Recent Titles in Corporations That Changed the World. In Apple Inc... Santa Barbara, CA: Greenwood. Retrieved from http://ebooks.abc-clio.com/reader.aspx?isbn=9780313362453&id=GR6244-4 • Lashinsky, A. (2012). Inside Apple: how America's most admired-and secretive-company really works.
As Apple began to churn out new technology that appealed to people’s innate desires to create and design, they became more and more successful. Towards the end of the 1970’s Apple had a full-scale production line and staff. Then in the last month of 1980 Apple launched a... ... middle of paper ... ...trieved from http://usatoday30.usatoday.com/tech/news/story/2012-03-28/cnbc-survey-apple-products-us-homes/53827254/1 Reed, B. (2013, April 22). The cost of iPhone quality control: $1.2B in faulty phones returned by Apple in 2013 alone.
Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive.
In 1981, building off the success of their previous computers, Jobs and his team started work on the Lisa computer, “which would redefine personal computing.” (apple-history.com) After only a short amount of time, he got kicked off of the Lisa team and took over the “Macintosh” project. It was also around this time that Jobs recruited former Pepsi-Cola president, John Sculley, to come help Apple mature as a company. Little did he know, that this man would cause his resignation from the company. “As the announcement of the Macintosh drew closer, Jobs went into hyperdrive. He worked hard to get devs to... ... middle of paper ... ...t in business settings over all android phones.
Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today. It all started in the garage of a twenty-something Steve Jobs. He and a friend put what little money they had together ($1300) to make the first computer for Apple, and thus Apple was born.
After leaving the company and then returning, Steve Jobs’ influence made Apple one of the top computer companies in the world. It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction.
The themes from The Steve Jobs Way are structured by Steve Job’s leadership towards it. In fact the firs... ... middle of paper ... ...e the Chairman of another company he founded, Migo Inc. It is amazing how a tiny little company became a corporate giant that changed the face of the Earth. It also shows us how a legendary CEO would think and perhaps, one would use Steve Job’s strategies to create the next Apple Computers Inc. I highly suggest this book to whoever wants adventure or even learn how to make a corporation.
References United States Securities and Exchange Commission. (September 28, 2013) Apple Inc. 10K form. Retained from http://files.shareholder.com/downloads/AAPL/1761120739x0x701402/a406ad58-6bde-4190-96a1-4cc2d0d67986/AAPL_FY13_10K_10.30.13.pdf Ng, William. (November 14, 2011). Steve Jobs’ Legacy: 360 Degree Engagement.
Since earnings were decreasing, Apple had to downsize its workforce. Sculley was among the employees who left the company. By 1994 Apple started licensing clones of its OS, hoping to attract software developers. In 1996 Apple realized Mac clones were stealing sales and hired Gilbert Amelio as CEO, formerly from National Semiconductor. In 1997 Apple purchased NeXT, but sales continued to decline.
After 2013, as companies fell 24% to $477.9 billion, but still is the world's biggest company. With the popularity of electronic products in recent years, as the electronic product technology content high, the fashion of the "apple" products particularly popular, when apple new products come out, can always lifts a "apple fever" in the world. As a high-tech product research and development, the production company, apple has many strong competitors in the whole world, such as Nokia, Samsung, IBM, DELL, and as a company that was established not long in the hands of the strong to return success to take off the circumference, this is inseparable with apple's products. Innovation as a source of enterprise survival and development, the company was established in the beginning of is to penetrate the idea to the enterprise culture; it is because this kind of thought, make apple's products is different. Apple in the publ... ... middle of paper ... ...bdivided market; In addition, apple into the television market, its own mapping service, App Store profits rising proportion, also shows the company to "integration" ecosystem in continuous efforts, it will be apple's future growth space.