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Assignment: Case Study: Franchising And Marketing Management

Good Essays
US 6412
Franchising and marketing management

harpreet brar
Student ID 15101 Task 1
Toyota is a big car company in world Toyota have a franchises all over the world normally Toyota is famous for good cars day by day this company going is growing and nowadays Toyota also start design electrical goods and other so ,any things .this company stablish in 1867 . and now this company is in all over the world and mostly Toyota have franchises in every country and individuals also have good experience with this company .
Ans1.1
Single product or service
Single product franchising that to sell single type of product in this the duty of enterpriser is to manage the single unit of company Toyota is also a single service company because Toyota only
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Payment and liabilities for products and service
Every franchise of Toyota has to pay fee for sell their product in country and to prove business in individuals and in whole country.
Goodwill
In Toyota franchising they gain benefits through marketing their products all over the world and make goodwill in whole countries for their product and Toyota also have a good reputation in all countries.
Royalties
Royalties is a usage-based payment made by one party (the "licensor") to another (the "licensor") for the right to ongoing use of an , sometimes an intellectual property (IP). Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation. (wikipedia)
Other resources
Toyota ale also provide a benefits to their employs by promotions and giving rewords from their company which is very good for their employees .

Ans1.5
Responsibilities of
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first we needs to find a correct place to start business it is not nssery we will get a profit in starting . if I decide to open a Toyota franchise or showroom first I needs to ,manage all money .
Then I needs to find correct place where I can get good profit and good sales of my products in franchising we cannot know what will happen next as a example like in starting of franchise franchisor got profit it is not nassery he or she will got profit next so cannot say anything without knowing
Range, availability and quality of products
Toyota provides a good products with good quality and in reasonable prices Toyota also provides a good offers with expensive products nowadays Toyota products are on higher sale most of people like only the Toyota products quality and Toyota also provide a good customer and retail service as will Toyota have 7 retail stores in UK and they are going to develop more showrooms in all countries. Toyota also provide a warranty with their products and other Range of help as
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