Andy Warhol And Modern Advertising By Andy Warhol
analytical Essay
878 words
America had gone through a depression and a world war; Warhol had lived through this and saw the changes of development and manufacture. During the war production changed to mass production, and when the war was over they related this technique to modern advertising. What Warhol did was take this change in production and turned it into art.
Warhol used silkscreen technique (the Use of silkscreen technique was originally used for commercial printing process) on Marilyn Diptych, which creates commercial and impersonal process. Andy Warhol would transfer an existing image- Marilyn (from mass media) directly on to the silk-screen and print it on to the canvas. From, Warhol was able to achieve a process, which involved minimal interference of the artist’s hand. Warhol’s work forced the public to re-examine their everyday surroundings and made a point about ‘loss of identity’ in an industrial society- the exposure of the private lives of celebrity figures.
He wanted the viewer to see up rise of American mass media and the huge impact it had to American people.
The technique of repeating the images allowed Andy to created more mechanically detached images, which gave sense of equalness and made loss of ‘Marilyn’s’ individuality.
The repeated images- ‘Marilyn’ would become bland which showed his ideas on society.
“I want to be a MACHINE” Andy (http://www.theartstory.org/artist-warhol-andy.htm) wanted to be perfect rather than creating his own art. Moreover, the repetition of the image evokes Marilyn’s widespread presence in the media.
Celebrity-Marilyn holds a powerful influence over the public and wanted to show the real life tragedies portrayed by media. Tales of her marriage, drug dependency and having the title of ‘sex symbol...
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...ting process from painting. His use of media of silkscreen was produced by stencil, which was used for other artist for printmaking. This was usually printed by hand, but since Warhol used photography of celebrity icon; Marilyn Monroe, he could put the screen photographically. Therefore he could produce this artwork mechanically. Warhol had to make at least 23 silkscreen prints of Marilyn Monroe. He kept the printing of the silkscreen on his canvas and continuously assorted his images by the amount of paint added through the screen. The right hand side of the artwork, Warhol formed the technique of blotching and blurring the images. He also, gave a contrast of the right hand side of the colourful panel on the left hand side. This gave an idea of Marilyn’s fame has ended and the repetition of the same images gave an effect of highlighting the influence of Celebrity.
In this essay, the author
- Analyzes how andy warhol's 'marilyn diptych' was constructed in the four months following marilyn monroe’s untimely suicide in august of 1962.
- Explains that marilyn diptych was produced by silkscreen, using a thin white coat of off-commercial paint and numbers of the same image.
- Explains how warhol explored the world of silkscreen printing by using stencils, which were used for other artists for printmaking.
- Analyzes how andy warhol used silkscreen technique on marilyn diptych, which created commercial and impersonal process. the technique of repeating the images allowed andy to create more mechanically detached images.
- Analyzes how andy wanted to be perfect rather than creating his own art. the repetition of the image evokes marilyn's widespread presence in the media.
Related
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- Andy Warholopinion essayWarhol was one of the top graphic designers and highest paid in the 1950's for his work. He worked for most of the top fashion magazines and was recognized as having an artsy style that s...
In this essay, the author
- Describes andy warhol's crazy, quirky, unconventional style of producing works of art from normal, everyday subjects ranging from inanimate, normally unnoticed objects to pop culture celebrity icons.
- Describes how they were drawn to andy warhol's art when they saw a poster in the mall and hung it in their bedroom.
- Opines that warhol's work immortalizes pop culture icons. his use of repetition and same image makes for a timeless retro futuristic feel that they look for not only in art works but also in their own home/furniture designs.
- Analyzes how warhol exploits mass media and commercial products by over-glamorizing them. his duplicating the same image over and over again signifies the redundancy corporate america uses to persuade us to crave certain products or celebrities.
- Opines that andy warhol's marilyn is one of their favorite pieces. the repetition in the work gives them a startling look into the fame and misfortune of some of the world’s largest icons
- Analyzes how warhol's thirty-two soup cans depicts sameness (though with different labels): same brand, same size, and same paint surface.
