Apple was originated from two friends, Steve Jobs and Steve Wozniak. Apple Incorporated is an American Multi National Corporation that designs, develops and sells electronics, software, and personal computers to their consumers. Once apple was released it was already a step ahead of most computers. The apple company offers a large variety of mobile devices, computers, and laptops such as the IPhones, Macs, I Pads, IPods, ITunes and more. Apple has been selected as a winner for marketing excellence for five consecutive years. Steve Jobs had effective and unique visions and insights on what people wanted with technology. Steve Jobs saw what the future of technology was and he went for it. Apple looks at their products/technology then observe their competition’s products/technology to see their weak points and new opportunities for them to improve their product. Apple observes their competition to see what they are lacking and finds ways to be better. According to global brand rankings in 2012, Apples brand increased 129% from 33 billion in 2011 to 76 billion in 2012, increasing year by year. Apple uses the four elements of the marketing mix called “The 4 P’s”, Product, Place, Price and Promotion. When Apple is producing their product they look for anything that might satisfy the want or need of the customer. They think about what is going to offer attention to the market. The IPhone is currently a very popular phone, offering music, apps, and camera space and even being able to video Veronica Lugo chat with friends. Apple also has IPods, which supports their music system. This music system includes space where you can download music from ITunes, and it even has recording and camera options. Apple is located in many different parts... ... middle of paper ... ...ll loading ITunes onto computers before selling to the consumers. Overall, Apple Incorporated has had many positive impacts to their company. Apple uses the four elements of the marketing mix called “The 4 P’s”, Product, Place, Price and Promotion. Where they carefully design and produce their product so that customers will be satisfied and want/need the product they’re offering. They then have the environment for customers to shop and not feel under pressure to buy anything, but to actually find what they are looking for. They then carefully price their product based on competition, discount and customers. They find the target market that they want to buy their product such as when they released the 5s and 5c to the high and low market. Last they use their aggressive advertising to get the overall attention that they need for their customers to buy the product.
From 1976 to 2003, Apple was defined majoring as a computer company. As the company was funded by Steve Jobs as the visionary and marketer, Steve Wozniak as the technical genius and Markkula Jr. as the businessman, the company set the mission of empowe...
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
Apple Inc. was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1st, 1976. Apple Inc. humble beginning took place in Steve Jobs’ garage where Jobs, Wozniak and Wayne produced the company’s first computer, the Apple I. It has a typewriter-like keyboard and was able to connect to a regular television. It was the archetype of modern computer which was developed under Jobs and Wozniak’s vision of making computer user friendly and small enough for people to have in their homes or offices. However, the Apple I was not taken seriously. It was not until the launching of the Apple II on April 1977 at the West Coast Computer Faire where Apple Computer revolutionized the computer industry. The Apple II was the first
Apple is known to be the world’s most valuable brand. Over the years, Apple has created new technology to help catch the eyes of many users. Apple has been one of the biggest competitor in the technology world. Here is Apple’s mission statement of the company:
Apple one of the best company in today century. Apple was started in 1976 by two handsome guys, Steve Job and Steve Wozniak. Job and Wozniak meet each other through a mutual friend they both knew. They had some much in common and one of those was the love for electronic. Wozniak use too designs computers before he meets jobs, so he was very advance when it comes to electronics and designing computer, it was Jobs intelligent and creative thinking made these two a perfect match. Job and Wozniak were both 21 of age when they started Apple computer. They started this little business in Jobs family garage. In order to make money to buy equipment Jobs and Wozniak had to both sacrifice something valuable so they can raise money. Job sold his Volkswagen bus. Wozniak sold his precious scientific calculator. Jobs and Wozniak made a big impact in the computer industry by adjusting the technology and making the machines a lot smaller, cheaper and usable to everyday consumers. Wozniak establishes a list of user friendly, personal computers, while Jobs was in charge of marketing, ...
Throughout Apple’s history, the company has experienced an enormous amount of growth in the computer industry with its implementation of the strengths, weaknesses, opportunities, and threats analysis. It all starts with Apple’s position in the market and how they upheld a competitive advantage against other competitors. Apple’s specific competitive advantage during “1976 to 1990” was based upon the ideals of having a “strong brand image, consistent innovation, and differentiation” (Yoffie). To begin, Steve Jobs provided Apple the building blocks to have a competitive advantage over other competitors. For differentiation and innovation, Apple focuses on products with superior quality, provides an outstanding customer service
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
Apple differentiates itself several ways. First, through the advanced products and technology that the brand offers. The company’s innovative products and ideas provides the consumer with a value proposition. For example, when the company developed the iPod and iPhone it thought ahead in creating apps and the iTunes music store to go along with the products. Furthermore, the company has established itself as a company that stands behind its products. Customer service is available not only online but Apple stores can be found around the globe. “Besides physical retail store satisfaction, four out of five consumers say Apple’s phone and online support is top notch,” (Inquisitr, 2015, para. 4). Apple utilizes traditional mainstream marketing communications such as television and print advertising. Remarkably the company does not actively use social media platforms as many of their competitors market. The simplicity of its marketing communications has not impeded its
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
Another major competitive advantage is their hardware design. It was exceptional, the aesthetics of their PC was getting a lot of attention from the vendors as well as the customers. Apple is known to have a culture for innovation and introduce new product often to stay ahead of its competitors. Also, if we look at the cell phone market, the implantation of the iPhone changed the entire industry and customers were impressed with the advance of technology even though it only offered a f...
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
Through ups and downs, the company has suffered within three decades giving an incentive to search ways to innovate to the next level. Steve Jobs and Steve Woziniak initially started up Apple Computer with one thing in mind, which was to bring forth a user-friendly computer device to the market. After many difficult situations and crisis, Apple today has come out with top of the line computers, phones, and other devices that have contributed to the society positively.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
has been marked for innovation and technology, it spends huge amount in research and development and focuses on introducing new innovative products, its differentiation strategy leads the way and helps in gaining competitive advantage. (Press Release of Apple)