Apple Inc.: The Success Of Apple Inc.

Introduction
Apple Inc. has over the years grown to become one of the largest corporates in the globe. The company specializes in electronic devices and over the years its product range has expanded to include the iPhone, iPad, Apple watch, Macintosh computers as well as cloud services among other products. While most of its products have had some level of success in the market, the iPhone has by large experienced the most success. This is illustrated by the fact that the company has sold over a billion iPhones since the launch of the product in 2007. Consequently, Apple Inc. has become synonymous with the iPhone despite having a much wider range of products.
However, despite the success experienced by the company with regard to the iPhone,

He also diversified Apple’s product offerings by venturing into the development of laptops as well as music players (iPod). Following the success of the newly diversified products, Apple Inc changed its name from Apple Computer Inc. to Apple Inc. to illustrate its shift from being a majorly computer manufacturing company to being an all-rounded consumer electronics company. In 2007, the company launched the iPhone, which went on to become its most successful product to date. The iPhone is launched using the series format in which an improved version of a preceding iPhone is launched after some certain duration. The most current iPhone is the iPhone 8 being released in

Therefore, despite Apple having numerous products, its primary competitors will be evaluated primarily from the smartphone product point of view. Apple’s primary competitor is South Korea’s electronics company Samsung. The two have held the lion’s share of the global smartphone market for a long time. As of April 2017, Samsung had outsold Apple, which led to the former having a market share of 26.1% when compared to Apple’s 16.9% during the same period (Reisinger, 2017). The improved performance of Samsung was on the backdrop of the failed launch of the Samsung Galaxy Note 7, which had problems with its battery allowing Apple’s iPhone to temporarily take the top spot (Reisinger, 2017). While the two command the lion’s share of the market in the smartphone category, there are other upcoming electronics companies such as China’s Huawei and Oppo whose market shares have experienced exponential growth. Consequently, in the medium term, these middle-tier smartphone makers will pose as considerable competitors to Apple