Children being influenced by these ads convince their parents to buy them these foods. Without exercise and a healthy lifestyle these ads marketing foods high in fat leads to childhood obesity. Childhood obesity is a major problem effecting the United States. This is alarming because once gained, it is very difficult to get rid of extra weight, and obesity is associated with an increased risk of diabetes, cardiovascular disease and cancer, and with a lower life expectancy. Children are now heavier than before and with more kids spending time in doors watching television they take in more ads.
children are bound to crave unhealthy foods. Especially since many advertisements are used to target children. Within the past few years larger portions of foods have amplified, the number of less healthy food advertisements have increased, and the parents poor eating habits have all contributed to childhood obesity. “Childhood obesity is a complex health issue. It occurs when a child is well above the normal or healthy weight for his
Obesity increases a person’s risk of numerous illnesses and death due to diabetes, stroke, coronary artery disease, hypertension, high cholesterol, and kidney and gallbladder disorders. Obesity also increases the risk of various types of cancer. Once a person reaches the level of being obese, it is far more difficult to reverse the condition as compared to someone who is simply overweight and needs to shed a few pounds. Many obesity patients suffer psychologically from stress, depression, and frustration. These mental side-effects contribute to the extreme difficulty of losing weight and especially if the person has been obese or extremely overweight from an early age.
The fast food advertisements, the lack of outdoor activities, and the decrease in parental controls all contribute to childhood obesity. Many of the food choices that these children make will leave long-term effects on their health and well-being. In conclusion all the health food options need to get out there in their advertisements so the children will see more of them rather than the fast food advertisements. There also needs to be more opportunities for the children to play outside and participate in outdoor activities. Again the parents also need to be more involved in their children’s lives, making sure their children and themselves are eating properly, enjoying the outdoors, playing outside and, getting a good amount of exercise.
There has been a long term concern that youth or children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that "greater familiarity with fast food advertising on television is associated with obesity in young people" (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only are they mainly targeting children but also they target low income families and helping cause obesity in their income groups, with their low prices and dollar menus these families are vulnerable to their advertisements.
In the world today there is a war going on over the rise of obesity among children. Obesity is a health concern that many children face in the world today. “Obesity in the U.S. is a financial burden that continues to rise and put a strain on the entire healthcare system. It also puts a burden on many parents. There are some things that are being done to address the issue.
When kids are in contact with advertising, they are being persuaded to eat unhealthy foods and the majority of them do not recognize it. For this reason, companies are using children as an important target to develop their economy. Also, while being influenced by advertising, many eating disorders such as childhood obesity has increased a lot around the world. Kids are being exposed to advertising a huge amount of their time per day, which gives food companies the opportunity to advertise and induce kids to consume unhealthy foods. For instance, companies
Fast-food restaurants use the marketing of toys to grab the attention of children and then attract their parent’s attention to take them to buy a meal with a toy. Santa Clara County in California has “voted to ban the practice of pairing toys with high-calorie meals targeted to children, while allowing toys to be paired with meals that meet certain nutritional guidelines” (McAlister and Cornwell 195). If the majority of the United States voted to pass a law like Santa Clara County then the obesity rate in children would decrease dramatically. Today, fast-food commercials are getting out of hand because they portray the food product to be healthy or display a positive message with a toy being a bonus. The largest fast food company in the world is McDonald’s and they use all types of marketing techniques to target children to buy their food.
children. Child obesity is at its highest in the United States. With fast food restaurants spreading, new food products being produced, and health rates hiking in children between ages of 3-13, children are at a higher risk of reaching obesity. Nutrients are very important for children to contain in their body due to the fact they are growing regularly. Without the specific vitamins and minerals needed in the body, lack of physical activity, and false parental guidance, children are in jeopardy of becoming overweight.
Consumers and health organizations have sought to acknowledge the accumulating problem of childhood obesity in the United States. This research will provide evidence that television advertisements influences food preferences, and is associated with the increased epidemic of obesity among children. I will be talking about food advertisement and its effects on children. Today food companies have make children their biggest targets. A food marketer is interested in youths as consumers because of their purchasing power and their influence over their spending habit.