of how they affect the process.
I have also learned about different types of audiences and speeches including persuasive, informative, entertaining and delivering special occasion speeches. It came to my attention that whenever I was making these presentations or speeches, I needed to do so with confidence, consistence and practice before the actual presentation and completely eliminate the element of panic. It was also clear that capturing the attention of the audience and engaging them in the whole process, it was necessary to have a very strong introduction and also try and use visuals to deliver the message. It was therefore vital to respect each person’s diversity and cultural values (Lucas, 2011).
Communication is the process of sharing ideas, thoughts, and opinions with the intentions of another person interpreting the expression. Communication is a learned process and without communication, the world would not function properly. Effective communication is a quality that can positively influence how operations work both the workplace and in personal life. By communicating effectively, people can learn how to build trust, earn respect, and accomplish goals. Learning how to communicate effectively is not considerably an easy task, and there are certain components that need to be addressed and barriers that must be overcome. Several strategies and techniques can help deal with potential communication barriers and by learning these strategies,
It involves active listening and reflects the accountability of speaker and listeners. Information is conveyed as words, tone of voice, and body language. According to dimbleby et al(1992) Communication is a learnt activity and is provided by the media which forms a bridge between the sender and the receiver. In the process A speaker transmits a message and must ensure that the message is delivered clearly. A listener takes utterance of the message and must be an active listener and give feedback. Communication is a process that includes linear influencing and transactional views from different dimensional barriers (İşman et al., 2003). One-way communication where the sender cannot get any feedback is the linear view. On the other hand, the influencing others view is the existence of a two-way communication which includes feedback as well as nonverbal communication, but it does not include at the same time sending-receiving feedback th...
Watson, Wyatt & Company. "Effective Communication: A Leading Indicator of Financial Performance." Communication ROI Study. 2006.
One of the main aspects in communicating is listening. An effective listener is one who, not only comprehends how the speaker feels but, also understands what they are stating. Building a strong connection between the speaker and the listener is one of the first steps to become a good listener. By building this connection speakers should first be in an environment with open minded listeners, it makes them feel more comfortable to state their opinions, feelings and ideas. Listeners should avoid being judgmental. The individual does not have to agree with the ideas, values or opinions of the speaker; however, to fully understand them, one must put aside their criticism. Speakers will believe that they can trust the listeners with their information when they know that they will not be judged. Miscommunication happens frequently, listene...
The first skill for managers to understand and practice is communications, because it is the foundation for all actions in the workplace and it allows the supervisor or manager an opportunity to build relationships with the overall workgroup without alienating anyone in the work environment (Roper, 2005). As a manager it is very important to be able to communicate effectively. As Robert Kent, former dean of Harvard Business School has said, “In business, communication is everything” (Blalock, 2005). The Wisconsin Business School Alumni Association recently reported that managers spend 75 percent to 80 percent of their time communicating (Blalock, 2005). Communication skills are critical for success in an organization. Successful managers communicate to where their targeted audience understands (Froschheiser, 2010). Managers need to give positive and negative feedback to their employees to let them know their strengths and weaknesses and where they n...