Are malaysia travellers willing to pay more stay at green hotel?

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2.0 Literature Review
Nowadays, in the hotel industry has some of the exist trends of green management. The idea of eco-friendly-profit-friendly have been interesting and contributing to support by Shangri-la Hotel (Shangri-la, 2014). Green management can get what benefits and Malaysian travellers are willing to pay extra for green (Christy, 2014).

2.1 The concept of “Green” hotels.
According to Top Canadian Hotel’s (2014), “Green” hotels are defined as having environmental protection of the properties that takes initiative. It is very important that there are plans and practices to reduce the use of natural resources such as water, waste and energy; but not all “Green” hotels have the same practices. This depends on management and hotels regulations, their level of commitment and potential to make the decision. Some “Green” hotels will try their best to use as many methods as possible. These can include different recycling programs; for example, paper, aluminium, glass and plastic. Linen changing programs where the linen is changed less than once a day, unless guests request it. When rooms or area are not in use, the hotel can use motion sensors to save lighting energy in the hotel. Some of the “Green” hotels are trying to send a message out to let travellers know the way to be more eco-friendly and let them know hotels are doing their part to protect the earth. Heisterkamp mentioned that, backing up green claims is very important using, verification and metrics to ensure credibility. Third-party authentication of claims can help with this.
All “Green” hotels must get LEED (Leader in Energy & Environmental Design) certification for the running plan of the hotel and cost saving operations (LEED, 2014). LEED certification is to...

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...rement age of 60 years. [Online]
Available at: http://www.thestar.com.my/Business/Business-News/2013/07/12/Malaysia-GLCs-implement-new-minimum-retirement-age/
[Accessed 10 June 2014]. thestar, 2014. Malaysian travellers prefer eco-friendly hotels. [Online]
Available at: http://m.thestar.com.my/story.aspx?hl=Malaysian+travellers+prefer+ecofriendly+hotels&sec=travel&id={0F547F05-C397-495E-9614-E86B4EBEEF70}
[Accessed 13 May 2013].
UKESSAY, 2014. Shangri La Hotels Investment Holding Company Tourism Essay. [Online]
Available at: http://webcache.googleusercontent.com/search?q=cache:pOqA4KFLApAJ:www.ukessays.com/essays/tourism/shangri-la-hotels-investment-holding-company-tourism-essay.php+&cd=9&hl=en&ct=clnk&gl=my
[Accessed 4 June 2014].
Zeenat,Mariam, 2013. Green Approaches of Malaysian Green Hotels and Resorts. ASEAN Conference on Environment-Behaviour Studies, p. 2.

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