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Android: Advanced Technology, Superior Quality

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The Android operating system is well known among the masses, mostly known for its high tech phones that are released regularly. The mascot, a green alien for Android has also attracted a lot of attention. Android was founded by Andy Rubin and his partners Rich Miner, Nick Sears and Chris White in 2003. In 2005, Google sought out the opportunity and bought Android. It was then developed by Google and Open Hands Alliance. As time progressed many improvements and updates were made since the initial release of the system. The operating system gets “sweeter” by the upgrade, literally; each operating system is named after a sweet treat. Some Examples are Cupcake, Donut, Éclair, Froyo, Gingerbread, and most recently, Honeycomb. Each operating system released alphabetically, each system greater than the last. Android is currently the most successful operating system, surpassing both Apple and Windows in sales (“History of Android”). Android appeals to customers through the consumers’ need for innovative technology; this has created visual aesthetic advertising techniques and brand rivalries, which in turn leads to Androids growing brand.

Jib Fowles analyzes advertisers’ methods to appeal to consumers. In his article, “Advertising’s Fifteen Basic Appeals,” Fowles addresses fifteen methods advertisers use in order to persuade consumers to purchase their products. Like most brands, Android uses these techniques among others to appeal to the masses. One technique in particular is the use of

aesthetic sensations to appeal to consumers. Fowles states that “Advertisers know there is little chance of good communication occurring if an ad is not visually pleasing. Sometimes the aesthetic element is expanded and made into an advertiseme...

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...ual for English 103 (2011): 73-91. Print. 15 March 2012.

Lyons, Daniel. “Android Invasion.” Newsweek 156.15. 11 October 2010: 42-49. Web. 23 March 2012.

Pogue, David. “Android Phones Take A Power Trip” The New York Times. 9 February 2012: 1-3 Web. 23 March 2012.

Romaniuk, Jenny. “The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and internet Advertising.” Ehrenberg-Bass Institute for Marketing Science (2009). Web. 23 March 2012.

Rubinson, Joel. Just Asking Why You Should Make People Curious about Your Brand? The Advertising Research Foundation (2009). Web. 23 March 2012.

Sprint Android 4G Cat Commercial. 1 June 2011. Youtube. Web. 23 March 2012.

The History of Android Operating System. Android 3.0 Tablet vs IPad. Web. 12 Apr. 2012.

Verizon Wireless Motorola Droid (iDon’t Commercial) 17 Oct 2009. Youtube. Web. 23 March 2012.
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