Implementation of the "Best" Solution
After reviewing all the data, Anna Regnante’s best solution is to reinvent the brand of RBS. The product is in the maturity stage but can be rebranded through large advertising banners on social media, website ads, and online interactive promotional games. New appealing packaging, catch phrase and/or jingle can draw new attention from potential and old customers. It will give room for the company to increase RBS’s price by 10% without being discerning to customers. This new innovative marketing strategies will cut promotional cost and increase profits. To implement the rebranding, an overhaul of consumer and trade promotions are needed to increase and sustain profits.
Implementing Consumer Promotion
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Since it has been noted in Table A of the case study that RBS is not seeing nearly enough advertising and merchandising support from its trade promotions, the company should remove the current 2 free cases incentive for minimum purchases and the performance incentives should be monitored more closely and verified. If wholesales are not holding their end of the bargain of advertising support, they should not be allowed to take advantage of the trade incentives. With the reinvention of the product, the company will need wholesalers help to promote the product. As stated by one of RBS’s grocery chain procurement managers, “RBS is something most customers will buy and if I can promote it with a price discount or trade ad, then my store benefits from increased traffic and I’m happy” (Beckham & Quelch, 2008). Meaning retailers are benefiting while RBS is not but trade promotion is suppose be a win-win marketing technique intended to increase demand for products in retail stores based on special pricing, display promotion, and/or demonstrations (All Business, …show more content…
Every so often, a brand becomes irrelevant when its use becomes complacent, competition rises, and/or the targeted consumer becomes too mature. According to Marc Gob, co-founder, chairman and chief executive officer of Desgrippes Gob, “The mature brands lose the younger generation. The younger generation gravitates towards brands that are culturally relevant to them” (Lockwood, 2007). RBS should join other successful rebranding companies such as Old Spice and J.Crew, by using social media and catch phases to reach a younger targeted
Problem-solution organization Problem-solution organization refers to the process of identifying a problem, analyzing it, coming up with a variety of possible viable solutions and finally choosing the best. Many organizations use either two or three organizational approach in problem solution organization. In two organizational format a problem as well as respective solution is outlined. In three organizational formats the problem, available solutions and the ideal solution are outlined. The problem-solution
line. For this reason, Target must choose and implement at least one of these recommendations. For all practical purposes it is likely that Target will implement more than one of these solutions, but we have assessed that the RFID tag solution is the most aggressive approach and offers the best long-term solution for this problem. Despite the lack of universal standards for chip makers, readers, and IT support systems, the technology associated with RFID is improving every year, and as more and more
important to medically manage those persons individually with medical algorithms. The paper will cover this information as well as how to implement the solutions and the costs associated with the implementation as well as discuss the benefits to the organization as well as offer theoretical and practical reflections for implementing the best solution offered. High Dollar Radiology The conversation around the rising costs of health care continues to be a high priority topic of discussion from consumer
and lateness, the best solution should address the employees’ needs and make them have the zeal to regularly attend to their workplaces. One of the possible solutions is the development of a rewarding scheme. Giving rewards to employees who regularly come to work on time can give positive results. Rewarding employees will make them feel appreciated and will send a signal of disapproving employees with poor marks. This can include bonuses, holidays or awards. Another possible solution is conducting a
As a successor to the VERIFIER system, CONFIG was a good technology that was implemented horribly. Some of the main problems that plagued implementation of CONFIG were lack of employee training, poor interface design, and hardware inaccessibility. With the addition of a lack of motivation from employees who had disincentives to aggregate the system, this resulted in less usage and application across the board. Instead of assuming CONFIG as a “Turkey” or an “Edsel,” we must look at the organizational
decision process in depth, the measurement of success must be established. Nutt used two broad measures to determine the success of decisions made. First, was the decision implemented fully. Second, was the decision still effective two years after implementation. Based on these measures, only half of the decisions in the study were considered successful. Nutt concluded that much time and money was therefore wasted on these unsuccessful decisions. So during what part of the decision making process did
ideas from generic benchmarking techniques, and implement a viable set of solutions. Our learning team realized that proper analysis, and framing the problem correctly, is the basis for the model. Without an initial proper analysis of the problem, implementation for an effective working solution is impossible. We found the initial step of the model most effective when we identified the facts without trying to reach a solution within a group atmosphere. Due to the different perspectives of various
Dealing with Wicked problems Finding solutions A problem can be defined as subject of concern between what is desired and what an actual situation is there, which makes it difficult to achieve a desired goal, purpose. A solution of a problem is an act performed in order to reduce the effects of the current situation and which gives direction to accomplish the goal or objective. Planning is a way to respond to the changes occurring in the environment around a person systematically. Planning
Section F: Implementation Plan Setting and Access Implementing CPOE is challenging and requires significant planning to do it right. The methods and the efficient equipment that required for implementation of the e-prescription system need a comprehensive coverage of the organizational setting in a hospital. There is a need to get a sign-off from all the possible stakeholders of the system such as prescribers, doctors, physicians, pharmacy, some potential patients, imaging center, transaction hub
Feasibility of an ERP integration within the “to-be” An ERP system is a tool with a goal of improving the company 's competitiveness within a variable global market. An ERP system gives the organization a robust software solution that can deliver immediate, useful results. Automatic accounting, integration of external systems, higher security, better operational efficiency, improved visibility, and have access to real-time information are some of the reasons for implementing an ERP system.
effectively manage the relationship with vendors, customers and employees who help in creating value. Managing relationships could be a challenging process if there is no visibility and transparency on the terms on which the relationship was built. Even the best framed contracts are of little use if nobody is familiar with them. Several large global conglomerates have realized the importance of creating transparency and accessibility of contracts to all internal stake holders. Globalization has opened up lot
Keda’s SAP Implementation Case Study In order to retain its leadership position and continuing growing in the ceramics machinery industry, Keda refocused itself using a five year computerization plan, including the implementation of an Enterprise Resource Planning (ERP) system. Embarking on an ERP initiative was the correct issue for the organization to focus on considering the positive outcomes resulting from implementing SAP’s system. Keda could not afford not to implement an ERP system if it
specific target and goals in the best possible way. As have been recognized, projects are dynamic and hide lot of risk and a more manageable way of delivering them was needed. The project life cycle is the series of these phases pass from the beginning of a project until it's closure (PMBOK, 2013, p.38). Each of the phases has a specific time and has also a beginning and an end. The standard project has usually four different stages: Initiating, Planning, Implementation and Closure. The project phases
competitive in the global market” (Hadaya &Pellerin, 2008). The text analyzes business process reengineering as a business process solution for efficiently improving information systems within the context of ERP implementations. The authors suggest that “BPR is one of the best methods for determining the need to move to an ERP system and set the high level goals and project implementation scope” (Motiwalla & Thompson, 2011). In order to fully analyze business process reengineering we must analyze the concept
just 2% of organizations completely accomplished their expected results and 74% of organizations conceded that they were not making anticipated growth. The extensive implementation of lean manufacturing and the resulting poor results has provoked much research into comprehension of the source for the lean manufacturing implementation