Apple Internal Scanning

803 Words2 Pages

Introduction Strategic internal factors represents the strengths and weaknesses within an organization and these factors with external factors are very critical in evaluating and building effective organizational strategy. In this report, four internal factors that are impacting Apple will be analyzed. Background Apple inc. is multinational company and one of the largest manufacturer for smart mobiles , personal computers and portable music players. The main products of Apples are iPhone , iPad, Mac , iPod and Apple TV. Apple also are building operating systems and applications related to their products including iOS OS X and iCloud. Apple also provides the platforms for sellings third-party applications and digital contents. These platforms are iTune Store, App Store , iBookStore and Mac App store. Apple is selling its products globally through its retails stores, online stores, telecommunication companies , wholesale and retailers. Apple is also selling its products and solutions targeting small and mid-sized business(SMB) and education sector. Internal factors affecting Apple In these reports, four major internal factors are identified that have impacted Apple performance for the last four years. These factors are listed below: Brand Financial position Research and development Radical innovation and incrementalism Brand Apple is maintaining its brand as the most valuable brand for three consecutive years in Forbes world's most valuable brands. The brand valued by Forbes at $104.3 billion. According to Forbes , Apple brand “is worth nearly twice as much as any other brand on the planet by our count" (Forbes , 2013). This valuation is based on huge sales for Apple products and revenue earned by Apple. In the period between 28... ... middle of paper ... ...ness.time.com/2013/10/04/two-years-after-steve-jobs-death-is-apple-a-different-company/ Lowensohn, J.(2013,October 30,).Apple's R&D up 32 percent in 2013, still dwarfed by rivals. cnet.com. Retrieved from http://news.cnet.com/8301-13579_3-57610073-37/apples-r-d-up-32-percent-in-2013-still-dwarfed-by-rivals/ CHASAN, E.(2013,October 1).Apple Now Holds 10% of All Corporate Cash: Moody’s. The Wall Street Journal. Retrieved from http://blogs.wsj.com/cfo/2013/10/01/apple-now-holds-10-of-all-corporate-cash-moodys/ Hum, R & Moreano, G.(2012,August 20).Apple Becomes Biggest Stock Ever. CNBC. Retrieved from http://www.cnbc.com/id/48725478 International Business Times(2013,November 7).Apple Inc. is World’s Most Valuable Brand Still: “Twice as any other brand on the planet by our count.” – Forbes. International Business Times. Retrieved from http://www.cnbc.com/id/48725478

Show More
Related

  • Linear Regression Analysis Apple

    1663 Words  | 4 Pages

    Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them

    Read More

  • Nike: Surrounding Consumers By 7 Advertisement Platforms

    1901 Words  | 4 Pages

    No wonder that some people don’t see Nike as a sportswear company, but as a marketing company. In the world’s most value brand ranking, Nike is at 33. No matter whether in sportswear or fashion clothing fields, no other brand is better than Nike.

    Read More

  • Apple Utilitarianism Essay

    1943 Words  | 4 Pages

    Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).

    Read More

  • Analyzing the Apple Brand

    1928 Words  | 4 Pages

    Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network

    Read More

  • Apple Swot Analysis Essay

    2761 Words  | 6 Pages

    Apple (from an interview with CEO Tim Cook): “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”

    Read More

  • Apple Brand Audit Analysis

    3224 Words  | 7 Pages

    Meticulously crafted image of Apple products as a unique and unrepeatable product contributed to the fact that it has become almost a cult object. In 2011, according to the rating of research agency Millward Brown, Apple TM has become the most expensive brand in the world, which has been estimated at 153.3 billion dollars.

    Read More

  • Apple's Organizational Change Management Plan

    735 Words  | 2 Pages

    Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation

    Read More

  • Apple Hr Strategy Analysis

    1145 Words  | 3 Pages

    Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world

    Read More

  • Swot Analysis Of Apple

    1165 Words  | 3 Pages

    Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.

    Read More

  • Business Analysis: Pepsico And Apple

    717 Words  | 2 Pages

    is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal

    Read More

  • Apple Inc. Financial Analysis Case Study

    3622 Words  | 8 Pages

    Tyrsina, R. (2013). [Graph illustration of Apple’s revenue from 2007 to 2010]. Apple and its

    Read More

  • Apple's History

    1144 Words  | 3 Pages

    In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...

    Read More

  • Managing Organizational Structure at Apple Inc

    1512 Words  | 4 Pages

    Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.

    Read More

  • Business Analysis: Apple - Value Proposition and Culture

    1039 Words  | 3 Pages

    Apple management must bridge the perceived innovation gap with some sort of product breakthrough. Otherwise, it is reasonable for the company to accept lower Street expectations built upon the premise that while the company remains an exceptional production, distribution and branded business, the days of unparalleled enterprising innovation and leadership may be ebbing.

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.

    Read More

More about Apple Internal Scanning

Open Document