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an essay on propaganda
an essay on propaganda
an essay on propaganda
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To take control, leaders use false information to persuade the others into doing what they want. This is called using propaganda. Propaganda was used to effectively rule the other animals in Animal Farm. The Pigs manipulated the uneducated. As did Napoleon used this to his advantage. There was use of fear by violence. They inflicted fear by using hypothetical situations to get the other animals to do as told. The leaders in Animal Farm show numerous types of propaganda to effectively take control of all the other animals. In Animal Farm, the leaders were manipulating the animals and taking advantage of the fact that they were uneducated . The pigs were given larger amounts of food, and lived in better conditions than …show more content…
In this chapter, Napoleon, right after Snowball finished speaking for the Windmill project. " Uttered a high pitched whimper…and nine enormous dogs wearing brass-studded collars came bounding into the barn”. The dogs created fear in all of the animals and made it very easy for Napoleon to ascend to the position of the leader of Animal Farm. The dogs’ fear also prevented rebellion against Napoleon or any questioning of his authority. Another use of fear is shown when Squealer explains to everyone that Napoleon had restarted the Windmill project. Here the three dogs growled threateningly so no animal could question any further. One of the most prominent and gory examples of fear is in chapter 7 when Napoleon ordered his dogs to slaughter the four pigs that were at times rebellious toward him. Then a series of bloody trails followed. Many others were slain until “there was a pile of corpses lying Napoleon’s feet and the air was heavy with the smell of blood”. This filled the rest of the animals on the farm with more fear and terror than ever before. This effectively controlled them because everyone knew that the punishment of disobedience to Napoleon would simply result in …show more content…
The constantly used phrase “Surely, comrades, you do not want Jones back?” is a use of fear in the book to effectively control the animals. For whenever they were presented with the fact that Jones can indeed come back, they would just accept whatever the idea. In addition to the use of fear through jones coming back, they also turned Snowball into a fear weapon. Napoleon convinced the animals that snowball was against them and animalism from the start. It was said that snowball was the cause for everything that went wrong. Napoleon said he snuck on the farm at night. This caused them to hate snowball and fear him coming back to the farm just as they do Jones. So, this use of fear was used directly to throw rules upon the animals, prevent an uprising and to make sure that everything effectively went according to the wish of the
George Orwell uses power corrupts as a theme for Animal Farm. Orwell defines “power corrupts” as a distortion of ideals and practices to legitimize the power of a particular group or person. Orwell uses the pigs, and specifically Napoleon, to show how power is gained and then corrupted. “By the time he (Snowball) had finished speaking, there was no doubt as to which way the vote would go… Napoleon stood up… uttered a high-pitched whimper… and nine enormous dogs wearing brass-studded collars came bounding into the barn.” (52,53) George Orwell’s message that power corrupts is shown through pigs rise to power, Napoleon’s takeover, and Napoleon’s dictatorship.
So it would be reasonable for the animals not to stand up and say something to their “great” leader. An example of how Napoleon scares the animals into doing what he wants is by having the big dogs around him all the time. Those dogs were trained by Napoleon to be his guard dogs and whenever any animals did something wrong, the dogs would kill them alive in front of everyone. There was one occasion where some animals confessed to doing wrong and got their heads ripped off in front of everyone. Instead of the animals telling Napoleon that his behavior is wrong, the animals blame themselves for not working hard enough and due to this, their comrades have been killed. They blame themselves because they are afraid that if they blame Napoleon, then the same thing will happen to them as their past friends. Also once the pigs assume leadership, Fear is then used by the propaganda master Squealer when he stresses to the animals that they have to struggle in order to avoid Jones' return. Squealer uses the fear of Jones as sort of the ending to all arguments if any animal voices their discontent about life under the pigs. Orwell demonstrates that political regimes often use tools such as playing on fear as a way to consolidate their own power and ensure that there will not be any questioning of their ways. This is very much shown through the