- Opines that they admire warhol's boldness in making movies that are about nothing. he started producing and directing when he bought his first 16 mm movie camera in 1963.
- Describes andy warhol as one of the most enigmatic figures in american art. his work became the definitive expression of a culture obsessed with images.
- Explains andy warhol's impact on american "pop"ular culture and the pop art movement began in the 1950s when he enjoyed great success as a commercial artist.
- Narrates how andy created his first serial work with 32 small campbell's soup cans, while warhol experimented with silk screening images onto painted canvas in 1962.
- Explains that andy warhol was one of the first artists to understand the importance of mass media by isolating, monumentalizing, and using a projector to put them on canvas.
- Explains how andy warhol influenced the music scene. he designed several album covers for the velvet underground and the rolling stones' sticky fingers album cover.
- Explains that warhol had a prolific television influence in the 1980's. he produced music videos for the cars, ric ocasek, miguel bose, walter steding, and curiosity killed the cat.
- Opines that warhol's unique approach to nothingness and obscure observations of everyday life may have influenced hollywood today.
- Explains that the popular phrase "in the future everybody will be world famous for fifteen minutes" refers to people who do something of questionable distinction or are involved in a minor scandal.
- Opines that warhol's creative juices were not driven by any pain that he may have encountered in childhood or later in life.
- Opines that andy warhol's motivation is not derived from pains because he had a fairly normal childhood and was not abandoned, molested, beaten, or left for dead by his mother or father.
1220 wordsRead More - Pop Art And Andy Warholexplanatory essayPop art is an experimental art which surfaced in Great Britain in the early 1950’s. One of the major art movements of the twentieth century, it came into its own in the United States in the late 1950’s. This art form incorporated photographs in ways that had not been utilized before. It utilized mass-culture imagery and iconography, in contrast to the traditional tendencies of fine art. Pop art is considered to be one of the last modern art movements and served as a precursor to postmodern art. The art form is characterized by themes and techniques derived from mass culture, including advertising and comic books. Perhaps one of the most famous Pop artists, is Andy Warhol.
In this essay, the author
- Describes pop art as an experimental art form which surfaced in great britain in the early 1950's. it utilized mass-culture imagery and iconography, in contrast to fine art.
- Describes andy warhol as an american pop artist who was born on august 6, 1928, in pittsburgh, pennsylvania. he attended the carnegie institute of technology, where he studied commercial art.
- Explains that the american pop art movement introduced us to a time when mass-produced commercial imagery, like coca-cola brand, was converted into art.
- Explains that america started the tradition where the richest consumers buy essentially the same things as the poorest.
- Describes how campbell's soup cans was first exhibited in 1962 in new york. each canvas was hand-painted, and he reproduced the same image on each one, only varying on the label for each can.
- Explains that warhol created works in many different media, including silkscreen. when he began experimenting with screen printing in the 1960s, the medium was not widely-used.
- Describes how warhol founded his studio "the factory" in the 1960s and used the help of the "warhol superstars" to mass-produce his silkscreens.
- Analyzes how warhol utilized photography to produce his silkscreens. he had a large collection of photographs of "the factory" visitors and his friends. artistic photography has been greatly influenced by the artist's photographic approach to painting combined with his snapshot method of taking pictures.
- Explains that marilyn monroe was one of warhol's favorite subjects for his silkscreens. marilyn diptych was completed just after she committed suicide in 1962.
- Explains that warhol's untimely death occurred in manhattan in february 1987. he suffered complications from what appeared to be a routine gallbladder surgery.
982 wordsRead More - How Did Andy Warhol Influence Pop Artanalytical essayIn 1960, Andy Warhol, originally Andrew Warhola, was ignored by many trending artists of the century. He was often overlooked and seen as an eccentric artist. Andy did not care to interpret his work; alternatively, he was more attentive to his own personal image. Andy once said that “publicity is like eating peanuts, once you start you can’t stop.” He wanted to create works of everyday objects, so they could be recognized by anyone. When Warhol painted Campbell's soup cans, he had reached a breakthrough. Following his work, the advancement of Pop Art promptly approached. Andy Warhol was an emerging artist in the beginning of the Pop Art Movement, which he led to become an importance to society and art history.
