Executive Summary Apple has been questioned by the United States Congress and the court of public opinion in regards to its growing horde of cash it keeps outside the United States. Apple insists that it has done nothing wrong and has not broken any laws, foreign or domestic. The cash in question comes from profits of operations outside the United States. Apple has pursued a plan to keep the offshore profits outside of the country in order to avoid the United States 39% corporate tax. The structure of companies Apple has created in Ireland have enabled the company to stockpile profits and pay little to no tax. Apple and many other multinational companies have been keeping profits made outside of the United States for years in an effort to reduce tax exposure. Apple has taken the scenario a step further by creating a company that has does not have a country of origin, and thereby doesn’t owe any country taxes. Other multinational corporations have taken notice, and have begun to emulate Apple. The corporate tax rate in the United States has involuntarily been the driving force behind corporations developing offshore tax avoidance schemes. The question arises whether …show more content…
Apple pays about $6 billion annually in federal taxes on these sales. Congress has no authority over sales outside of the United States. This is where one has to question the United States antiquated corporate tax system, which was created long before it was common for United States corporations to have such global operations. It does not seem reasonable to expect a company to bring the money back to the United States just to be taxed at 39%, just because it is the right thing to do. If the tax code was written in a way that allowed foreign profits to be repatriated at a single digit percentage rate, I believe more companies would prefer to have their money in the United States. This is not going to happen at the current 39%
Apple Inc. headquartered in Cupertino, California was founded in 1976 by three men named Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. has a strong presence worldwide; the company currently has 478 Apple retail stores in 17 different countries. The company focuses primarily on designing, developing, and selling electronics, computer software, and online services. Some of the hardware products are; iPhone, Mac laptop, the Apple watch, and the iPad tablet. Apple Inc. has become one of the most important American companies due to its innovative skills. According to a Forbes article, “The Boston Consulting Group ranks Apple as the world’s most innovative company. Apple has topped BCG’s list of 50 companies every year since 2005.”(Adams,
Have you ever realized how much communication has changed over the last decade? Well, you can thank Apple for that. Apple products and software’s are changing the way we communicate and connect with the world. Apple has grown a great deal over the past 10 years and their stocks have even gone up around 3000% in the last decade.
Apple has to stay on its toes and adapt, though they make a good percentage of their money in the US, they do sell to other countries to maximize their profits. If they are not paying attention to certain countries and their laws it could cause them to lose money. Like I mentioned before the 2 year warranty law in Europe will actually cost them to lose some money from their total revenue (Haslam).
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
It is expected for such a company to feel obligated to deliver upon the American dream. The publicity of such comments does not only affect a company’s reputation but also financial performance. Apple have a role in ensuring that America as a nation grows, itself having been molded by the country’s economic muscle and enabling environment for business. The point in this is that, although the company is obliged to make better products, America is one of her best markets and it has an obligation to its market.
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
Society and the mass media are heavily influenced by popular culture, and vice versa. People see and use popular culture as a way of distracting themselves from reality. Many of us place all our importance and focus on material items; people often times worry about the face of their image in the digital world, which incidentally impacts them in the actual world. Living in the current age of technology shows the significance of how much people rely on technology to get distracted from reality. iPhones, iPads, and other smart technology devices are seen everywhere you go. How does a company such as Apple spread and grow into popular culture? Steve Jobs, cofounder of Apple, exclaimed early in his career, in 1993, that, “Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…That’s what matters to me” (Isaacson). Because of that mentality, he was able to fill today’s society with iDevices and “Apple culture.” Apple culture is essentially ones world controlled by Apple. It roots back to how Apple does business, which impacts us, the consumers; this is why you see many people walking around with iPhones, iPods, iPads, etc. Apple is able to control the society’s “wants” of technology (Jobs). Their technology has specific features that take communication, sharing, and business to another level. Apple, without a doubt, has a strong influence on popular culture.
This paper focuses on Apple Inc.’s cult-like following, Apple stores as a marketing strategy, and the company’s ability to maintain its current level of success in product innovation and customer loyalty moving forward. It is a well-known fact that Apple has developed a following of loyal customers that has often been referred to as cult-like and Apple customers have been referred to as iSheep (a term coined to describe the herds of blind followers). According to research conducted by simonlycontracts.co.uk, only 28% of the 2,275 Apple customers surveyed purchased their iPhone because it “seemed to be the best phone at the time of switching” (Kelly, 2014, para. 11). This leads one to question how if only 28% perceived the iPhone to be the
Apple Computer is a technology and consumer electronics company based in Palo Alto, California that was founded on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In terms of revenue, Apple is the second largest technology company worldwide. Amongst other accolades Apple was named the most valuable brand in 2013 and the most admired brand in 2008. Apple thrives by making all of their products work seamlessly together and providing top notch customer support that is notably almost completely based in America and Canada.
Apple Inc. is a MNC, supplying its products to various countries, ensuring that people all over the world will be able to purchase their products easily.
...and didn’t credit those deserving of it. “We have always been shameless about stealing great ideas” remarked Steve Jobs. Apple always came off as the dominator of the technology world, but in the recent years they are falling down. In order to get back on top, Apple needs to create a product so revolutionary that even their competitors would be stunned. Apple seemed to be an “undisputed king” but after the death of Steve Jobs, Apple seemed to come in second after their competitors. Another problem Apple has to pay closer attention to the treatment to their employees in their factories all over the world because these laws are not only in violation of local laws, but national laws as well and could cause a lot of problems for the company As Apple gets bigger they experience problems with employee treatment, keeping up with expectations and their success over seas.
The MacBook Pro is, to most, the world’s most innovative and efficient laptop, with over 4 million sales in 2013 alone. Steve Jobs created the line of Macintosh computers, originally in 1984 in Cupertino, California, which is currently the location of Apple’s headquarters today. Although the design of the MacBook Pro was created and initially manufactured in California, the assembly of the laptop now takes place in China due to the fact that the company is able to earn a greater profit from the cheap labour as opposed to that in the U.S. Apple receives the final products from a manufacturing plant owned by Foxconn, a company that specializes in the assembly of electronics that are mainly shipped to Northern America, whose headquarters are located in Longhua, Shenzhen, China. Shenzhen is recognized as one of China’s most economically sound cities because it is the hub of industrial factories and the location of many company’s headquarters. Foxconn is notorious for scandals involving unsuitable environments for their factory workers, but have since claimed that they have resolved the issues. Although there are still a fair amount of reports from Foxconn’s factory workers concern working conditions, Apple assures customers that there are continual reliable audits of the manufacturing plants.
Through ups and downs, the company has suffered within three decades giving an incentive to search ways to innovate to the next level. Steve Jobs and Steve Woziniak initially started up Apple Computer with one thing in mind, which was to bring forth a user-friendly computer device to the market. After many difficult situations and crisis, Apple today has come out with top of the line computers, phones, and other devices that have contributed to the society positively.
The value-added taxes have been increasing in Europe and are as high as 22% (Czinkota & Ronkainen, 2011). A multi-national organization exploits their taxes in other countries to evade those taxes. Another challenge for a company to globalize is that building products in those countries might put a technological risk and it might be copied by others.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.