The first reference of fear is seen when Napoleon and Squealer use their supremacy to create an edict that no one can go against their wishes. In Chapter 5, Napoleon “uttered a high pitched whimper…and nine enormous dogs wearing brass-studded collars came bouncing into the barn” (Orwell 35). The viciousness of the dogs creates fear in all the animals, rendering them too scared to speak; which makes it very easy for Napoleon to get his way and become the sole leader of Animal Farm. Following this incident, the dogs become a symbol of fear and death to the animals. Another stark and disturbing example of the fear tactics use is in chapter 7, when Napoleon’s dogs kill four pigs that question Napoleon’s authority. Even more animals are forced to confess and as a result, three hens, a goose, and three sheep are slaughtered. Napoleon continues killing animals until “there was a pile of corpses lying at his feet and air was heavy with the smell of blood” (Orwell 57). Fear is instilled in all of the animals and they are now even more terrified than ever because their own race is being killed. Their feelings of fear are
The uneducated are often unaware of how people take advantage of them when under the power of a leader using propaganda. Propaganda is an opinionated advertisement used to control and appeal to people's judgement and emotions, and gets them to do what they want (Stults). Not all persuasion is propaganda, and not all propaganda is bad (Stults). George Orwell writes Animal Farm as an allegorical fable associated with Lenin’s lead over the revolution that established the Communist control of Russia. After the animals of Animal Farm are successful with the Rebellion against Jones, they to lose sight of how the pigs are slowly influencing them. Like the use of propaganda in Russia, the pigs on Animal Farm are able to manipulate the other animals using simplicity and repetition, distortion and bad logic, and fear.
Propaganda is used to make people think or believe something that might actually not be true. It is when information of a biased or misleading nature is used to promote or publicize a particular political cause or point of view (dictionary). In the book Animal Farm, by George Orwell, the animals revolt against the human farm owner and take over with the leaders of the higher class animals, the pigs. Orwell wrote Animal Farm to represent and symbolize Russia and the Soviet Union under Communist Party rule. The pigs are extremely similar to Joseph Stalin and his success with manipulating taking on the roll of a leader to his people. Just as Stalin did in Russia, through their use of propaganda, the pigs gain power by manipulating the lower level animals through their use of simplicity and repetition, lying, and gaining trust.
I believe that the most effective propaganda technique used in animal farm is glittering generalities. The reason for this is that they use certain words and phrases to get the animals to do what they want them to do. This is shown in the story when the animals discovered that the pigs were taking the milk and mixing it in with their mash. Squealer tells the animals in response, “It is for your sake that we drink that milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back” (52). This is an example of glittering generalities because Squealer uses phrases like your sake, and failed our duty. These words stir the emotions of the animals, and the pigs don’t have to go into specifics or use
The history of the human race follows a plot detailing the struggles and triumphs of various individuals with the concepts of power and control. In George Orwell’s novel, Animal Farm, these elaborate concepts are further explored through various characters such as the shire boar, Napoleon. Napoleon’s ability to exercise control over the animals derives from his capability to indoctrinate them with his partial ideologies. Napoleon then further clasps his power by his avail of expert power throughout the novel. Finally, the excessive and abusive use of coercive power, secures Napoleon’s control over the animals. In George Orwell’s Animal Farm Napoleon assumes the reins of power over the animals and controls them by means of physiological manipulations.
Manipulation was a strong outcome of the animals being uneducated. The pigs had all the power when it
By first using propaganda to persuade the animals that Snowball was an enemy, Napoleon’s rise to power began. Snowball was Napoleon’s only real threat to assuming leadership. In the story, the two pigs always disagreed with each other. The other animals were divided equally in supporting either Snowball or Napoleon. By spreading the rumor that Snowball was a traitor, Napoleon was able to drive Snowball from the farm and become the leader of Animal Farm with no one to oppose him. Napoleon, with the help of Squealer, turned all the animals against Snowball. Squealer, who was a masterful manipulator, played an important part in convincing the animals that Snowball was an enemy. Naming Snowball as a “traitor”, Squealer played on the animals’ fear of humans and told them that Snowball had been a spy for the humans. The animals believed Squealer and thought that Snowball was only trouble on the farm. They later suspected that S...
