The ten videos I watched were: Coronoa “Shoes”, Coors Light with Ice Cube, Captain Morgan, Bud Light “Swear Jar”, Bud Light “Clothing Drive”, Budweiser “Puppy Love”, Budweiser “Clydesdale Donkey”, Smirnoff with Pharrell Williams, Jose Cuervo Silver, and Patron Silver. Most of the focuses on minors were pretty obvious, but a few were hard to recognize. Ten out of the ten ads could target those under 21. In the Corona “Shoes” commercial everyone is kicking off their shoes into the air and having a beer as if they were all at the beach. The end of the commercial states to “Find your Beach” with bikini clad ladies walking toward a few guys holding Coronas. This is appealing to underage people because they love the idea of summer, fun, and the beach. It could make that group think all of those things would be better with a Corona. The next commercial is Coors Light with the celebrity Ice Cube having a debate with a bottle of Coors on which one of them is colder. Having a celebrity like Ice Cube is enough to make any underage person want to grab a Coors Light. Especially, when Ice Cube is incredibly popular right now acting in movies like 21 Jump Street and Ride Along. Every underage guy wants to be Ice Cube and drink Coors Light. Thirdly, was a Captain Morgan commercial, where the Captain is showing of his legendary skills saving damsels in distress, fighting off evil, pillaging and then heading back to his pirate ship to have a celebration. The slogan for the commercial was “Live like the Captain”. This commercial is catching due to the thrill of the adventure. Captain Morgan is a pirate who always gets the girl and every teenage boy wants the girl. The fourth commercial was Bud Light “Swear Jar”. This was set in an of... ... middle of paper ... ...g that they just want to look and be cool. There are a lot of references to sex, nudity, animals, and pop culture, and these things appeal to the younger group because the ads are cool and everyone does it. Every teenager wants to be cool like a celebrity and have fun hanging out with their friends, why not enjoy these times with alcohol. I remember the Budweiser “Puppy Love” commercial the most because I am a huge dog lover. What is cuter than a puppy? When it comes to print ads none come to mind but something that does is the advertising for NASCAR racing. I think about Kevin Harvick in his logo clad uniform, drinking a Budweiser in victory lane in front of his Budweiser logo car. Everywhere you look is the Budweiser logo. I pay attention to this because Kevin Harvick is an adventurous sports celebrity that I don’t mind checking out.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
The second reason why I believe that this commercial is aimed at children is the fact there are no any adult characters but children and the teddy bears. This picture is to make children believe that by eating the Weetabix chocolate they will be “FUELED FOR FUN” just like the little girl in the video, who amazes her friends by what she can do with just a spoon of Weetabix chocolate. It is basically the children and the dolls, integrated with energy filled music that provokes the sense of “want” in children who sees the video. The first girl who is dancing represents the child who eats the Weetabix chocolate while the lads sitting amazed represent the collection who do not indulge themselves in Weetabix, they lack the fuel to be amazing and that is why they sit in wonder. The dolls are for positive association as they create a positive feeling of belonging and familiarity to children, as they are children’s favourite and thus I believe by associating the dolls and dancing with Weetabix, every time a child thinks of music or teddy bears the first thought that will come to them is the
These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c...
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
The first commercial I chose was the Tide commercial with Kelly Ripa. The commercial depicts a small dinner party occurring at Ms. Ripa’s house. A guest clumsily spills wine on her white table linen and Ms. Ripa jumps into action to clean it. Theatrically, she pulls the white table linen cover from under all the glasses on her table and none mysteriously break. She then proceeds to tell her guests to follow her enthusiastically with the linen in tow. An hour passes, and the viewer sees Ms. Ripa giving a detailed breakdown of the laundry detergent and how well it can clean garments. Shortly after, she exclaims that the group and herself should then clean the napkins and everyone looks at her funny. The second commercial I chose was the Old
Budweiser's heartwarming 2014 Super Bowl commercial (in which a puppy befriends a horse) has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event, according to a study from TiVo.
In my opinion the ad I am going to show is creative and effective especially for the next season we are about to get through which is the winter. I believe that the ad is targeting the youth people from both genders and the regular economic status of people because it shows guys and girls coming out from regular houses and meeting each other. About the roles of life of the people I am not sure it was clear like they didn’t show their working places weather schools or office workers. They were just normal people boys girls gathering to a field to play American football. You can tell from the way they look that they may be college students.
We have examined the more serious product that can be dangerous and deadly to underage users. Let us take a look at a few different things. According to an article in American Demographics entitled "Born to Shop" children as young as three ask for brand names, and at six months babies recognize corporate logos and spokesmen. That is scary especially considering 93% of teenage girls say shopping is their favourite activity. On this issue I do agree with the author. I think we should ban all advertising to children less than 12. The evidence shows that children under that age cannot make an informed decision. To relate this to a topic discussed earlier, that credit card debt is at its highest level ever. How much of that debt is contributed to parents buying things for kids that are subjected to these ad campaigns. For example Levis' jeans, Nike shoes, Tommy Hilfigger shirts, and other expensive brand name items that kids increasingly demand so they can fit in or so they do not stand out and get beat up. As you can see, it can be argued advertising to kids creates a number of social problems.
The commercial begins with multiple clips of fathers and their children. None of the clips are longer than 3 seconds, yet they all contribute their part. In the first scene, a baby jumps into the pool with his dad, whose arms are out, ready to catch him. In the second, a baby says “dada” and sits in a high chair. In the third scene, a toddler screams, “Daddy” while on the toilet as his dad jogs to him. A little boy is stuck on the monkey bars and cries for his daddy, then his dad saves and kisses him in the fourth part. Then, a clip where a father
Teenagers and young people are highly influenced by the media. Whether its billboards, commercials, posters or music, they will help to shape their perception. They are designed to make you believe that the clothing they're selling will make you look, feel and be what the billboard or image is portraying. So if a sexy girl is wearing a certain type or brand name outfit, subliminally are telling you that when you purchase the item, you too will be sexy. It's a subtle form of mind control that seems to work very well. Statistics show that advertisements aimed at teens are very effective; however, the methods used sometimes are neither moral nor ethical.