Apple Innovation Essay

1473 Words6 Pages
Executive summary Innovation refers to changing, renewing or creating more effective processes or products. Unfortunately, innovation is conflated always with strategies, so understanding the differences between both concepts is necessary. While innovation is a messy business which creates novel solutions to important problems, strategy is a coherent and substantiated logic for making choices (Adegoke, 2006). In other words, strategy is achieving objectives and innovation is deal with discovery. Successful innovation in business should be an in-built part of business strategy and the strategic vision, where a person can create an environment and lead in innovative thinking and creative problem solving. For example, innovation in business would mean implementing new ideas, creating dynamic products or improving your existing services in order to be successful in marketplace. Moreover, innovation management refers to the management discipline of sufficient controlling the innovation process which occurs within the organization (Gray,2006). Normally, it’s applicable in developing product innovation. Therefore, it includes organized procedure that allows engineers, products, service designers and mangers to cooperate with each other with a common knowledge of the process involved and the goals to be achieved. Management of innovation focuses on how the firms will respond to an internal or external business opportunity and apply its creative efforts to introduce new processes products or novel ideas and it is related to development and research (Mariam and Fisher, 2008). Background: In 1976, apple was founded by Steven Jobs and Stephen Wozniak. Both of them have interested in electronic devices. Their partnership began when Woznia... ... middle of paper ... ...ctive also in different languages. Moreover, Apple builds a good relationship with its customers. Apple offers a workshop where customers can learn about their devices. Apple has enabled multinational to come up with a valid warranty program for their products. Apple services centers are distributed globally and they are equipped to carry out regular phone servicing, software updates and repair or exchange. With a transparent warrant policy that runs for a minimum one year, Apple has greatly unique relationship with its customers. Conclusion: Innovation management is a key competitive advantages gainer in the industry. Apple is recognized as innovative venture driven by strongest products’ talented employees and the best customers. Apple has $25 billion of cash safely in the bank with zero debt due to innovative products and business model and innovative services.

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