Apple Case Analysis

Since Apple’s inception in 1976 it has been and remains a major contender in the computer technology industry. The company, Apple, was formed, by Steven Wozniak and Steven Jobs, when they first introduced the personal computer, Apple I to Silicon Valley. (Textbook) Apple utilized a strategy of guarded technology for its product line that would only work with its other services. Apple’s decision to not allow other competitor’s access to its technology resulted in a steady decline of its revenue early on. In fact it wasn’t until Steven Jobs had attempted to oust the CEO in 1985, which resulted in his resignation, that Apple would truly come to understand the importance of the leadership ability of Job’s. Steven was hired back into Apple with

A strength of the company, that has remained throughout, is its ability to closely guard and protect its innovative developments regardless the multiple changes in its CEOs and board. Apple has also managed to develop high-quality electronic products and stay ahead of the curve with new technology, although credit to the trend setting was seen mostly when Steven Jobs was operating in some capacity at the company. In 2009 Stevens leadership ability turned the companies deficits into assets, which surprised even the most savvy financial

Secondly expanding sells to average consumers through the internet and phone offered a new previously untapped consumer base. Thirdly moving into other markets such as the personal media player industry, phone, and TV industry. Apple’s biggest market to date is from its iPhone, “Apple’s Internet-enabled multimedia cellular phone, was considered to be a key product in the future of the company’s product portfolio.” (Book) The iPhone and iPod allowed Apple to create other service industries such as, iTunes and the App Store to market to its consumer