Arthur Asa Berger's Analysis of Cheers

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"Cheers" - A Semiotic Analysis by Berger

In Arthur Asa Berger’s essay, he conducts a semiotic analysis of the comedy television show "Cheers." In his analysis of the show he points out many characteristics that refer to semiotics. Even though one could not agree with all of his findings, many of them are reasonable. One discrepancy someone might have with his ideas is that he applies his analysis to simply one episode rather than the entire series. Berger could have been able to conduct a more thorough examination if he used the whole series as a basis for his semiotic analysis. There are many examples Berger uses to explain his point.

One such example Berger uses is the instance about the signs. He states that there is more than one significant meaning of the word “cheers.'...

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