Assignment 1: Kodak and Fujifilm

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Assignment 1: Kodak and Fujifilm
When we think about players in the market of photographic films, digital cameras, supplying various products for the photography sector, and medical imaging equipment two key players come to mind, Kodak and Fujifilm.
History and Core Business
The Eastman Kodak Company, known to many simply as Kodak was created in April 1880 by George Eastman in Rochester NY. Manufacturing dry plates for sale to various to the common consumer was where Kodak found its niche early on. George Eastman was a leader in the field of photography and was devoted to making photography available to everyone, he has been quoted to say that he wanted to make the camera as “convenient as the pencil” (Kodak Eastman, 2013).
In 2012 Kodak divided itself into three segments: Digital Printing and Enterprise (DP&E); Graphics, Entertainment, and Commercial Films (GECF); and Personalized Imaging and Document Imaging. With technology advancing to the digital age the company could not keep production of its Kodachrome color film line, digital cameras and pocket video cameras in progress. This follows a decision in early 2012 to file Chapter 11 bankruptcy (Finance, 2013).
The Japanese based company Fuji Photo Film Co., Ltd (Fujifilm) established in 1934. Originally a government plan to institute a domestic photographic manufacturing industry, and divide the photographic film operations of Dainippon Celluloid Company Limited in January 1934. In February 1934 they began to manufacture photographic film, print paper, dry plates and other materials used for photography and film. (Fujifilm, 2011).
Today Fujifilm leads the world in photographic and imaging company reporting a revenue of $9.8 billion. Manufacturing Digital cameras, 3D Im...

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...wing when maintaining flexibility and backing up decisions as a manager. Be sure to observe market trends;changes in technology happen daily, how do these changes affect your profits. How can you leverage these changes to improve your business plan.Keep open lines of communication within your company. Ensure that all stakeholders are aware of your mission and the part they play on in the success of the company. Open communications give everyone in the organization a view of how they contribute to the big picture.Avoid strategical errors that shift a company focus. Make sure everyone keeps sight of what needs doing and how to do it. This can help avoid errors such as obtaining unnecessary resources that do not play a role in the company's mission, adversely this can also prevent a company from not investing in a resource in order to keep competitive (Williams, 2013).

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