Applying Sustainable Entrepreneurship in Enactus International

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1. INTRODUCTION This teaching note will serve as complementary analysis of the case developed about Enactus Tilburg University, the branch of Enactus International operating in Tilburg area. Enactus International is an NGO with the main purpose of "enable progress through entrepreneurial actions" (Enactus.org), the organization was founded in 1975 in the United States with the name of SIFE (Students in free enterprise). The operating model adopted since the beginning is based on student volunteers from all around the world, every group, as long as part of an educational institution and formed at least by 4 people can become part of Enactus with a sort of franchising model (excluding obviously the royalties concept, considering the charity nature of the organization), once that the two above mentioned conditions are met a new Enactus cell is formed. Each subsidiary has total autonomy in organizing itself in teams and in undertaking projects on a local basis. Is in this way, through a group of 4 students that in 2007 Enactus Tilburg University was formed, from then till now its growth has been exponential both in terms of volunteers recruited and of donations received. The case study that we wrote about Enactus Tilburg University we talked about the organization, its internal processes concerning the projects and the industry context, finally we introduced the main challenges the organization faces at the moment, specifically how to manage the transition between teams and management when the student volunteers leave the organization at the end of their studies in Tilburg and how to ensure the firm's long term survival and financial sustainability. In this teaching note I'm going to use two theoretical concepts from our course read... ... middle of paper ... ...ticle is the co-evolution or the interaction between the two groups of firms, in the beginning sustainable start-ups introduce the innovation on the market often in cooperation with NGOs or charities, once that this transformation is kicked-off by bioneers or social bricoleurs they are usually quickly followed by some incumbents. Proceeding with the market transformation high-growth Davids emerge, they can usually combine product innovation of the early Davids and process innovation of Goliaths, while in the early stages Davids try not to grow too much in order to not rise attention of Goliaths on them, these high-grow Davids aim to growth and to gain market share. In the last stage of the transformation Goliaths eventually enter the mass-brand market with the innovation due to the competitive threat of high-growth Davids and the potential profit that they can get.

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