Aria Resort And Casino Case Study

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The Aria Resort and Casino is one of the newer resorts located on the Las Vegas Strip. It is a work that provides culture, hospitality and endless possibilities to Sin City. The addition of the Aria to the Strip changed the tone of Las Vegas Boulevard. To fully understand this work one must know who created the resort and why, who benefits from this resort, how this resort influences culture and the possibilities offered due to the creation of this resort. Having knowledge of these ideas allows one to fully understand how the Aria functions as a part of the legendary Las Vegas Strip. The Aria Resort and Casino was a joint venture between MGM International Corporation and Infinity World Development Corporation which started in 2007. There …show more content…

As time has gone on, the Aria has expanded it’s amenities and taken full advantage of the possibilities they provide. The Aria has 20 different restaurants providing guests with many different dining options. The average check of each restaurant varies allowing guests to spend as much or as little as they want. There is also a theater located on the property which once hosted a Cirque du Soleil show. The theater does not currently have a show, but the opportunity is there if the resort wants to take advantage of it in the future. The popular Hakkasan nightclub group opened a property in the Aria called Jewel nightclub. The nightclub hosts guest DJs and allows for people to eat, drink and experience the cliche vision of Las Vegas. The resort also provides a large fine art collection throughout the entire property. They offer complimentary walking tours around the property so guests (and anyone) can be aware of the art that surrounds them. An example of a piece of artwork the resort displays was created by American artist Jenny Holzer. Her piece of art is located in the valet exit in the front of the resort and is one of the first and last things guest see when they come and go from the resort. Finally, The Shops at Aria is a group of 12 shops located on the property. These shops offer a variety of different items which provides guests and non-guests with the opportunity to purchase items they could not purchase at home. All of these amenities were made possible due to the creation of the Aria. This shows that this 4,004 room, mega-resort allowed these new opportunities to arise and be

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