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Attentional Blindness
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Attentional Blink
Beth Boardley
01/28/2015
Cognitive Psychology
Argosy University
Abstract
Attentional blink occurs when there is “a brief slow-down in mental processing due to having processed another very recent event” (Ashcraft & Radvansky, 2009, p. 137). During this timeframe, allotting your attention to the first stimulus deprives you of the attention required for the next stimulus. The types of objects or targets presented can have an effect on the brain’s focus. Stimuli that one associates as emotionally charged can cause the brain to focus more. Less emotional stimuli can cause a forgetting response. The study of the attentional blank is important to consider for many reasons including which occupations could be adversely affected
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They often work in fast paced environments and handle large amounts of currency a day. The importance of keeping track of all the types of currency, the amounts, and the values is essential for people and the bank. Attentional blinks could cause tellers to miscount money. When dealing with large amounts of cash, each mistake can have a large effect on the banks totals. For example if a teller counted twenty stacks of fifty dollar bills and missed one bill per stack, the bank would be missing one-thousand dollars. Now imagine if two tellers did it, even it was different sized bills or change. The loss would affect the bank …show more content…
Many studies have been conducted in the use of HUD devices in automobiles, aircraft, and marine vehicles. Some argue that since we are accustomed to looking down at the dash for the gages therefore a HUD device would be distracting. According to a study conducted by Liu & Wen, 2004, “the results showed no significant difference between drivers using HUD and HDD; the drivers, using both displays, completed the two tasks with very high rates of accuracy (goods delivery task: 100% for both displays; navigational task: head-up: 95.8%; head-down: 96.3%).” With both types of display there is a chance that the driver could suffer from an attentional blink. This can be caused by taking their eyes off the road to look down at the gages, or by focusing on the projected information in front of the driver. It is possible to miss warning signs, pedestrians, animals and other environmental issues. With the HUD device one could also argue that a driver’s attention would constantly be divided as the images are projected constantly. This could lead to the driver trying to focus on the road and the information at the same
A video is put on, and in the beginning of this video your told to count how many times the people in the white shirts pass the ball. By the time the scene is over, most of the people watching the video have a number in their head. What these people missed was the gorilla walking through as they were so focused on counting the number of passes between the white team. Would you have noticed the gorilla? According to Cathy Davidson this is called attention blindness. As said by Davidson, "Attention blindness is the key to everything we do as individuals, from how we work in groups to what we value in our classrooms, at work, and in ourselves (Davidson, 2011, pg.4)." Davidson served as the vice provost for interdisciplinary studies at Duke University helping to create the Program in Science and Information Studies and the Center of Cognitive Neuroscience. She also holds highly distinguished chairs in English and Interdisciplinary Studies at Duke and has written a dozen different books. By the end of the introduction Davidson poses five different questions to the general population. Davidson's questions include, "Where do our patterns of attention come from? How can what we know about attention help us change how we teach and learn? How can the science of attention alter our ideas about how we test and what we measure? How can we work better with others with different skills and expertise in order to see what we're missing in a complicated and interdependent world? How does attention change as we age, and how can understanding the science of attention actually help us along the way? (Davidson, 2011, p.19-20)." Although Davidson hits many good points in Now You See It, overall the book isn't valid. She doesn't exactly provide answers ...
Although correlation does not equal causation, we can conclude that similar cognitive processes, such as interference and automaticity, have influenced the results in our experiment. This can be expressed by the data and in identifying and saying aloud/reading a simple number compared to quantifying simple numbers. The cognitive load of reading familiar or smaller words is lower than that of counting, thus creating perchance a longer reaction time. In the experiment conducted in class as well as the one conducted by Stroop, the issue of divided attention may have been a great factor in interference or prolonged reaction time in the conditions. Psychological refractory period which states that the response to a second stimulus is slowed down by the first stimulus being processed; this can be a cause for the finding of increased reaction time when conflicting information is given. Attention may unconsciously be given to the less complex task, which is reading/identifying, and counting the main and more complex task may be interfered by the simpler stimulus. The expectation of having a longer reaction time when conducting the incongruent task was referenced back to the Stroop effect due to the similar implications of identifying and saying aloud the color presented in the print of the color descriptive word (Stroop,
Interference and facilitation are two important aspects of automatic processes. Interference refers to the range to which one process encumbers performance of another, whereas facilitation indicates the extent to which one process assists performance of another.
