Apparel Industry Analysis

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Textiles and Apparel Industry plays a pivotal role in the Indian Economy. It constitutes 14% of total industrial production of the country and it is the second largest employer after agriculture in India (Olsen, 2008). It is one of the leading segments of the Indian economy and the largest source of foreign exchange earnings for India. This industry accounts for 4 percent of the Gross Domestic Product (GDP), 20 percent of industrial output, and slightly more than 30 percent of export earnings. The Textile and Apparel industry employs about 38 million people, making it the largest source of industrial employment in India. India's share in the global trade is only 2.5 percent, whereas its main competitors Hong Kong, South Korea, Taiwan and China…show more content…
In recent years; the readymade garment sector has witnessed vertical growth. It accounted for nearly Rs. 20,000 crore which shows a growth rate of 20 % .The biggest group of the readymade garments includes the age group of 16-35, which is very brand conscious and gives main concern to high quality branded readymade garments. This sector only covers the 21% of the readymade garment industry. Apparel manufacturing industry has various product ranges. To produce such a variety of categories of products trained work force is required; rather this trained work force runs the whole apparel manufacturing industry from the stage one to the final dispatch. These employees are the most important role players and the essential strategic resource to the organization achievement (Srivastava & Chatterji,…show more content…
Today, not only is the garment export business in India growing, but also passion in the minds of the foreign buyers toward Indian garments is at a high. India produces more than hundred garment product categories and is progressively more careful as a major supplier of high quality fashion apparel (Tait, 2001). Indian companies have a major marketplace contribute to in clothing and house wares made of hand woven, embroidered or embellished fabrics. Traditional Indian apparel has also gained approval in major international markets. Importers, who manufacture and source from India, communicate their satisfaction with the Indian manufactures which they cannot find in China or in any other country (Williamson, 2005). Geographically, men's garments are mainly produced in western and southern India while production of ladies garments predominates in Northern India. Eastern part of India specializes in children garments. Fibre-wise, 80% of the production is of cotton garments, 15% of synthetic/mixed garments and the rest of silk and wool garments. The industry manufactures over a 100 different types of garments for men, women and children. These include overcoats/raincoats, suits, ensembles, jackets, dresses, skirts, trousers, shirts, blouses, inner garments, T-shirts, jerseys/pullovers, baby’s garments as well as garnish like
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