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Attitudes and personal values
Attitudes and personal values
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For my Communications course at Old Dominion University entitled “Persuasion”, we recently reviewed the three different attitude scales. Each of the scales can and should be used in the proper way depending upon what the situation may be. In general, attitudes help us to predict, explain and modify behavior. To better understand the attitude scales; one must first understand the theory and meanings behind the actual term attitude and how attitudes are helpful to the study of Persuasion. First, Attitudes reflect predispositions to react to things in anticipated ways; they are learned. Attitudes gives individuals a mental format that aides their demeanor. A second feature, of attitudes is that they symbolize satisfactory or disapproving evaluations of things. Evaluative dimension is possibly the most fundamental component in attitudes (Dillard, 1993), it offers insight into a person. Using the Evaluative Dimension, we are able learn what they like and dislike or modify or change our own behavior to persuade that person. The third feature is that attitudes are constantly focused toward an …show more content…
This scale might be easier for people to express their perspective, attitudes or feelings. This scale is often used in hospitals when it comes to pain. The problem is pain is subjective so my pain level of 5 may be equivalent to someone else pain level of 2. Even if it is subjective the person treating the patient will get a better understanding of how they may need to communicate or what preseizure they may need to use. Another example, of a visual oriented scale is much like the image represented in the happy face scale picture. It is a scale represented in pictures so people taking the scale can easily pick a 1, 2 or 5 depending on how they are feeling, there is no reading involved which would make people who do not have strong reading skills more
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
The Myers and Briggs Analysis is a series of questions that when answered are examined and grouped together in order to determine the personalities of those taking this test. This particular test can result in sixteen different outcomes or types of personalities, which is determined by four different categories that judge if you are introverted or extroverted, use your senses or your intuition, your choice to think or use your feelings, and finally if you are judgmental or perceptive. These series of questions are designed to judge our personalities and help us to determine which career pathways we will be most suited for based on our personality traits and abilities to work well with others, which is important for our future decisions.
This investigation analysed the results of 28 year 12 students in a persuasion research program, displaying the change in attitudes through the conduction of anti-smoking messages in advertisements to persuade people not to smoke.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Andres Martin takes full advantage of the three modes of persuasion outlined by Aristotle and in the following few paragraphs, I will outline each
The Big Five Personality Test provided an interesting account of my personality. Although the majority of the results were accurate, I was surprised by two of the outcomes. According to this test, I am a closed-minded, unmethodical, social butterfly that is well-mannered towards others and composed under pressure (John, 2009). First, the results were completely accurate as I am extremely extroverted. I never meet a stranger, and I carry on conversations with anyone. From the custodian, to the cashier, to a random person on the street, it gives me a great sense of fulfillment to engage in dialogue with others from all walks of life. Second, I agree that I am polite and supportive, especially with family and friends. Overall, I try to always
According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and likeability, reciprocity, social proof, consistency, authority, and scarcity (Davidson, 2008)(Myers, 2010, pg. 237). These principles of persuasion impact our self-perception, our attitudes and behaviors, and our culture.
Attitudes can be formed in a number of different ways. The three component model consists of Affective, Cognitive and behavioural based attitude experiences and has been a main area of focus among social psychologists. These three components are held within most attitudes, however not all attitudes are equal and different experiences can change the ...
Wood, W. (2000). Attitude change: Persuasion and social influence.. Annual Review of Psychology, 51(1), 539.
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messagesfrom people who wish to influence our behavior and attitudes. Persuasion canbe used to accomplish good as well as bad, though, in my paper I willrefrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, andways to protect current attitudes and behaviors from change. When trying to persuade someone, there are two different methods from which to choose-the central and peripheral routes. The central route persuades by usingdirect arguments and pertinent information. The peripheral route persuadespeople by association with incidental cues
The constructs of the Theory of Reasoned Action and Theory of Planned Behavior are attitudes, subjective norms, volitional control, and behavioral control. All of these constructs affect a person’s intentions. Attitudes are beliefs that someone has that place a value on an outcome of a behavior. It depends on what a person’s feelings are about the behavior. For example, if a person views eating healthy as a good thing and something they want to do, then they will hav...
Our attitude is a learned behavior that can be changed by the individual’s choice to make that change. I agree that a person’s attitude begins with their own personal feelings, values, and beliefs, but the knowledge of the values and norms of our culture also can define who we can be or should be. After all, if a person couldn’t change their attitude, then how could they grow and learn or just simply adapt to ones environment. For some parts of life, the blueprint is drawn by heredity; but for other parts, the individual is a blank slate, and it is entirely up to the individual to change what is written on that slate. You alone can make your density great by doing on simple thing “getting an attitude adjustment”. Attitude is your life, yours affects everybody and everybody’s affects you.
Attitudes are formed from learning. Moreover, the effects of home life, school, religious experience, and peers can help develop an individual’s attitude. An example, a child that grows up in a home where parents distrust law enforcement officials may grow up to despise police officers and other authority figures. Trustworthiness is the strongest source because just being an expert does not mean that person is truthful.
The book, Influence: The Psychology of Persuasion by Robert B. Cialdini illustrates the implementation of reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book identifies these six principles as weapons of influence in aiding with persuasion. The following explains and applies each principle.
Your attitudes lead to corresponding images, emotions and actions that affect your life and relationships. Your attitudes are based on your previous experiences and your basic premises about how things are supposed to be.