Anchor Tenants This section will be examining the anchor tenants that are present at Vaughan Mills. The main formal, traditional anchor at Vaughan Mills is Bass Pro Shops Outdoor World. This is a traditional anchor because it is a department store and additionally it is located on one end of the mall. Many people are drawn towards this retailer because it has a waterfall and small pond at the entrance and a large fish tank inside the store. Additional formal, traditional anchors include The Children’s Place, Designer Depot, DSW, Forever 21, and H&M. Moreover, these are all traditional anchors because they are department stores and all these anchor stores happen to sell apparel. An informal anchor that is located in the mall is LEGOLAND Discovery Centre. This is an informal anchor because, although it is an amusement park for children, it attracts many families. The reason for this is because it is the only location in Canada, whereas the rest of the locations are in The United States of America. These anchors help define the specialty of the mall because they all …show more content…
They maintain appealing entrances with interesting urban aesthetics used to improve the design of the mall. In addition, the recent renovation at Vaughan Mills attempted to use more modern aesthetics to please visitors. Another way that Vaughan Mills tries to increase attractiveness is by having neighbourhoods, which not only allow visitors to locate stores more easily, but they all use a different aesthetic. The neighbourhoods include the Lakes Neighbourhood 1, Nature Neighbourhood 2, Rural Neighbourhood 3, Sport Neighbourhood 4A, Small Towns Neighbourhood 4, City Neighbourhood 5 and Fashion Neighbourhood 6. In addition, Vaughan Mills uses its parking spaces to attract visitors. There are 6,515 free parking spaces, which are usually filled. This attracts people due to the fascination of seeing so many people at the
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
Lowe’s grew through strategic choice by heavily focusing on key functional areas involving research and development (R&D), marketing, and logistics. Lowe’s important R&D investments included the creation of two prototype stores. The first prototype with 147,000 square feet catered to large markets and the other with 120,000 square feet catered to smaller markets (Rouse, 2005). Lowe’s used these store prototypes to help guide their continued growth and store placement. The prototypes also aided the company in designing future stores more efficiently with respect to energy and sustainability (Lowe’s Companies, Inc., n.d.). Furthermore, Lowe’s marketing strategy concentrated on attracting new customers and enhancing current customer satisfaction. To bring new customers to the store, Lowe’s engaged in a pull marketing strategy (Wheelen & Hunger, 2012). The com...
(The retail industry main aspect includes small stores that sell products directly to consumers. Mike took over the lease of a building and wanted to transform it into a fully functional department store that offered a variety of products.)
Eddie Bauer Inc, offers many different products for both men and women who seek versatile, classically styled, high quality merchandise to meet their wardrobe and home décor needs. Eddie Bauer considers the location of its stores to be the most vital factor in achieving maximum sales. The company, however, must determine how it can best identify these locations in order to reach its target market. With recent demographic changes, it is essential that they gather information to answer some key questions in order to do so. (Aaker, Day, Kumar, & Leone, 2010)
The first two chapters of Retail Nation explore the rise of the retail industry and how department stores came to be known as a national identity for Canadians. Departments stores in Canada emerged late compared to Britain, France and the United States however, they grew quickly, and even surpassed large global retail stores in terms of sales and size. The top three department stores: Eaton's, Simpson's and HBC monopolized Canada's retail market, differentiating themselves from international competitors. They were able to capture the market through innovative ideas such as mail-order catalogues and various branch stores. Retailers promoted consumerism as normal and portrayed Canada as a ‘consumer nation’ (58). Department stores attempted to construct themselves as Canadian institutions. Canada's department stores had a considerable influence on Canadian economic, social, and cultural life. They helped define modern Canadian society as consumerist, middle-class and white (7).