In this essay, the author
- Explains that andy warhol was ignored by many trending artists of the century. he was more attentive to his own personal image.
- Explains that andy warhol was born in 1928 in pittsburgh, pennsylvania, and contracted chorea, a rare and sometimes fatal disease of the nervous system that left him bedridden for several months. his father, ondrej, recognized andy's artistic abilities and put him through college.
- Explains that andy warhol's work with i. miller & sons gained him local notoriety and earned him several awards. he was obsessed with the life of fame and hosted parties in east side manhattan.
- Analyzes how warhol's fascination with celebrities and popular portrait style allowed him to collaborate with many big names.
- Analyzes how andy warhol changed the way pop art was regarded through his unique style and painting of popular items and people.
- Analyzes warhol's influence on advertising, pop art, and art as a whole. he didn't hide his sexual preference, but embraced it, which helped him grow as an artist.
- Explains that andy warhol suffered from numerous health issues, eventually leading to his death on february 20, 1987, at the age of 58.
- Describes how andy warhol changed the way pop art was and is looked at and created in his time period. his ever changing style and focus led to his success as an artist.
1195 wordsRead More - Andy Warhol's Influence On Pop Cultureanalytical essayThe modern artist, Andy Warhol, is one of the most well known pop artists of the 1960’s. Warhol purposely strayed away from the very emotional painting style of the Abstract Expressionists. He was influenced heavily by American Pop culture, borrowing several images as well as ordinary consumer products for his pieces. Ultimately he approached his art in a way to have commercial or advertisement look. Warhol’s goal was to strip down art of its magical qualities, and wanted it to look like anybody could do it. Warhol’s work explores a vast number of ideas in American Pop culture.
In this essay, the author
- Explains that andy warhol is one of the most well-known pop artists of 1960's. he strayed away from the emotional painting style of abstract expressionists and was influenced heavily by american pop culture.
- Analyzes how warhol created 32 canvases each hand painted to resemble the image of the canned campbell's brand soup.
- Explains that warhol ate campbell's soup every day for 20 years and was inspired by how the soup tasted the same. he transitioned to print making and wanted his art to have linking qualities with that of advertisement.
- Analyzes how warhol realized that the repetition of images drains them of meaning. campbell's and its red and white label date from the late nineteenth century, and became more familiar in the twentieth.
- Opines that warhol's "campbell’s soup cans" piece is inspiring to them as an artist. it stimulates the mind visually, by bringing about new ideas.
- Analyzes how the artist's work transitioned into ideas about identity in his later life. in "camouflage self portrait", the viewer is still able to recognize who the photo is taken of.
- Analyzes how the camouflage pattern builds on the idea that portraits are masks. warhol created a façade with his identity by wearing wigs and his personal life was very private.
- Analyzes how the use of camouflage and his own picture sends the message that warhol doesn't want the public to know his true internal identity, and that he is a private man.
- Analyzes how andy warhol's works stimulate the viewers mind into thinking about ideas about pop culture. his innovative ways of presenting these ideas were just as interesting.
1021 wordsRead More - The Founder of Pop Art: Andy Warholanalytical essayAndy Warhol is the god father of Pop Art. His window advertisements were the beginning of an era where art would be seen in an array of forms away from the traditional paintings and sculptures of the old world. His love of bright colors and bold patters along with his quirky personality paved the way for his successful career as a major figure in the pop art movement.
In this essay, the author
- Explains that andy warhol is the godfather of pop art. his window advertisements were the beginning of an era where art was seen in an array of forms away from the traditional paintings and sculptures of the old world.
- Explains that andy warhol was born in 1930, in mckeesport, pennsylvania. his parents were czech immigrants. after his father died, andy worked his way through carnegie tech., pittsburgh where he studied commercial art.