Napoleon would use fear to stop any arguments or dissent. Napoleon introduces his dogs by having them attack Snowball, and then, “He was running as only a pig can run, but the dogs were close on his heels. Suddenly he slipped and it seemed certain that they had him (Orwell, pg 35). Napoleons dogs would get rid of Snowball even when the words in propaganda could not effectively do so. Since this is the first incident the other animals do not know how to react to this situation. Snowball was only capable of running. The use of dogs created fear in all of the animals and made it very easy for Napoleon to ascend to the position of the leader of Animal Farm. Napoleon appeared to change countenance, and sharply ordered Boxer to let the dog go, whereat Boxer lifted his hoof, and the dog slunk away, bruised and howling” () Despite the dogs effectively use fear against the animals it didn’t always work as planned. This is why Napoleon had to get rid of Boxer. Napoleon uses the dogs’ violence to threaten the other animals as well as Boxers fate. Napoleon was a master of using fear to his advantage, and through this fear the other animals followed
First of all, Napoleon and the pigs used propaganda to tell lies the animals would
Snowball and Napoleon held a great deal of contrast between the way they each ruled over “Animal Farm/Manor Farm.” The only thing he did lack, was the ability of pursuasion to the other animals. Snowball had all the right ideas, all to better the whole farm. Napoleon, on the other hand, had a knack for stealing other animals’ ideas, then telling the rest it was his and getting credit for it. His ideas only seemed to benefit the pigs and not the animals. It was this, that led to the crumbling of the farm. Napoleons obsession with becoming the ruler is what got Snowball nearly killed by the dogs...in a plot made by Napoleon. Which then produced a whole new rebellion not of the animals to the humans, but of the animals to the pigs. So for these reasons, Snowball showed better qualities for leadership than Napoleon because he wasn’t selfish and thought about the future of “Animal Farm.” First, the dominated farm animals viewed Napoleon and Snowball differently at different times throughout the book. The way the animals reacted to each leader brought upon new problems of the farm. The animals respected Snowball, and believed that his teachings were all true and had a good cause. Although Snowball and Napoleon had superior qualities leadership, it was clearly Snowball who had the better qualities for running a farm. Under Snowballs’ rule, the animals were generally content with what was going on and were all for it if it was to better the farm. It was obvious that Napoleon had the better half of getting his own way on the farm. However, the animals had some problems with Napoleon but they didn’t know haw to express their feelings and show him that they didn’t like the way he ran things. It was the animals’ ignorance that helped keep Napoleon in rule for as long as it was. The responses were so different between the animals that it must have been a drastic change between Snowball and Napoleon.
Another thing that Animal Farm and modern society have in common is that the powerless people are subject to propaganda. In Animal Farm, Squealer and Napoleon used propaganda by telling the animals that Snowball was a traitor, thus convincing them that he was a criminal. They threatened that if Napoleon wasn’t in leadership, Jones may come back. This happens in our society during election period. The opposing parties all warn the public of the consequences of voting the other party into power.
First of all, Napoleon is a huge Berkshire boar and he clearly is the most powerful of all the animals. He was able to take complete leadership of the farm because he secretly trained the dogs to attack Snowball. George Orwell writes, “ ‘Never mind the milk, comrades!’ cried Napoleon, placing himself in front of the buckets. ‘That will be attended to, the harvest is more important’ (817). Napoleon is quite demanding none of the animal’s even question his authority because they know that he has more control than any other animal. Throughout the novel Orwell has many quotes that describe Napoleon as a leader, “ ‘long live Comrade Napoleon’ ” (846). All the animals on the farm (no matter what Napoleon did to them) would treat him as a powerful leader and whatever he said they would do. Often Orwell stirs up controversy about the rebellion, “ ‘forward in the name of the rebellion. ‘Long live Animal farm!’ ‘Long live Comrade Napoleon!’ ‘Napoleon is always right.’ Those were his very last words, comrades’ ” (849). Squealer’s letting everyone know that no matter what happens to Animal Farm, just remember that Napoleon was an outstanding leader most of the time. Napoleon was an outstanding leader and contributor to Animal Farm without his power the farm would have collapsed earlier.
Control is used in animal farm to keep the animals away from disobeying. Napoleon took over the farm by controlling the animals he made Snowball be chased out by “nine enormous dogs.”(43) Napoleon made the dogs chase Snowball out because he had different points of view than Napoleon, and Napoleon wanted to control the animals with his ideas.