Apple vs. SamsungThe global consumer electronics industry is a multi-billion market that is continually expanding. It is expected to grow at an annual rate of 7% by 2015. Among the various electronic devices in the market, the fastest and highest-selling segments are those of the personal computers and smartphones. Among the various companies in the smartphones category, Apple Inc. and Samsung Electronics are the ones that dominate the market. Based on 2013 performances, "Apple took 56% of operating profits for feature phones and smartphones while Samsung tool 53% of industry profits" (Shaughnessy). This translates to $58.5 billion EBITDA for Apple and $41.8 billion for Samsung, wherein each is about twice what the other industry players made for the same period. These two giants are both selling the same types of products but using different platforms. Apple uses the iOS platform, which is proprietary, while Samsung employs the Android platform that is an open source system. Meaning, Apple relies on its own proprietary designs and systems to be able to stay profitable. Samsung uses ...
From 2007 to 2011, the iPhone, 3G and 4 helped Apple sustainably positioning them self in the smart phone market. By creating a strong brand name of not only provide the most powerful device with full of latest technology (iTunes, smartphone with cameras, Face time, tough screen, high definition screen, etc.) but also make their customer’s life easier and better. As Steve Jobs pointed out that “market share wasn’t everything”, by outsourcing manufacturing Apple design their manufacturing efficiency which lower their cost; by historically paid attention to research and development, Apple spent a lot of money on their R&D investment year after year, which made them have the ability to innovation from concept to market. They know what customer want and design base on that.
As stated before, Apple is a multi-billion dollar technology industry. The major competitors that Apple and its products is Microsoft and its Windows platform, as well as Google, and Samsung smartphones. All of these companies are in the top 10 global brands, according to Interbrand (2015). Comparing strengths of all companies, Apple has a solid financial support system and it is highly innovative because of the success of the products and the leadership of Steve Jobs, however what weakens Apple is the premium pricing of their products. Microsoft also has the solid financial support due to its leader, Bill Gates. Microsoft also has the dominance over the operating systems. Windows based applications are on almost all computers in the market
Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.
Apple is one of the leading brands of technological devices, which is headquartered in California. It invents and sells both hardware and software products. The well-known hardware products include iPhone the smartphone, iPad the tablet, Mac the computer, and iPod the media player; and the famous software includes iOS system, iTunes, Safari, and iCloud. There is no doubt that Apple has been paying loads of effort behind its succeed, and the factors will be investigate below.
The following is a case investigation of lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers between them according to German courts. In July 2011, Apple sued Samsung for patent infringement, namely through items including the Samsung Galaxy Tab 10.1. Apple claims that Samsung infringed its patents in the Galaxy line of smartphones and tablets, arguing that Samsung copied the design and esthetics of Apple's ios range of devices.
In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their products. Samsung has proven itself to the people in the past few years of being better than Apple especially when it came to smartphones and laptops.
Each company has the same types of devices consisting of phones, music devise, portable players (tablets and etc.) and now they both have smart watches? What a coincidence to say the least. Both company’s together make up about 50% percent of the market, so it would almost worry me if they didn’t have the same products because of how competitive they are. Statistically Samsung sells more because they have more to offer that is very important in our world today. The Galaxy is water resistant, has bigger screens and what is becoming more popular is mobile payments; Samsung claims stores connect more with Samsung Pay than they do with Apple Pay. (Reisinger) The IPhone is not water resistant, but the new Apple Watch Series 2 is. Samsung’s Galaxy screen range from 5.1 to 5.5, while Apple ranges from 4.7 to 5.5, hopefully Apple rethinks the 4.7 screen and makes it a little bigger for users who do not want to buy the plus. (Reisinger, Apple) Both Apple and Samsung have different forms of mobile payments, but more users have been reported using the Samsung because it is offered at more places. Samsung could be working with more companies to get their product out there more, but also some people could be worried about the threat of it altogether. The Apple IPhone ranges from 649$ to 849$ depending on the GB storage you’d like, while the Samsung Galaxy ranges from 672$ to
Over the years Samsung has been at the forefront of the tech industry So far Samsung has been one of the world 's largest manufacturer of AMOLEDs, with a 40 percent market share worldwide AMOLEDs are basically is a display technology in mobile devices and television. That is almost half of the market. Right now Samsung main product is the mobile phones. One of their biggest money maker is the Galaxy S series which many consider a big competitor of Apple 's iphone products. in July of 2010 It sold more than one million units within the first 45 days on sale in the United States. (The korea times 2010)
All in all, Apple is the smartphone that seems to be prospering in the smartphone industry even though android has more users. And apple has more advanced applications that come with the phone automatically while android gives its users the privilege of personalizing their smartphone how they want. But in the end it’s the user’s opinion on which smartphone they prefer.
Corporate social responsibility is more complex in the international arena due to mainly towards difference in legal and cultural environments. Bribery and corruption are key issues, along with concerns for human rights and environmental standards. Apple, Inc. has made an achievement of its social and ethical responsibilities against unethical conduct in its facilities domestically and globally as a practice towards healthier society. Apple Inc. was founded in 1977 by the late Steve Jobs and colleagues. Wholly-owned subsidiaries which design, manufacture, and market mobile communication and media devices in Cupertino, California.
Apple uses a app called the app store. This has thousands of apps that people can purchase. These are made and designed by people. The only thing with apple is that you can only purchase apps on the apps store. When people start talking about android there are many different phones and devices that a person can use. For instance someone can buy the galaxy s6. This phone runs on android 5.0! This is the latest software that has come out. Whenever you buy an android phone they use only android. These devices can run both systems. Android has there own app store that they use. Android is more complex. You can design android to the way you like it. People who want a device that you can customise use android. Android is more for the advanced phone geeks. Apple is more simpler for people to understand and use. The samsung galaxy s6 has a lot of cool features. There 's a camera With 5-megapixel front and 16-megapixel back cameras that can launch in just 0.7 seconds, capturing moments the moment they happen is as simple as point, click, snap. And thanks to an f1.9 aperture, even low light party shots will look as amazing as you remember(Galaxy S6). This phone is Protected by the very latest Gorilla
The major competitors of Apple are Dell and Samsung out of which Samsung is the
Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).
Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!
Maybe everyone has different answer for which is the best between Apple and Samsung. You cannot deny that Apple is leading the smartphone market and now Apple became the world most valuable brand in 2013 and still is. Apple brought the revelation, Apple created so many wonderful designs and products and now Apple products go into our daily life become a part of our life. It is important to be unique and irreplaceable, whoever can do that they can lead the