Small Market Orientation

796 Words2 Pages

INTRODUCTION Didonet, Simmons, Diaz-Villavicencio & Palmer (2012), provide an examination of how environmental uncertainty and small market business orientation are correlated. They argue that an organization is able to develop a Market orientation because of the need for gathering all the necessary and useful information from the market such that the intelligence obtained is used in responding to and meeting the needs of customers. Market orientation is described as the response that a firm has in regards to the environmental factors in which it operates in. Bharati and Chaudhury (2006) concur that small entrepreneurial firms are a vital part of the economy of various countries. An applicable theory for this research study suitable for small businesses Market orientation to uncertainty is by H. Igor Ansoff. Ansoff’s theory is based on the simple guideline that a small firm must find a balance between its aggressiveness of strategies and responsiveness to its abilities so as to realize maximum return on investment. Planning should be carried out by …show more content…

These strong hypotheses provide a breakdown of the various aspects in this article that examine the degree of the various associations by determining whether they are negative or positive. The research participants were obtained from a sample of small grocery retailers who were members of the Chamber of Commerce of Belo Horizonte which is the capital of Minas Gerais in Brazil. This was an appropriate population to study because the Chamber of Commerce database contained 418 supermarkets that qualified as small and medium sized businesses. The variables used in the study comprised of Market orientation, market dynamism and technological

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