- Explains that warhol began producing "pop" pictures in 1960 with works based on popeye, nancy and dick tracy comics. these early works were first shown as back drops for department store windows.
- Analyzes how andy warhol's next series, depicting the mass-produced goods of compels soup cans and coke bottles, captured the clean-edged look of commercially manufactured objects and made him famous.
- Explains that warhol was the quintessential pop artist and established and enhanced the status of pop art.
522 wordsRead More - Andy Warhol Analysisanalytical essayI can use ideas from this book as I aspire to a future with a career in visual communication. Warhol boldly presented himself to society as an artist, yet kept value to his private life. He also found ways to increase his dignity through his ideas regardless of his financial situation. Andy’s mother was a firm believer that no matter how little you own, being a good person will make you happy. This lifestyle is inspiring to me and Warhol is a great example of someone who possessed it.
In this essay, the author
- Analyzes how andy warhol, prince of pop, jan greenberg, and sandra jordan portray this inspiring, 20th century artist and the lifestyle he created as a pop culture icon.
- Explains how andy produced a variety of "soup can" works and quickly became known for it. he used silk-screening to make the soup cans into some of his most famous pieces.
- Analyzes how andy warhol remained on the forefront of what was "cool" in the 60s and 70s.
- Analyzes how s of this biography do a great job presenting warhol's life and art, and include photos of many of his famous paintings.
- Analyzes how andy warhol used overlooked objects to express his thoughts about society and contribute to the revolution of the pop genre of art.
- Opines that warhol boldly presented himself to society as an artist, yet kept value to his private life. andy's mother was a firm believer that no matter how little you own, being good will make you happy.
681 wordsRead More - The Historical Figure Of Andy Warholnarrative essayThe 1960s was a decade where inventions, movements and people changed history. One historical figure is Andy Warhol. He was different that everyone else, but he was okay with that. He is most known for his art work and creating silk screening process in contemporary art. He created silk screening of famous celebrities such as Marilyn Monroe. Andy is also recognized for his out-of-the-box thinking. He believed that being different was okay as long as you were being yourself. His works have been him an important part of pop art culture.
In this essay, the author
- Explains that andy warhol was different than everyone else, but he was okay with that. he was recognized for his out-of-the-box thinking and his works have been an important part of pop art culture.
- Narrates how andrew warhola was born in 1928 in pittsburg, pennsylvania. he had two older brothers and was the youngest of three children. his parents emigrated from czechoslovakia.
- Narrates how andrew had a neurological disease when he was young, and his mom started giving him drawing lessons. he loved movies and photography and went to holmes elementary school.
- Narrates how andrew's dad passed away when he was 14, and hid under his bed for the wake. his father believed in his artistic talent and put his life savings to his college education.
- Narrates how andrew discovered the plotted line technique in college. he took two pieces of paper with nothing on them, and then pressed them together to create a picture with irregular lines.
- Narrates how andrew moved to new york to pursue a commercial artist job and became andy warhol. he was one of the most successful commercial artists in the 1950s.
- Narrates how andy warhol decided to use a canvas and paint in the 1960s. he started with comic strips, and coke bottles, but that wasn't getting the attention he wanted.
- Explains that warhol had his first art exhibition in fergus gallery in los angeles, california, where he showed his campbell soup paintings. he sold all of his paintings and ended up with 1,000 dollars.
- Explains how andy started making paintings of celebrities, including marilyn monroe, and has produced multiple movies. he made "sleep that lasts five hours and thirty minutes."
- Narrates how a doctor saved andy's life after valerie solanas shot him in the chest in 1968, but it took him long to recover from the incident.
- Opines that andy warhol continued painting from the 1970s to the 1880s. he died in 1987 after gall bladder surgery, but his legacy still thrived.
