The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Some companies use the social media as the pillar of their marketing communication. As the information disseminates through the social media, companies use the social media to regulate the information. Social media deliver the power for the companies to interact with their clients or with their potential clients to build relationships and increase the loyalty (Smith, Katherine Taken; Blazovich, Janell L; Smith, L. Murphy 2015). The choice of social media for a firm should meet specific needs to fulfill their marketing mix. As Weinberg and Pehlivan (2011) underlined there is a variety of two particular dimensions which categorize the social media.
It is believed that even if Internet users that are searching the web via a search en... ... middle of paper ... ...s. Analytics are tools that analyze and compare customer activity in order to make business decisions and increase sales. Analytics tools can report the number of conversions, the keywords that brought conversions, the sites that sent converting traffic, or numerous other explanations for conversions (Ramos and Cota 2009). Analytics allows researchers to determine how visitors got to the site, where they went within site, and other useful information. Analytics uses data for actionable business decisions. By seeing what visitors are doing on their website, companies can manage the visitors experience and create brand awareness for their products and/or services (Ramos and Cota 2009).
(2015). The effect of advertising awareness on brand equity in social media. International Journal of e-Education, e-Business, e-Management and e-Learning, 5(2), 73-84. The author argues the importance for business to build brand equity by increasing brand awareness and improving brand image on social media. This study focus on how to create brand equity when businesses are using social media and explore the challenges to increase brand awareness and brand image on social media networks.
By identifying the predominant search queries that are polled by search engines. SEO tends to exploit these search queries and identify these key terms within the website itself. Part of the internal structure of a website is comprised of Meta keywords. These Meta keywords reflect the specific queries that people are using to find what they need on the Internet. This is an evolving algorithm where both the search engines and the website itself want to capture the needs of the consumer.
This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media. Current State Wells Fargo has developed an advanced social media strategy that is handled by the Social Media group within the Marketing Department of Wells Fargo (Wells Fargo Bank, 2014). As of 2014 this team is handling eight blogs, four Twitter accounts, two Facebook pages, two LinkedIn pages and a YouTube channel (Gustke, 2014).
• When a PR agency is planning online initiatives or campaigns for its clients, social media monitoring becomes crucial at varied stages – market research, measuring the overall sentiment that the target audience has for the business, competition analysis etc. • Conventional PR used to be and continue to be dependent on media scanning. By making use of social listening, media scanning can be done within few minutes. It helps a PR agency to undertake and facilitate evaluation in regard to deciding the success achieved after engaging with the journalist and media mentions bagged. • It has been observed that social media monitoring helps to evaluate PR campaigns based on essential metrics - sentiment, location, topic etc- that plays a key role in deciding the future course of action and tactics to be adopted.
It is now more active than ever. The research point out the basic understanding of marketing, why it is popular, and when it become an important aspect of marketing. Erragcha and Romdhane used a chart to classify the social media marketing. To the extent, they give the brief explanation about the tools that can be used for each type of social media. They focus on the effects as well as the social media marketing can be useful tools for
With the ever changing face of the business world, it is vital for companies to comprehend and use social media in order to intensify its brand recognition. The motive of this essay is to comprehensively assess whether social media marketing is significant to businesses. The first portion of the essay introduces the reader to social media marketing. The second part discusses the changes in social media marketing over the decade. The third fragment discusses the benefits of social media marketing on businesses.
The article describes how and why the internet raised the bar for companies, who strategically desire to achieve and exceed competitive advantage. Business Research Purpose The research analyzed the importance of the internet as a marketing tool in the U.S., Europe and Asia to determine (1) what factors inherent in the internet result in marketing success, (2) how the potentialities of the internet as a marketing tool affects efficiency and impacts business, (3) establishment of a "theoretical set of reference for the accounting of the results achieved with internet presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para. 2), and (4) enhance current knowledge regarding the "types of company activities that use the internet as a fundamental component of the business" (Tiago, Couto, Natario & Braga, 2007, Abstract headnote section, para. 1). The Business Problem under Investigation The business problems include (1) "understanding...the changes" occurring "on managerial and marketing practices...under an organizational pers... ... middle of paper ... ... Couto, J., Natario, M., Braga, A.