The human brain is a complex and interesting organ that we still do not know everything about. In the essay “Attention Deficit: the Brain Syndrome of Our Era,” the author Richard Restak talks about how our brains have changed in the way we see and respond to everything around us because of technology. Our brains have had to adapt to the different changes and the speed at which technology has advanced. Yet many argue these changes have not been for the better while others say that these changes will only benefit us. The change in the way the brain functions that he discusses, I think, are for the better of a person because advancements in technology is the way of the future and all of these changes will be for the better in the future.
Classical theories demonstrating the inattentional blindness paradigm are (1) the perceptual load, (2) inattentional amnesia and (3) expectation.
Shapiro, F. (2001). Eye Movement Desensitization and Reprocessing: Basic Principles, Protocols, and Procedures (2nd ed.). New York, New York: Guilford Press.
Is multitasking effective and does it help people be more productive. This is true in some situations multitasking can be beneficial, but on the flip side when one is multitasking and driving we become a DD because it is a Cognitive distraction in which our mind is taken of the focus of task at hand. The facts prove it to be true, in fact texting and driving which is one of the most hazardous and deadly of DD, since it uses visual, manual, and cognitive attention. (Kingston 45) Found in 2011 (from article by BMC Public Health), at least 26%, which is 1.3 million, of car accidents, involved a cell phone. That is 1.3 million of car accidents, think about that for number, and that shows adult and teen drivers the effect of DD. The reason for this is driver is not able to respond to sudden changes in the road conditions. This is why DD has a negative impact on not only one’s self, but also affects others and the environment around adults and
Houston, K. A., Clifford, B. R., Phillips, L. H., & Memon, A. (2013). The emotional eyewitness: The effects of emotion on specific aspects of eyewitness recall and recognition performance. Emotion, 13(1), 118-128.
Treisman, A. (1964). Monitoring and storage of irrelevant messages in selective attention. Journal of Verbal Learning and Verbal Behaviour, 3(6): 449-459.
Driving while distracted threatens your safety, other’s safety and your auto insurance rates. With a little diligence, you can increase your focus behind the wheel.
Helminen, T.M., Kaasinen, S.M., Hietanen, J.K. (2011). Eye contact and arousal: The effects of stimulus duration. Biological Psychology, 88, 124-130.
Welcome, gentlemen! I understand that you are touring the top-rated auto dealers in the country, and we are honored to be chosen for a visit from you. We live, breathe, and work in the automobile industry here, so we are well-versed in the importance of safety on the road. Vehicle engineers are constantly looking for new ways to improve the safety standards for current and future automobile models, and we are proud to be able to showcase some of the features that make driving a safer experience. I would like to take this opportunity to explain to you how driving a vehicle with All-Wheel Steering and Blind Spot Monitors will benefit you in terms of increasing safety on the roads in Saudi Arabia.
These technologies have made driving an easier and enjoyable experience, as well as reducing our chances of getting into accidents. The research presented in the following article “Driven to Distraction [in car technology]” provided surprising conclusions. Professor John D. Lee from the University of Iowa states the following issue: “Technology is changing very quickly. Many of these things coming into the car were not designed to be used in it. ”(Edwards 8).
The main distraction of driving is cell phones. Most adults and teens will engage in texting and driving. Due to the major issue of texting and driving many campaigns have been launched, one being launched by AT&T “when it comes to texting and driving, it can wait.” This campaign has many drivers take the pledge to no longer use their phone when driving, there is an available app that will send out automatic messages to anybody that sends a while the individual is driving. When someone is driving at the rate of 55 miles per hour for only 4.6 seconds, it will equal the length of a football field, 100 yards. So, even stopping full vision from the road for a few seconds will still risk serious danger. Another cause of distracted driving is being exhausted or tired, doing so will cause a much slower reaction time. The slower reaction time causes many of the accidents that happen when people are tired. Another possibility is falling asleep behind the wheel even for a few seconds you could drift, or swerv into another lane and hit another car causing a major or fatal car accident. When taking driving classes, the students within the class will hear the saying “stay alert, stay alive.” The final major distraction of driving is eating and drinking. One of the problems of eating and drinking while driving is that it causes both a visual and manual distraction. When removing your eyes from the road many dangers will be
In this case, bank teller must tell all the information accurately regrading customer inquiry. Once bank teller tells the incorrect information such as investment or saving plan, customer may make wrong decision and it will let customer to suffer financial loss and waste customer time. Besides that, when bank staff receive the payment, the payment amount in the bank counter drawer should be same amount as paid by the customer. This also apply to the situation where the bank teller withdraw cash to customer and enter customer transaction into computer (Aurelio Locsin et al n.d.). The bank teller can use the money counting machine in order to display correct amount of money when process transaction with customer. Bank staff that work in counter must ensure that he or she will strive to obtain trust from the customer through each honest customer services (Penny Loretto n.d.).