709 wordsRead More - Andy Warhol's Screenprint Of Marilyn Monroeopinion essayAccording to the powerpoint, postmodernism plays a lot with convention. It is a style of art that has a playful look, blurs between high and low art, is contemporary, and generically blurs objects. I think Andy’s Warhol’s popart of Marilyn Monroe is the best example of postmodernism. Popart was a popular movement during postmodernism. It blurred reality and made eccentric and playful pieces with a flat-like component. So, Andy Warhol’s screenprint of Marilyn Monroe is a great example of postmodernism artwork. The subject is a popular figure in the Hollywood world, but it is done to look flat-like and printed with bright and eye-popping colors. Furthermore, Warhol is blurring the high/low art culture. The high-class subject is printed with low
In this essay, the author
- Opines that postmodernism plays a lot with convention. it blurs between high and low art, is contemporary, and generically blurses objects.
207 wordsRead More - How Did Andy Warhol Influence Pop Cultureanalytical essayAndy Warhol, the founding father of the pop arts’, created a movement that began in the late 50’s, Andy Warhol’s idea of art brought forward the obsession society had with mass culture and allowed it to become the main subject of art. He used many techniques such as repetition, isolation, and color placement; these all contributed to his works and gave his art a different style and meaning compared to other artists. His art gave the world a new view on materialism, economics, politics, and media. He produced
In this essay, the author
- Explains that andy warhola was an american artist who was known as a leading figure in the visual art movement in pop art.
- Explains that andy warhol, the founding father of the pop arts, created a movement that began in the late 50’s. his art brought forward the obsession society had with mass culture and allowed it to become the main subject of art.
- Explains that warhol's works defined the main idea of what are should be and what it really means to the world. pop art was influenced by advertising, mass media, comics, and consumer products.
- Explains that andy warhol's art was defined as pop art because of the style and how he made it known for.
- Analyzes how warhol made art that advertised celebrities, and made simple images of items that are well-known today. he challenged "old-fashioned" critics to overcome their ideas of art as complex by using simple, common images.
- Analyzes how warhol used popular culture and pop culture to create his art. the coca cola bottle was an all-around well-known icon that impacted the american culture.
1111 wordsRead More - Andy Warhol Pop Culture Analysisanalytical essayIn an interview the artist proposed that the “great [thing] about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest” (Andy Warhol). With his artwork he reached out to millions. The best example of consumerism is the painting 100 Cans in 1962 seen on the left hand side. Even though the painting is by far not as famous as the Marilyn Monroe prints, it played a major role for Campbell soup sales. According to the Albright- Knox Art Gallery, Warhol designed a can that would be more attractive to the Pop Culture . By using different design elements he invited the user or buyer into purchasing the Campbell soup over other soup products. Through the use of elements such as space and and value, the painting appears to be a 3D image. Bright colors catch the consumers/ observer eyes and invites one into the image. The top part of the cans show texture and the different colors on the can itself create balance. Lines make up the shape of a cylinder and the fact that items shapes and colors come up repetitively, displays repetition. All in all, Andy Warhol 's artwork show great composition, which led to his success in the art and advertising
In this essay, the author
- Explains that richard hamilton, one of the founding fathers of pop art, argues that pop has to be following popular, in other words, for the mass culture, transient, expendable and cheep to produce. artists like andy warhol took advantage of these concepts and applied them to their works
- Analyzes how andy warhol took the prevalence of mass production in the pop society to a different level.
- Argues that the most appealing aspect of pop art is the color used in the works of art, which invites the observer and can make the viewer feel exited, intrigued peaceful happy and playful.
- Concludes that andy warhol and roy lichtenstein transformed common art into an advertising and marketing industry. they dedicated their lives to pop culture and made it their subject matter.
- Explains that the 1960s was a decade overloaded with life changing events, such as martin luther king jr., the vietnam war, muhammad ali's reign, and the moon landing.
- Explains that andy warhol's works were based around pop culture and the music and film industry. the diptych marilyn monroe was a bright, colorful and realistic painting to emphasise monroe’s personality.
- Analyzes how roy lichtenstein integrated the dot style and the famous comic strip style to create powerful artwork. he was often accused of copying and lacking originality.
1550 wordsRead More