Apple, Inc. Case Study

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Brief Overview of Apple Apple, Inc. was formed by Steven Jobs and Steven Wozniak in 1976 (Mrak-Blumberg, Renery & Bundgaard, 2006). Both had developed interest in electronics in their high school years, and upon graduation, found themselves working for major companies. Jobs worked for Atari, while Wozniak was employed by Hewlett-Packard. Wozniak designed the first Apple computer named Apple 1, which made its debut in 1976 but like most new products, was received with skepticism. However, 1977 that would prove a defining year in the success of the company with the launch of the Apple 11 computer, which impressed the audience at a local fair as the first personal computer to feature color graphics and plastic casing. Consequently, the company became incorporated on 3rd January, 1977, according to Reuters (2014). It designs and manufactures mobile communication devices, portable music devices, and personal computers, aside from selling a variety of software and third party digital applications. Its products and services include the Mac, iPhone, iPod, iPad, iTunes, Apple TV, OS X & iOS operating systems, iCloud, etc. (Reuters, 2014). Factors Impacting Supply and Demand of Apple The supply chain of Apple, Inc. is primarily influenced by the following factors; income levels of customers, customer preferences, market expectation and price. Perhaps, to begin with, it is worth noting that Apple’s products are especially expensive, and target high-end users. However, if this target market is likely to find a substitute for Apple’s products at a cheaper price, Apple will be forced to lower its prices too so as to retain its demand. An example is the introduction by Hewlett-Packard of a cheaper laptop targeting the same market audience as A... ... middle of paper ... ...e. Accessed on 12th June, 2014 from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/ Pettinger, T. (2013). Growth of the Global Tablet Market. Economics Help. Accessed on 12th June, 2014 from http://www.economicshelp.org/blog/9249/business/growth-global-tablet-market/ Reuters. (2014). Apple In. Profile. Reuters. Accessed on 12th June, 2014 from http://www.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O Warman, M. (2013). Apple: We can’t keep up with demand. The Telegraph. Accessed on 12th June, 2014 from http://www.telegraph.co.uk/technology/apple/9822856/Apple-We-cant-keep-up-with-demand.html Yarow, J. (2013). The Single Biggest Problem that Apple faces and Almost Nobody is Talking About It. Business Insider. Accessed on 12th June, 2014 from http://www.businessinsider.com/apple-biggest-problem-according-to-gruber-2013-3

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