Apple Aerogels Case Study

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Aspen Aerogels faces two primary questions towards the end of 2001: whom to approach in their fundraising efforts and how much of an investment they should seek. It would make the most sense for Aspen Aerogels to seek additional funds from Rockport Capital. As Rockport Capital has already provided Aspen Aerogels with $4MM in May 2001, most likely they would be willing to invest additional funds due to a desire to continue growing the company. If Aspen Aerogels were unable to secure additional funding and were to fail, Rockport Capital would lose everything they’ve already invested in the company. Also, Rockport may want to increase their investment to establish additional control such as securing board seats, rights of first refusal, liquidation preference, etc., and to prevent becoming diluted, assuming their initial Shareholders' Rights Agreement didn't already contain these protective provisions.
To consider from an alternate perspective, Rockport Capital may not want to invest additional funds for various reasons. If Rockport Capital views Aspen Aerogels as a likely failure, they will not want to continue throwing their cash into what may ultimately be a completely unprofitable venture. Furthermore, Rockport Capital already has a relatively substantial amount of control over the company. From Exhibit 3, it is likely that Rockport received preferred stock in exchange for its initial $4MM investment, and therefore controls at least 13.75% of Aspen Aerogels and possibly more, assuming there are no additional VC investors. If Rockport’s Shareholders’ Rights Agreement contains an antidilution provision, it would be able to maintain its ownership percentage without investing additional capital, and therefore wouldn't necessarily be...

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...ce market, housing market, fire protection, technical insulation, etc., making it so that there are a large number of potential buyers out there waiting for the products. As long as Aspen can establish a clear marketing and sales strategy and build up good business alliances with large organizations in their potential markets, sales growth will definitely increase. Additionally, the barrier to enter the aerogels field is high. Aspen has already filed the patent protection for its production process and still continue R&D to reduce the manufacturing costs. The filed patent will ensure Aspen has a temporary advantage in this field. The strong background of the management team helps reduce the risk of Aspen Aerogels, as Lee, the CTO of Aspen, has been one of very few leaders with expertise in this area and has been putting efforts in aerogels research for a long time.

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