Apple to Target

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Industry Information (the industry your company participates in) What is the history of the industry from its inception to today? “Today's microcomputer, at a cost of perhaps $300, has more computing capacity than the first large electronic computer, the ENIAC. It is twenty times faster, has a larger memory, is thousands of times more reliable, consumes the power of a light bulb rather than that of a locomotive, occupies 1/30,000th the volume and costs 1/10,000 as much.” Library of Economics and Liberty website has a great article to show this. Technology is forever changing and growing. There are always new advancements to make everything better somehow and to make the newest product the top wanted item of the year. Each product, especially in Apple, seems to upgrade just about as quick as they sell. As soon as you by the newest iPhone, you suddenly hear rumors about the next new one coming to stores within the year. Either way industry has a large impact on a company and their products. A company should try to focus on one main industry as they are getting started, building customers, and market share. Once they achieve that target market share, then they can branch out into other industries to help bring in more profit and build up the market share. What is the size of the total industry in terms of sales? Is the industry growing? Secure copies of articles that discuss the growth of the industry and place them in the inside jacket of the binder. As of right now, Apple has massive sales. $156,508,000,000 and this industry continue to grow. With the new products coming out before Christmas, Apple will gain more sales and continue to grow. I have a few articles included to show the fluctuation in sales. When Apple shows off and ... ... middle of paper ... ...mputers). The only touchscreen products they carry are the iPod Nano, iPod Touch, iPhones, and iPads. Apple has very distinct products compared to their competitors. With the sleek and slim design of the iPhone, iPad, and iPods, Apple seems to be one-step ahead of its PC competitors. What advertising support, INCLUDE WEB LINKS, does your competitor offer its customers? How does it compare with yours? Get examples of the advertisements and television and radio commercials. http://www.youtube.com/watch?v=C5z0Ia5jDt4 What sales promotion programs does your competitor offer its customers? How do they compare with yours? The competition has many promotions and online deals, but many of the competitors’ products are also half if not even less than half the cost of a product from Apple. http://www.macworld.com/article/2062821/apple-by-the-numbers-mac-not-dead-yet.html

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