Apple is one of the leading brands of technological devices, which is headquartered in California. It invents and sells both hardware and software products. The well-known hardware products include iPhone the smartphone, iPad the tablet, Mac the computer, and iPod the media player; and the famous software includes iOS system, iTunes, Safari, and iCloud. There is no doubt that Apple has been paying loads of effort behind its succeed, and the factors will be investigate below.
Firstly, Apple provides sound customer services. Even though Apple is making its products simple and easy to use in order to favour various types of users, it is still a challenge to get use to most of the function in a high-tech product. For instance, many of us own an
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Some experts in smartphones said iPhone are being less and less creative on designing the new phones, and no special features either. It have blamed on Steve Jobs passed away. If Apple need to keep its market leadership, it must have some change on both the hardware and software. First, there should be some breakthrough on their devices, the outlook of iPhone should imitate the market flow. For example, the screen of the iPhone should be bigger (even now iPhone 6/6s have bigger screen) and be ‘headphone-friendly’, other brand’s headphone can never be used on the iPhone, this is feature should be improve to let the customers feel new iPhone are much user-friendly than before to increase the sales and to keep its market share in a high …show more content…
Global market is giving pressure on China to stop maintaining a lower rate of production, especially what happened in Foxcon, a production factory in China, as the labours’ human right have been violated by the company and what worsen the supply chain is the Foxcon is the main producer of Apple products. Once the externalities between demand and supply are bigger and bigger and supply chain cannot solve the problem, Apple might not able to enjoy the cost advantages they used to experiences. To solve this problem, Apple should find a new place or an emerging factory (manufactories cities/countries) in order to keep its production cost low. According a major report from the McKinsey Global Institution presents a clear view of the next era of manufacturing the future, there are more than 10 cities in China, and 22 cities in United States was pointed out as an emerging role of manufacturing. (McKinsey & Company, 2012) Besides, Apple should come out and show their respect on the labours and the company have concerned the problem of environment to let customers feel the company aren’t the rude and
Apple Inc. headquartered in Cupertino, California was founded in 1976 by three men named Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. has a strong presence worldwide; the company currently has 478 Apple retail stores in 17 different countries. The company focuses primarily on designing, developing, and selling electronics, computer software, and online services. Some of the hardware products are; iPhone, Mac laptop, the Apple watch, and the iPad tablet. Apple Inc. has become one of the most important American companies due to its innovative skills. According to a Forbes article, “The Boston Consulting Group ranks Apple as the world’s most innovative company. Apple has topped BCG’s list of 50 companies every year since 2005.”(Adams,
Apple has been questioned by the United States Congress and the court of public opinion in regards to its growing horde of cash it keeps outside the United States. Apple insists that it has done nothing wrong and has not broken any laws, foreign or domestic. The cash in question comes from profits of operations outside the United States. Apple has pursued a plan to keep the offshore profits outside of the country in order to avoid the United States 39% corporate tax. The structure of companies Apple has created in Ireland have enabled the company to stockpile profits and pay little to no tax.
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
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Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world
Having poor working conditions impacts the society in such a way that workers are depressed and do not work in peace. Apple should look for ways in which their suppliers can offer working conditions that are humane. If the current suppliers do not improve their working conditions, then Apple should consider looking for other suppliers since the working conditions of their workers should be of most priority (Apple Inc. 2016). Moreover, having good working conditions will attract more qualified personnel into the company, thus increasing the quality of their products. However, the main problem in Apple making sure that their suppliers offer better working conditions is that Apple has no legal liability in any operation that happens in China factories since their ownership is by separate manufacturers. It, therefore, gives Apple the dilemma of choosing between what is correct morally and what is correct legally. It also represents situations that are unfortunate since an action of being socially responsible is not what is best for the running of the business as using cheap labour to minimise cost has led to Apple to achieve margins that are spectacular and profits on its products (Dhaliwal 2011, 59-100). Apple should keep in mind that the aim of business is not always based on making profits since long-term goals are
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple doesn't just sell functional benefits for today; it is selling the excitement of a product that would change the future. Apple’s advertising creates emotional triggers such as consumers’ desire to belong to a larger gro... ... middle of paper ... ... shed these devices with added features and improvements. However, they are still the same basic devices.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Perhaps Apple’s most innovative device of all would be the iPhone. In 2007, Apple released the first iPhone. The iPhone was a device that could be used for many different purposes. “It featured a touch-sensitive screen and combined a wireless phone, a music and video player, and mobile Internet and e-mail capabilities” (Alba). The iPhone was very useful for people. It was as if multiple devices had combined into one, small phone. The iPhone was a huge success that made Apple lots of money. Many people liked the iPhone because it was innovative and helpful in their