Apple Advertising Strategy Analysis

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Apple is a transnational American corporation that is specializing in the design and development of personal electronic devices, software and personal computers. Some of the most notable product developed by Apple includes Macintosh computers, IPod, IPhone and iPad. Some of the most poplular software developed by Apple include Mac OS X, iTunes, iLife etc. Company was founded on April 1, 1976 in Cupertino, California. Initially it was named as Apple Computer, Inc. However, thirty years later, on the January 9 2007, the word “Computer” was removed from the company’s name due to the fact that the Apple entered the new market of personal electronic devices in addition to its traditional orientation on personal computer market. With assistance…show more content…
Two guys representing Mac and PC standing against the white background and talking about basic product features and computer related topics. No mention of the price, professional voice actors, no drama, and even no information on how to buy a Mac. However, technically this is one the best examples of clarity and simplicity in the market. It is aims to make a single and one point only: “Macs are superior in every way”. In these examples we can trace evolution of Apple’s advertising strategy. Promoting very loudly and effectively 30 years ago and gradually running into simpler, clearer but yet effective commercials that promote same idea of Mac’s superiority over the PC. The strategy of “simple as it gets” advertising, applies to all current Apple products advertised not only on TV but also through billboards and magazine ads. In fact all Apple products stick to to this rule of simplicity and intuitiveness making them accessible not only to tech-savvy customers, but also to kids and…show more content…
In the past 8 years since the release of first iPhone, Apple has not came up with any drastically, creative idea. All they were doing is increasing the size of the phone, the processor speed and camera resolution, otherwise concept remained the same. Is there a possibility that Apple experiencing innovation decline? Should they rely on same marketing and advertising methods? In addition Apple’s stock has been showing its worst performance in six years. It appears that company has reached its mature stage and is in desperate need of changes to avoid the decline. They need to go through the rebirth process like the company did in 1998 with iMac and in 2007 with
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