Target’s marketing strategy has been one of its critical success factors. The company’s marketing campaign has seen it capture various profitable segments of the retail market such as household items and fashion. It has managed to present itself as a fashionable retail store to the younger customer segment. It has been able to present itself as a middle class brand and thus has been able to attract shoppers from other traditional discount
Some core competencies that must be exploited are: Brand Kmart is an existing well-known and trusted national brand in USA Kmart has private label and designer clothing that is well endorsed Infrastructure Kmart has a large number of well-located, low-cost, leased stores in urban far away from competitors through out the country ( Appendix B ). Staffing Confidence by the market in Kmart is created by the achievements of its staff and management. With the turn-around strategy in place, new blood has been put into the top management structures. In any renewal there will be retrenchment as unprofitable stores are closed. This can be used as an opportunity to retain and move high performing staff to where they are needed and to get rid of non-performing staff. Anderson the chairperson of Kmart is well supported by Wall Street and the board of Directors. These new staff members enter the company with needed skills to address problems in certain areas that previously were poorly managed such as inventory control and merchandising. Store locations, layout and Performance Stores conveniently located away from competitors like Wal-mart and Target therefore less to compete for customers face-to-face. There are 250 non-performing stores who have already been identified as being more cost effective to close than continue with running costs. Expertise exists in-house for the planning of store layout and appearance to meet different customer segments. This concentration of effort will enable focus on key areas Technology Kmart has already invested in good retailing systems. The system can be use to control inventory, supplier payments, track customer buying and monitor income versus profit margins across all stores. Research and Development The planning department is well established and in cross-functional to provide various perspective. The planning department to ensure that strategies at all levels are executed can further use the access to past data and knowledge of changes in buying patterns. Financial Backing JP Morgan Chase has agreed to support Kmart to avert the current threat of closure due to bankruptcy.
Therefore, all other avenues to more adequately meet consumer expectations and demands would need to be explored. In this scenario, first, advertising efforts would need to be evaluated to determine if they adequately met the needs of the United Kingdom’s culture and Nordstrom’s target market. Then, inventory would need to be examined to determine if what was bought, met consumer expectations, and largely, if any fashion trends were missed (“Top Issues in Retail in 2017,” n.d.). Secondly, logistics of having the right product at the right time would need to be examined. This information can be gathered by utilizing available data, including consumer feedback. Furthermore, an analysis of the offered value added services would need to be conducted to determine if they met cultural expectations, and if they did not, determine how to enhance or eliminate them. Specifically, these services include Nordstrom’s return policy, price matching, and overall, customer service staffing. Lastly, fixed costs would need to be examined to determine if overhead could be reduced in any way, specifically from the line item of Selling, General, and Administrative (SG&A). This should be
Shoe stores, people love them hate them but cannot keep away from them. Let’s be honest everyone loves shoes. Two big shoe stores at the Mall are Champs and Footlocker these stores are notorious for having the newest styles, trends and up to date freshest shoes. These two stores are very similar in some aspects but in some are very opposite varying in their placement of merchandise,sales, price’s, staff, and appearance. But in overall it comes down to who has the best sales and customer service which both are very similar.
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
The hospitality is taken from the term ‘hospice’, meaning a house of rest for pilgrims during medieval times (Grottola, 1988). Hospitality may be defined as the reception of guest and catering to their needs and expectations, these may include food, beverage, lodging, and transportation, activities/Entertainment, shopping and supporting services. Hospitality entails a mixture of tangible and intangible factors that include the behaviors of employees and make available for guest’s security, psychological and physiological comfort (Brotherton, 1999).
Jackson, Emily. "'Family Friendly' Mall Bans Minors After 6 P.m." Toronto Star 12 May 2012: A2. Sks.sirs.com. Web. 2 Nov. 2013. .
Even when stores were closed, people flocked to malls for the ability to be in a social setting and to see the art and the sculptures that were there. Malls were designed to maximize exposure to as many stores as possible. In the beginning there were two floors with easy access to both floors. The hope was that people would see the crowds on the other floor and be drawn to it, thus exposing them to more opportunities to buy things. James Rouse, a designer of malls, hoped to turn shopping centers into a miniature community, a place where people could gather to socialize. As time passed malls progressed to become less places for communities to gather, and more places where one goes to buy things. Malls are designed to tap into people’s desire to buy things in order for the stores to make more money. As malls shifted to become more based off consumerism, it displayed greater national trends as consumer culture grew. Consumers stopped shopping at small, local stores and turned to giant chain companies for their consumer needs. This change in consumers shopping trends was reflected by change in how malls were designed and created. Malls grew to reflect growing consumerism in
According to “The Mall Phenomenon” the average person spends $330.82 in a mall that is an increase from past years where the average was $316.80. Also, according to “The Mall Phenomenon” people will on average visit the mall 3.4 times per month and stay 1 hour and 24 minutes in the mall. People tend to go to stores and spend time and money as a stress reliever which can help and also hurt you. In this essay, I will be telling you about the “Grand Mall Seizure” also I will be telling you about the “Champagne Taste, Beer Budget.” The other thing I will be talking about in this essay is what mall/stores I spend most of my time and money in.
• Redefinition of relationship between malls and retailers. It is no more the tenant landlord relationship that existed traditionally. Both need to consider each other as partners or associates, where one parties growth is greatly dependent on the other.