Andy Warhol Pop Culture Analysis

troduction/ Background: The 1960s was a decade overloaded with signifiant life changing events. From Martin Luther King Jr. to the Vietnam War, the reign of Muhammad Ali and the Beatles reaching to the assassination of John F. Kennedy and the moon landing. The result of these history changing events: a new culture emerging at the beginning of the Vietnam war in the early 60s. A radical movement would start to take off called Popular Culture. First witnessed after the Industrial revolution when amusement and entertainment got more and more appealing to society, the 60s was an era when everything changed and nothing would be the same again. Pop Culture was the result of Mass media, also known as the media boom, which introduced “cultural

In an interview the artist proposed that the “great [thing] about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest” (Andy Warhol). With his artwork he reached out to millions. The best example of consumerism is the painting 100 Cans in 1962 seen on the left hand side. Even though the painting is by far not as famous as the Marilyn Monroe prints, it played a major role for Campbell soup sales. According to the Albright- Knox Art Gallery, Warhol designed a can that would be more attractive to the Pop Culture . By using different design elements he invited the user or buyer into purchasing the Campbell soup over other soup products. Through the use of elements such as space and and value, the painting appears to be a 3D image. Bright colors catch the consumers/ observer eyes and invites one into the image. The top part of the cans show texture and the different colors on the can itself create balance. Lines make up the shape of a cylinder and the fact that items shapes and colors come up repetitively, displays repetition. All in all, Andy Warhol 's artwork show great composition, which led to his success in the art and advertising