In June of 1995, Apple had over one billion dollars worth of backorders, and did not have the materials to build them. On top of the current problems Apple was facing, Windows had released its latest version of its software, Window ‘95, which was too similar to the Mac and yet more simplistic. Pretty soon Spindler was asked to resign due to major losses the company faced when Apple had posted a loss of sixty-eight million dollars due to a misjudge of the market. Spindler was replaced by Gil Amelio, who was previously the president of the National Semiconductor. Through 1996 and part of 1997 Ameilo did his best to help Apple bring back is profit, but in the end his efforts were unsuccessful.
In 1978, the first personal computer called Apple II was invented by Wozniak was launched; in the same year, Apple became a public trade corporation by launched IPO. In 1980, Apple went public; it instantly created more millionaires than any other companies, meanwhile, Apple had announced three improved versions of the personal computer. However, the new entry, IBM became the strongest competitor in the personal computer market; it rose even quicker and more substantive than Apple. With the passion of designing and styling, the finest and unique appearance had applied to Macintosh, the new introduced personal computer in 1984. Jobs was proud of the unique industrial design and ease used Macintosh; however, Apple’s strongest competitor IBM PCs had advantage over Macintosh, with faster processor, incompatible software programs, and lower cost.
Also their customers that get very accustomed to their qualities and designs will pay more if it’s necessary. When mentioning weaknesses of Apple the first thing that comes to mind is that they are very much dependent on the service providers because their biggest pr... ... middle of paper ... ...elop upgrade their operating systems so Apple can compete with Samsung in sheer technological characteristics. Since passing of Steve Jobs, management team has not been doing a great job with coming up with unique ideas. This is something that needs to be addressed. As far as their funding needs, Apple is very financially stable and set and they don’t have funding needs that would require immediate attention.
He also realized that he could market the company's name and the computer's user-friendly look. In 1977 Wozniak added a keyboard, color monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCo's John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions.
Apple computer, Inc. is one of the largest tech companies in the world. The company was established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using this name for the first 30 years then removed the word “computer” on January 9, 2007. Apple has produced a lot of innovative products and has successfully become one of the top leaders in the field of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones and iPads.
Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010). The next decade brought the increase of Apple’s brand following and fame to the organization. In 1991, Apple’s PowerBook gave the concept of more portable computer that was a new idea in computers in general.
Apple computers is a company which shows the importance of leadership. Apple was founded in 1976 by Steven Jobs and a high school friend Steven Wozniak. After high school these two kept in touch and worked at other companies in silicon valley, Wozniak for Hewlett Packard and Jobs for Atari. In 1976 the apple 1 was introduced to the market with some success. The next product that was introduced became what we all know as the MAC.
Apple Leads the Pack in Brand Valuation If we look at the sales figures of Apple, we will find that it is slowly slipping from the commanding heights from where it used to capture the consumers’ imagination. Now, it seems that Apple is trying to sell the same product with different packaging. If we study the products of Apple, we find that after the death of Steve Jobs, Apple is struggling to bring out something revolutionary that will change the way we use technology. Apple has set the bar for itself so high that the consumers always expect something unique from this company. This lack of innovative products from the company in the last couple of years makes us wonder if Apple has reached its zenith.
Budget-conscious consumers, who have the greatest elasticity of demand, are not likely to purchase Apple goods at all since Apple often introduces features that render previous versions of goods obsolete. Thus, in general, Apple encounters relative, but not absolute, price inelasticity (Gillespie, 2013).
However, a large from with a strong financial capacity can entry the sector, also a firm with government(s) financial backings would be able to conquer this barrier. Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers.