Andy Warhol

Pop art is a movement that occurred near the end of the 1950’s. It was a reaction to the seriousness of Abstract Expressionism. Pop art emphasized contemporary social values, the sprawl of urban life, the vulgar, the superficial, and the flashy. Advertising provided a number of starting points for the subjects. A particular favorite advertisement form that Warhol likes to use was product labels. You will see quite a few examples of this in some of his work. (Grolier 1996)
Warhol did most of his well-know works in a four year span from 1960 to 1964. He started out by reproducing images such as comic strips on much larger canvases. Some examples of these would be Nancy, Dick Tracy, Superman, and Popeye. He later became much more interested in reproducing labels of products and some people. This became a standard procedure for Warhol during this period. He later began to make movies and photography. (Coplans pg 47-48)
At the beginning of his work, he started out with the making comic strip “reproductions.” They really shouldn’t be considered reproductions because they aren’t always an extremely accurate portrayal of the product. Some of his pieces such as the thirty-two painting collection of Campbell’s Soup Cans, are almost identical to the models he used. While others have a looser quality and are merely starting points on which to begin. (Coplans pg 47)
He accomplished the mass amounts of the same subject through many methods. Sometimes he would just paint each of the subjects by hand, one by one. Other times he would use stamp molds and silk-screening. The silk-screening process is very similar to that of an intricate and sophisticated stencil. There is a screen made of fine silk or similar material that is made impermeable to all places except that of the area wanted to be colored. This is done photomechanically, a process that makes photographs into silkscreen. The silk-screening process is fairly simple. You pour ink or paint into the silk-screen, and then you run a squeegee across it so it goes through the open pores of the screen. You repeat this procedure for each of the colors to be used. An advantage to this it that you can used them more than once. To date, silk-screening is the cheapest and most effective means of reproducing many products of it type and quality. (Coplans pg 50) (Crone pg 11)
The main focus of serial imagery is redundancy.