Apple Inc: The Marketing Development Of The Apple Company

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Apple was originated from two friends, Steve Jobs and Steve Wozniak. Apple Incorporated is an American Multi National Corporation that designs, develops and sells electronics, software, and personal computers to their consumers. Once apple was released it was already a step ahead of most computers. The apple company offers a large variety of mobile devices, computers, and laptops such as the IPhones, Macs, I Pads, IPods, ITunes and more. Apple has been selected as a winner for marketing excellence for five consecutive years. Steve Jobs had effective and unique visions and insights on what people wanted with technology.
Steve Jobs saw what the future of technology was and he went for it. Apple looks at their products/technology then observe their competition’s products/technology to see their weak points and new opportunities for them to improve their product. Apple observes their competition to see what they are lacking and finds ways to be better. According to global brand rankings in 2012, Apples brand increased 129% from 33 billion in 2011 to 76 billion in 2012, increasing year by year.
Apple uses the four elements of the marketing mix called “The 4 P’s”, Product, Place, Price and Promotion. When Apple is producing their product they look for anything that might satisfy the want or need of the customer. They think about what is going to offer attention to the market. The IPhone is currently a very popular phone, offering music, apps, and camera space and even being able to video
Veronica Lugo chat with friends. Apple also has IPods, which supports their music system. This music system includes space where you can download music from ITunes, and it even has recording and camera options. Apple is located in many different parts...

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...ll loading ITunes onto computers before selling to the consumers.
Overall, Apple Incorporated has had many positive impacts to their company. Apple uses the four elements of the marketing mix called “The 4 P’s”, Product, Place, Price and Promotion. Where they carefully design and produce their product so that customers will be satisfied and want/need the product they’re offering. They then have the environment for customers to shop and not feel under pressure to buy anything, but to actually find what they are looking for. They then carefully price their product based on competition, discount and customers. They find the target market that they want to buy their product such as when they released the 5s and 5c to the high and low market. Last they use their aggressive advertising to get the overall attention that they need for their customers to buy the product.

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