Atlanta Hawk Swot Analysis

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The Atlanta Falcons are a Southern professional football team located in Atlanta, GA. The Falcons were formed in 1966 by Rankin M. Smith. They have been playing the NFL 51 years. The division they play in is the NFC South, in which they are the oldest team to be in the south besides the Miami Dolphins. They are known for winning multiple division championships and making their first Super bowl appearance in 1998. Some of things that the Falcons are known for is their slogan “Rise Up”, the use of “Dirty birds” as nickname for them and the Georgia Dome where they play all their home games. Playing in the Georgia Dome for Atlanta Falcons fans comes with its perks. There are many fan activities that can enhance the fans experience such as contests …show more content…

The strengths that the Falcons have are they have a lot of access to recruiting college standout athletes, names like Devonta Freeman, Vic Beasley, and Jalen Collins just to name a few. Another one of their strengths is winning the NFC South and having the chance to advance to the playoff round. This brings more attention to the Falcons and brings in more revenue. The weaknesses that the Falcons have are they are constantly losing regular season games and the losses come back to back. As a franchise owner, it looks bad on the team because they could lose fans, revenue and possible prospects. The opportunities that the Falcons possess are they have a new stadium being built which could potentially bring in more fans and have a better game day experience for fans in the new stadium. Other opportunities are a growing population which could possibly bring in a new fan base and targeting the younger generation which could also get people more involved on social media with the team. Some threats the Falcons could possibly have is the threat of losing fans after unsuccessful seasons and the possibility of the franchise being …show more content…

They make it affordable for those wanting to attend a game or three. Falcons have their tickets in different categories such as single tickets, season tickets, military specials, group tickets and club seats all ranging different prices. The convenience, distribution and place considerations are operated on an effective and efficient delivery system. The Atlanta Falcons being the only professional football team in Georgia they have more access to converting people into becoming fans. It’s also a convenience for travelers who frequent Atlanta who want to see an NFL game. The use of social media helps get the word out about different games and events coming up in the community. The new stadium being built can be a convenience for the franchise because it would be able to hold more people which could mean more

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