“Anywhere You Dare';
When I first saw the Candies fragrance ad, I immediately had a perception of its entire meaning. It is interesting to see how the advertisers for this particular advertisement try to pull people in and buy their product. This ad is an example of the sexual influence on our society s marketing strategies. We tend to deny that sexual influence has become a mainstream market in our society but if you look through an every day magazine you begin to notice how extreme it really is.
In the Candies advertisement that I chose, a model looking in to a cabinet in a bathroom. She stands wearing a black bra and bottom. Inside the cabinet are three full shelves of condoms. I noticed that there are a variety of colors and brands. In the center of the cabinet are two bottles of the fragrances. There is a light shining on them to make the product stand out in the entire advertisement. The expression on her face almost seems like an evil smirk.
As I flipped through a magazine, this advertisement immediately caught my attention. My first belief of the marketer’s intentions was to give an idea that “if you wear their product, you can be with whomever you wish, anywhere you dare, and however many partners you desire.'; Of course, this was ridiculous to me, but it definitely caught my attention. It seems as if the condoms signify multiple partners. The fragrance is the “center of attention'; in the entire ad and you will be to if you us the product.
I asked a few people what it seemed like the advertisement meant and most of them had similar opinions to mine. The whole idea of a “sexy girl'; standing in front of three full shelves of condoms is pretty self-explanatory. What is interesting about this is that there are so many ways to advertise a fragrance, but marketers tend to use sexual concepts in the advertisements for fragrances.
Using any type of sexual influence for an advertisement for teenagers can bring up some controversy. Many parents would believe that the ad is promoting teenagers to have sex, and therefore would not allow their daughters to purchase the product. Why is it that almost every ad that targets teenagers, seems to be about sex? I think it is because sexuality is a new thing to them and it always grabs their attention.
The ad is not just a picture or a word that says, “this is the best, buy this.” It is actually made up of different types of evidence. One type of evidence of this is the visual details of the ad itself, minus the product. The first thing people would notice is that the whole ad is in black and white, except for the product. Using this style of advertisement is very creative because it makes the gift stand out ten times more than if the entirety of the ad was in color. It was wintertime, most likely around Christmas, because there is a door in the background that has a Christmas bow on it. The ad was also placed in the November issue of Glamour. The product consists of multiple bath and body lotions, body wash, shower gel, and bath sponges in the gift box. They are all on display together in a very well-presented fashion. The bright colors are very eye-catching. There is also a little picture frame in the box that has a picture of the two girls in the ad in it. This puts a very strong emotional grasp on the reader because it may make them recall their friends.
They want to show a “sparkling version” of the product and that implicates that, “if you buy the one, you are on the way to realizing the other” (26). So the portrayal of gender is essential in advertisement when it is trying to catch the viewer’s attention, since gender norms can be considered as a form of silent language in the society. Simply put, it can be said that gender roles are “a language which needs no complex translation by the viewer, just transmission through the image” (Capener 3) and therefore it is important for the advertiser to utilize the imagined gender roles within the advertisement
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth. Her lips are all dolled up with lipstick and her lips are parted in a seductive manner.
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
So you’ve decided to become natural, and have even gotten your little one in on the journey. You started out incredibly excited. You watched vlogs, scoured the Internet for inspiration, and set up a weekly routine for your child’s hair. But then…reality sets in. You become overwhelmed by the amount of work it takes to upkeep natural hair, and yes, it does take work. Or perhaps, your child’s hair isn’t growing as fast as you had hoped. Now frustration has set it. And guess what? It’s completely normal.
When I first walked in the class, I knew nothing about Indigenous knowledge. But now, I could think what they think, I could see what they see, and I could feel what they feel.
A strategic leader multitasks. He learns, he plans, he innovates, he motivates, he does everything, he “walks the talk” and, through all these, he creates and transforms all the time. And since the aim of all strategy is to link aims, ways and means, the goals of his leadership are to clearly defined :
Sex sells a common phrase which turns out to be very truthful and also the title of Rodger Streitmatter's book, Sex Sells! The Medias Journey from Repression to Obsession. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability which is their main purpose of advertising. In other words the main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers. The pioneering of bringing prurience to advertising was Calvin Klein, starting with women's jeans going then to men's underwear and ending up with perfume for both sexes at the end. Perfume advertising is a large contributor to sex appeal. In both ads for Opium and Dolce & Gabbana perfumes advertisers use sexual seduction and influence to sell their product. They use sex appeal to grab our attention and play with our fears and desires and they manipulate us by fulfilling our erotic fantasies and dreams.
On the other hand we have the explanation of strategic leadership: Strategic leadership is the process of using well considered tactics to interconnect a vision for a group or one of its parts. Strategic leadership typically manages, motivates and persuades staff to share that same vision, and can be an important tool for implementing change or creating organizational structure within a
The advert is a monolog consisting of a male model who is physically built and toned. This symbolizes a successful man who is keen on taking care of his body. It also signifies a strong man who is appealing to the ladies. The first question he asks is if women want their men to have the sort of body he has. This statement portrays confidence and a high self-esteem. The ad passes on the message that men who use this fragrance need to be confident in how their look.
In 1848, Karl Marx and Friedrich Engels pamphlet titled The Communist Manifesto displaying their opinions on economics and socialism for the public’s enjoyment. Little did they know their ideas would still be influential today.
If asked what strategic planning is one could interpret it as simply a road map that can guide the organization in the right direction. It is very unlikely that an organization would know which direction to take without a sense of direction. Managers are faced every day with decisions that have a major impact on the direction the organization must take, therefore, strategic planning can play an important role in guiding managers in the right direction. In other words strategic planning is a tool that management can use to give them a sense of direction that will guide them in doing a better job and to ensure that all the members of the organization are working toward the same goals
The IK embedded in the stories reveal how such knowledge is instrumental in ushering in and mitigating ecological catastrophe (Woollett, 2007). Cajete (2000) observes that “ultimately, the goal of Indigenous education is to perpetuate a way of life through the generations and through time. The purpose of all education is to instruct the next generation about what is valued and important to a society” (p. 184). In Canada, Native schools have begun to emerge where Native people (of particular tribal groups) conduct education for children in their own languages and develop a curriculum which is based on reclaiming traditional knowledges and worldviews, for example, the importance of land and environment and what land and environment means to Aboriginal
...With the Scent to Bed advertisement, French Connection is able to do just that. From this, it is easy to conclude that sex sells and has the most influential effect in teen generations. Additionally, the use of the color white for the text accentuates the advertisement’s naughty image. The models themselves are dressed in a more revealing way, and look a specific way to draw in the young readers. Even the way the models are positioned in relaxed positioned in the photograph reveals hidden and subtle meaning to the advertisement leaving the interpretation of the ad for the reader. In that sense, the allure of sex and of an attractive member of the opposite sex allows the Scent to Bed advertisement to capture the interest of the reader and motivate them to run to the mall, buy a bottle of FCUK Him or FCUK her, and ultimately go home and get “scent” or sent to bed.