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Nokia's strategy
Rise and Fall of Nokia case study
Rise and Fall of Nokia case study
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Assessment of Nokia
Nokia is a world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and modern products like mobile phones, devices and
solutions for imaging, games, media and businesses. Nokia provides
equipment, solutions and services for network operators and
businesses. Nokia is a broadly held company with listings on four
major exchanges.
In 2004, Nokia’s net sales totalled EUR 29.3 billion. The company has
15 manufacturing facilities in 9 countries and research and
development in 12 countries. At the end of 2004, Nokia employed
approximately 55,500 people. Nokia is a broadly held company with
listings on the Helsinki, Stockholm, Frankfurt and the New York stock
exchanges (http://www.nokia.com).
As a leading brand, strong product offering, high-tech technology, and
the unique style of corporate culture, Nokia is a well placed brand in
a new era of mobile communications.
Today, Nokia runs four business groups: Mobile Phones, Multimedia,
Enterprise Solutions and Networks.
Mobile Phones have been developed for all major standards and customer
segments in over 130 countries. Nokia’s current core mobile phones
business, which is based mainly on GSM,CDMA and TDMA technologies.
Mobile Phones highly concentrate on bringing feature-rich and
segmented mobile phones to the global market. Nokia’s significant
product has several features catering the needs, lifestyles and
preferences of their customers.
The multimedia brings mobile multimedia ...
... middle of paper ...
...for sale
Investments
346
381
162
Proceeds from sale of fixed assets
6
19
177
Dividends received
22
19
177
Net cash used in investing activities
329
3,215
3,870
(http://www.nokia.com).
Bibliography
I did not use any books to carry out this assignment.
Electronic sources
The WWW Sources include:
Ø http://www.nokia.com/
Ø
http://www.nokia.com/BaseProject/Sites/NOKIA_MAIN_18022/CDA/Categories/AboutNokia/Company/_Content/_Static_Files/nokiainbrief.pdf
Ø
http://www.nokia.com/BaseProject/Sites/NOKIA_MAIN_18022/CDA/Categories/AboutNokia/Company/_Content/_Static_Files/abnokia03.pdf
Ø
http://www.nokia.com/BaseProject/Sites/NOKIA_MAIN_18022/CDA/Categories/AboutNokia/Financials/_Content/_Static_Files/nokia_form_20f.pdf
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
Lose change was once a necessity when commuting around town. Several years ago, Americans carried lose change in their pockets for the use of communication by pay phones. Pay phones are now obsolete in many parts of the United States due to the boom in telecommunication technology being the cause. This boom has caused a dependency on a small portable device; the cell phone which was once a luxury has now become a necessity. Many cell phone manufacturers have dominated the market but most are now defunct. However, Apple (iOS) and Samsung (Android) are two major players with discussions of the two often being debated today. In a world that thrives around portable devices, Apple dominates the competition; continuously outdoing
Articulate a paradigm change in the way your role/function operated on a day to day basis. How did you react and what were the keys to your success in adapting to the change, if in fact you were able to?
A cell phone is a small wireless device that has some of the same functions of a standard wired telephone. It is also a smaller device and more mobile. A cell phone is also known as a mobile phone or mobile device. Cell phones are known to have more functions than a standard wired telephone. A subscription to a particular service and a prepaid or a monthly billing setup is required as well.
In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.
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Task 2: Research the cost, uses, and features of the top selling Android and choose one to be considered as a finalist for the company phone.
iPhones are the most popular smartphones out there besides Samsung Galaxy, HTC One, and Nokia. The Apple Company first announced the first iPhone on July 9th 2007 sales begin just 18 days later on July 27th 2007. Steve Jobs was the one who invented the iPhone (Zigmond, 2013). Even after Steve Jobs passed away, people still make and sell the iPhone because they still love and enjoy the iPhone.
Watching my grandma and grandpa using an iPhone is the funniest thing ever. They are like lost puppies that has wondered too far away from home. Daily life has changed in many ways, over the past one hundred years because of the advancements in technology. First, there is many changes in the way we read and the material we read. A stone tablet is no longer used as reading material because electronics are now available. Second, there is many changes in the games children play because of all the new technology. Kicking the can is no longer used as a game for children. Last, commucuaion has also had a big change in the past one hundred years. The United States Post Office could actually close their doors because of cell phones and other electronic devices. As can be seen, daily life from reading to playing games to communication has changed drastically over the past one hundred years and changed how people act from the past to now.
Smartphone usage continues to soar as more and more users rely on their devices to perform routine tasks. This lets law enforcement agencies use location services to learn more about criminal activities; in addition, if you were injured, your cell phone would be able to automatically report your location to authorities. However, not all companies track their users for the sole person of bettering the greater good. Major technology companies such as Apple, Google, and Android take advantage of all those using their phones to stay connected and “on the grid”. The Web grid lets these companies track your routine activities so they can sell the analyzed information back to advertisers who will then customize their advertisements to target you specifically. In 2011, The Wall Street Journal discovered that Apple and Google were collecting personal and private location data on their iPhones or Android users. While Apple transmits your location back to central services every 12 hours, Google is capable of transmitting your location and
IPhone are easy android is homework. The beauty of apple design is that you can pick up any of its products and teach yourself how to use it without thinking much. The iPhone is intuitive, it's simple and the design is so tasteful that it sucks you in.
Phones are a huge part of society today. The main decision today is the rivalrey between Apple or Android. Which one is better? Which one has the better battery life? Also which one has the better camera since today the camera quality is a huge part of why someone buys that certain product.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Over the past five years, RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors). BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. Financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market. Recent attempts to regain foothold in the smartphone market include the unsuccessful launches of the PlayBook tablet in 2011 and Z10 and Q10 phones in 2013. These attempts to dismantle the iPhone and Android market power have resulted in BlackBerry trying to mimic its competitors rather than producing cutting-edge products that create value for its customers.
Living in today’s technological world, one cannot live without being affected by smartphones and their useful features. People have less time and a lot of things to do and manage. They need their computers and files and emails everywhere they go. Therefore, a device with small size, which has a lot of flexible features to manage files, share files, manage emails and contacts, high definition graphics, snapshots and of course easy use for calling and call records; is highly required for everyone. These devices are called Smartphones. Since the central point in marketing strategy of these smartphone manufacturers is to make a multi-optional device which satisfy the need of not only professionals but even school’s students; therefore, they compete to present highly smart versions of their phones. Sumsung Galaxy and IPhone are the most successful brands in the market and these two brands cover 90% of the whole smartphone market; and consequently, they have many similarities and many differences.